Experience

LEODA - Inteligência de Marketing

• Brazil
• Advertising Services
• 1 - 100 Employee

• PPC Manager

  • Aug 2022 - Present

  Utilized targeted strategies to optimize Meta Ads campaigns for companies in the financial and retail sectors, resulting in increased ROI and improved performance metrics; Implemented sales funnel strategies on Meta Ads to drive continuous growth in qualified leads for clients in the tourism and B2B services industries, achieving significant results on both Facebook Leads and clients' websites; Successfully generated growth in Brand Awareness and users for a Money Exchange company that competes with established players like Wise, using a combination of content marketing and organic and paid engagement tactics to boost engagement and awareness; Implemented effective digital marketing strategies to generate high-quality leads for B2C retail companies catering to high-earning audiences, particularly in fields such as planned Design Furniture and solar energy. Show less



Kaneko Imóveis

• Real Estate
• 1 - 100 Employee

• Media Performance Manager

  • Jan 2022 - Nov 2022

  Responsible for strategizing and managing advertising campaigns across Meta, Google, and LinkedIn Ads. Additionally, I oversaw the management of social media posts and content. Implemented a mentality of performance-driven advertising. Specifically, I achieved the following results: Adapted a new copywriting style that was more attractive to the public, resulting in an increase in organic lead generation; Lowered the cost per lead by 10% throughout the year by making adjustments and employing strategies to attract more qualified propositions; Organized and improved lead reporting, campaign performance, ROAS, and other metrics using Data Studio dashboards and Google Sheets. Show less



Call

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Media Performance Assitant

  • Oct 2021 - Dec 2021

  Assisted in the management of Energisa's nationwide campaigns across various platforms including Google Ads, Meta Ads, and Zap Media. Conducted campaign result analysis using Google Analytics. Specifically, my responsibilities included: Managing campaign performance across all platforms; Producing reports and presenting results to the Head of the Department; Managing a budget of approximately R$1,000,000 per month. Assisted in the management of Energisa's nationwide campaigns across various platforms including Google Ads, Meta Ads, and Zap Media. Conducted campaign result analysis using Google Analytics. Specifically, my responsibilities included: Managing campaign performance across all platforms; Producing reports and presenting results to the Head of the Department; Managing a budget of approximately R$1,000,000 per month.



Mattos & Martins Publicidade

• Brazil
• Advertising Services
• 1 - 100 Employee

• Client Servicing / Social Media / PPC Manager

  • Apr 2021 - Oct 2021

  Managed social media accounts, PPC campaigns, and served as the point of contact for over 30 companies in various industries in Guarapuava. Learned on the job how to create and manage Meta and Google Ads campaigns; Developed strategies and monthly PPC budget plans for over 30 clients; Analyzed campaign results and created reports/presentations to showcase performance to these 30 clients; Facilitated direct communication with clients to obtain approvals for creative designs, copywriting, social media posting schedules, payments, and more; Improved the company's organization by managing all social media accounts for clients. Show less



BZZ Agência Experimental

• Guarapuava, Paraná

• Estagiário

  • Aug 2019 - Apr 2020



Hotel Vale do Jordão

• Guarapuava, Paraná

• Hotel Recepcionist

  • Sep 2010 - Jan 2016

  Managing customer check-in and check-out, handling reservations through the internal system, processing payments and billing, and providing assistance with room service and hotel events. Customer check-in and check-out; Usage of internal system to manage reservations; Payments and billing; Administrative work filling reports for the sector; Assistance with room service, events taking place at the hotel, and maintenance. Managing customer check-in and check-out, handling reservations through the internal system, processing payments and billing, and providing assistance with room service and hotel events. Customer check-in and check-out; Usage of internal system to manage reservations; Payments and billing; Administrative work filling reports for the sector; Assistance with room service, events taking place at the hotel, and maintenance.



Hospital e Maternidade Mãe de Deus

• Palmital, Paraná

• Assistente administrativo

  • Apr 2008 - Jul 2008