Experience

PowerStack USA

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Channel Sales Manager / Lighting

  • Mar 2023 - Present

  POWERSTACK is a decentralized solar energy platform that supplies power for any outdoor technology including security cameras, lighting, IoT assets, and smart cities. The vertical Solar power platforms can be installed anywhere in the world in under 30 minutes including the foundations. POWERSTACK is a decentralized solar energy platform that supplies power for any outdoor technology including security cameras, lighting, IoT assets, and smart cities. The vertical Solar power platforms can be installed anywhere in the world in under 30 minutes including the foundations.



Illumisense

• IT Services and IT Consulting

• Managing Director

  • Feb 2020 - Present

  Founded company offering senior leadership for sales, business development, marketing, key account management, contract negotiations, international market penetration, and OEM and private label solutions for the Lighting, Electrical, Electronic and Power Tools industries. Brand Representation for local, regional and international markets. Founded company offering senior leadership for sales, business development, marketing, key account management, contract negotiations, international market penetration, and OEM and private label solutions for the Lighting, Electrical, Electronic and Power Tools industries. Brand Representation for local, regional and international markets.



MaxLite

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President for International Sales and Business Development

  • Jul 2017 - Feb 2020

  Export Markets Development and their correspondent sales channels with the initiative to expand the broad line of LED indoor, outdoor and lamp/bulb business. Engaging clients as well as representing MaxLite's "no limits" mantra. Key Duties and Responsibilities: - Develop strategic account action plans for international market segments. - Achieve international account business development through prospecting, customer presentations, and closing profitable sales by meeting customer needs. - Prepare sales proposals; negotiate contracts with international account clients directly and through a network of independent sales representatives. - Maintain existing accounts business and expand through future opportunities. - Meet and exceed pre-determined sales goals. - Provide feedback and suggestions to the International Channel Development team on market dynamics including: Changing market conditions, competitive trends with respect to specifications, pricing and applications. - Work effectively with clients and product management, engineering, marketing, customer service and other MaxLite support functions to profitably satisfy mutual goals. - Research and analyze metrics from international account customers in order to maximize sales and ensure the process is operating efficiently and effectively. Show less



Universal Lighting Technologies, Inc.

• Director International Sales

  • Jun 2016 - Jul 2017

  Responsible of the Universal International Sales effort; This includes Mexico, Latin America, US Exporters and Asia & European Sales through local sister organizations. Including close coordination with all Universal channel partners such as Panasonic Mexico and Vossloh Schwabe Asia and Europe. - Developing and coordinating sales strategies and priorities for each sales territory. - Managing all regional Managers and Agents in various countries and territories. - Managing International Sales budget. - Pursuing new and incremental business opportunities, coordinate product development, line extensions, product modifications and pricing strategy based on the identified needs of the channel target customers. - Managing Sales processes and reporting. (Forecasts, performance, target account penetration, service rates and new product booking performance). - Managing quotations, proposals & presentations for RFQ's, from analysis of inquiry documentation and specifications. - Providing senior management advice on sales strategy, product strategy and competitive market analysis. Show less



LUCECO LED Lighting

• Regional Accounts Director - Latin America.

  • Aug 2013 - Nov 2015

  - Initiates sales strategy; understanding current and potential customers requirements. -Identifying and developing new customers, new market opportunities or channels of distribution for our portfolio of products. -Managing and exceeding revenues and profitability targets within an existing customer base. -Developing and executing a profitable business plan that drives core range and new sku listings within their customer base. -Developing and executing added value promotional campaigns to drive sales with the customer base. -Forming cross-functional relationships within the organizations to improve sales and customer service. -Constantly monitor the marketplace to be aware of customer trends and competitor activities. Show less



Knova / Makita

• Regional Director Of Sales And Marketing

  • Jun 2004 - Jul 2013

  International head of business overseeing the four distribution channels of the company for Mexico and the Latin America Region: 1) Wholesale hardware dealers, 2) Department and home improvement stores (Home Depot, Lowe’s, Sears, Wal-Mart, Costco, RadioShack, AutoZone, etc.). 3) Government (very close with PEMEX drilling and perforation, the major Oil and Gas company in the country), and 4) Exports (Central, South America, and The Caribbean). Since 2009, responsable of the USA Office for the Hispanic market development in Houston TX. As well as the Executive coordination for the Marketing, promotions, customer service, market research and strategic planning departments. Responsible of manage the marketing communications for the company including branding and corporate identity adherence. Development and implementation of the annual marketing and loyalty plans. Define Customer's needs and all possible solutions. Design and implementation of commercial presentations. Evaluation of the performance activities for the sales and marketing teams. Overseeing a staff of forty persons Show less



TEKA Kuchentechnik UAE

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sr. Product Manager

  • Jun 2003 - Jun 2004

  Managed a group of four employees. Established and implemented policies and procedures, assigned, coordinated and reviewed projects and programs. Planned, developed and implemented communications strategies and product exhibitions. Planned, directed, and supervised publicity or media events as well as advertising and marketing campaigns. Prepared reports and generated ideas for products and services development, evaluated markets. Delivered presentations on products and services, developed and executed internal communication plans. Interacted and communicated with corporate clients. Planned and controlled budgets and expenditures. Show less



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Key Account Manager

  • May 2000 - Jun 2003

  Client service. Determined the brand necessities and their market situation and designed and planned a strategy of communication. Reflected and emphasized the work of the agency and took control of the projects from onset. Negotiation with clients. Coordinated production and media strategies. Developed campaigns, promotions, materials and strategies for the point of purchase. Client service. Determined the brand necessities and their market situation and designed and planned a strategy of communication. Reflected and emphasized the work of the agency and took control of the projects from onset. Negotiation with clients. Coordinated production and media strategies. Developed campaigns, promotions, materials and strategies for the point of purchase.



Televisa Publishing

• Brand Manager

  • Mar 1999 - May 2000

  Media planning. Developed promotional and advertising campaigns. Launched new products through e-marketing, distribution channels and market research. Coordinated special events and public relations. Developed business plans and sales evaluations. Prepared budgets, inventories and financial statements Media planning. Developed promotional and advertising campaigns. Launched new products through e-marketing, distribution channels and market research. Coordinated special events and public relations. Developed business plans and sales evaluations. Prepared budgets, inventories and financial statements



Janssen-Cilag

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Brand Assistant. Marketing OTC Business Unit.

  • May 1997 - Mar 1999

  Supported brand management, product extension to new markets, fairs and special events. Developed marketing plans, competitive strategies, media and advertising coordination Supported brand management, product extension to new markets, fairs and special events. Developed marketing plans, competitive strategies, media and advertising coordination