Jorgelina Masso
Marketing Director at Vik Retreats- Claim this Profile
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Bio
Credentials
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Agile Project Leadership
LinkedInSep, 2021- Nov, 2024
Experience
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Vik Retreats Jose Ignacio
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Uruguay
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Hospitality
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1 - 100 Employee
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Marketing Director
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Apr 2022 - Present
> Executive Committee member leading the global marketing strategy for Vik Retreats Jose Ignacio, a premier collection of luxury properties in José Ignacio, Uruguay. The portfolio includes: Estancia Vik, Playa Vik, Bahía Vik, Pavilion Vik, La Susana and The Shack Yoga & Wellness. > Executive Committee member leading the global marketing strategy for Vik Retreats Jose Ignacio, a premier collection of luxury properties in José Ignacio, Uruguay. The portfolio includes: Estancia Vik, Playa Vik, Bahía Vik, Pavilion Vik, La Susana and The Shack Yoga & Wellness.
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The Vines of Mendoza - Vineyards & Luxury Resort
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Argentina
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Beverage Manufacturing
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1 - 100 Employee
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Director of Client Joy
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Aug 2017 - Sep 2021
> Developed the Customer Success Experience for private vineyard owners, managing a portfolio of 250 high-end accounts.> Created the onboarding package and touchpoint standards from vineyard management and winemaking to wine exports and marketing, ensuring superior client experience and satisfaction.> Transformed the client service team, aligning its efforts with strategic revenue and business development goals, consistently surpassing revenue growth targets and expanding referral networks through impactful marketing events.> Led the company-wide implementation of a customer-centered culture and strategy, enhancing team performance and engagement which resulted in a remarkable 195% increase in the Net Promoter Score within 18 months. Show less
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Director of Sales & Marketing
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Aug 2014 - Jul 2017
> Drove the successful post opening and business development of The Vines Resort & Spa.> Crafted a comprehensive sales strategy, set ambitious goals, and oversaw the performance of the sales team.> Established streamlined processes, including sales pitches, RFPs, and contracts, ensuring efficient operations.> Cultivated top affiliations and secured key accounts and suppliers, elevating the guest experience.> Consistently achieved annual sales budgets, contributing to the resort's ongoing success. Show less
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Maison Fenestraz
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Hospitality
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1 - 100 Employee
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Director Of Sales And Business Development
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Apr 2012 - Aug 2014
> Orchestrated business development and enhanced customer experiences for El Colibri & House of Jasmines Estancias de Charme, privately owned luxury lodges in Cordoba & Salta, Argentina. > As members of Relais & Chateaux, ensured exceptional service standards and guest satisfaction. > Orchestrated business development and enhanced customer experiences for El Colibri & House of Jasmines Estancias de Charme, privately owned luxury lodges in Cordoba & Salta, Argentina. > As members of Relais & Chateaux, ensured exceptional service standards and guest satisfaction.
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Hyatt Hotels Corporation
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United States
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Hospitality
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700 & Above Employee
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Director of Sales & Marketing
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Apr 2005 - Apr 2012
> Played a pivotal role as member of the Executive Committee in the opening of Palacio Duhau - Park Hyatt Buenos Aires, shaping the business plan, positioning, and sales strategy. > Built and mentored a high-performance team of 15+ professionals across various departments, including Sales, Revenue Management, Reservations, Events & Catering. > Played a pivotal role as member of the Executive Committee in the opening of Palacio Duhau - Park Hyatt Buenos Aires, shaping the business plan, positioning, and sales strategy. > Built and mentored a high-performance team of 15+ professionals across various departments, including Sales, Revenue Management, Reservations, Events & Catering.
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Faena Buenos Aires
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Argentina
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Hospitality
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200 - 300 Employee
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Director of Loyalty & Sales
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Oct 2004 - Mar 2005
> Spearheaded business development efforts and devised post-opening strategic sales plans, maximizing revenue potential. > Spearheaded business development efforts and devised post-opening strategic sales plans, maximizing revenue potential.
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Caesar Park Buenos Aires
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Buenos Aires, Argentina
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Sales Manager
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Oct 1994 - Sep 2004
> Excelled in various roles, starting as an intern and progressing to Sales Manager . > Demonstrated expertise in sales and marketing, developing and maintaining solid relationships with international corporate accounts, mainly within the US market. > Contributed to the success of this former “Leading Hotels of the World” member property. > Excelled in various roles, starting as an intern and progressing to Sales Manager . > Demonstrated expertise in sales and marketing, developing and maintaining solid relationships with international corporate accounts, mainly within the US market. > Contributed to the success of this former “Leading Hotels of the World” member property.
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Education
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2021 - 2021
Universidad de 'San Andrés'
Programa Gerencial de Negocios, Business Administration and Management, General -
2021 - 2021
Universidad Tecnológica Nacional
Agile Grand Coach, Business Administration and Management, General -
2019 - 2019
Universidad Nebrija
Experto en Desarrollo y Gestión del Bienestar y Felicidad Organizacional, Personal Awareness and Self-Improvement -
2014 - 2014
Universidad de Almería
Experto Universitario en Desarrollo Personal, Educación Consciente y Mindfulness, Personal Awareness and Self-Improvement -
1992 - 1994
Ateneo de Estudios Terciarios
Hotel/Motel Administration/Management
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