Jorge Federico Herrera Fernández

Valuation Director at GIRON VALUATION SERVICES
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Contact Information
Location
México, Mexico, MX
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • BV201 Introduction to Business Valuation, Market Approach
    ASA
    Aug, 2023
    - Sep, 2024
  • BV202 Introduction to Business Valuation, Income Approach
    ASA
    Aug, 2022
    - Sep, 2024
  • BV191 - How to Determine Discounts for Lack of Marketability
    American Society of Appraisers
    Apr, 2022
    - Sep, 2024
  • Advanced Valuation and Strategy
    Coursera
    Mar, 2021
    - Sep, 2024
  • Análisis y Valuación de Productos Estructurados
    RiskMathics Financial Institute
    Dec, 2019
    - Sep, 2024
  • Diplomado - Instrumentos Derivados
    RiskMathics Financial Institute
    Nov, 2017
    - Sep, 2024
  • AMIB
    Bolsa Mexicana de Valores

Experience

    • Mexico
    • Financial Services
    • 1 - 100 Employee
    • Valuation Director
      • Sep 2016 - Present

      • Development of Valuation Models for Companies and Assets • Valuation and Structuring of Financial Derivatives • Classification and measurement of Financial Instruments, Hedge Accounting, Expected Credit Loss, Impairment Testing and Lease Measurement (IFRS, US GAAP & MEX GAAP) • Main Clients - Herdez, McCormick, Mondelez, AAK, Grupo Idesa, Cyplus, Grupo Alego, GE, Cuprum, D Local Jafra, Levi's, Mabe, Rotoplas, Sanfer, Toyota FS • Development of Valuation Models for Companies and Assets • Valuation and Structuring of Financial Derivatives • Classification and measurement of Financial Instruments, Hedge Accounting, Expected Credit Loss, Impairment Testing and Lease Measurement (IFRS, US GAAP & MEX GAAP) • Main Clients - Herdez, McCormick, Mondelez, AAK, Grupo Idesa, Cyplus, Grupo Alego, GE, Cuprum, D Local Jafra, Levi's, Mabe, Rotoplas, Sanfer, Toyota FS

    • Entertainment Providers
    • 1 - 100 Employee
    • Business Development Analyst
      • Jan 2015 - Jul 2015

      • Team working in a collaborative, consulting style engagement for Flight Centre (FC). • Business Analysis and opportunity Identification for FC in the Asian Market. • Developing a profitable idea for FC and making a presentation for the senior partners of E&Y. • Team working in a collaborative, consulting style engagement for Flight Centre (FC). • Business Analysis and opportunity Identification for FC in the Asian Market. • Developing a profitable idea for FC and making a presentation for the senior partners of E&Y.

    • Telecommunications
    • 1 - 100 Employee
    • Risk Analyst
      • Jul 2012 - Jun 2014

      • Dealing with banks contracts of financial derivative to manage medium and long-term debt. • Statistical and strategic analysis to maximize the hedging of debt denominated in other currencies. • Dealing with brokers of the world's major banks to negotiate prices and rates of financial instruments. • Responsible for making quarterly financial reports requested by the CNBV, which is the financial authority in México. • Dealing with banks contracts of financial derivative to manage medium and long-term debt. • Statistical and strategic analysis to maximize the hedging of debt denominated in other currencies. • Dealing with brokers of the world's major banks to negotiate prices and rates of financial instruments. • Responsible for making quarterly financial reports requested by the CNBV, which is the financial authority in México.

    • Mexico
    • Financial Services
    • 500 - 600 Employee
    • Junior Private Banker
      • Jul 2011 - Jun 2012

      • Identify and meet with clients seeking to invest their money in financial instruments. • Designing financial portfolios to match the risk profile of the clients. • Fundamental and technical analysis of financial instruments to evaluate their performance. • Managed a portfolio of USD$ 20 million acquired through own network. • Identify and meet with clients seeking to invest their money in financial instruments. • Designing financial portfolios to match the risk profile of the clients. • Fundamental and technical analysis of financial instruments to evaluate their performance. • Managed a portfolio of USD$ 20 million acquired through own network.

Education

  • EDHEC Business School
    MSc of Entrepreneurship and Innovation, 14.26 / 20
    2015 - 2016
  • Queensland University of Technology
    MBA, Applied Finance
    2014 - 2015
  • Universidad Anáhuac
    Bacheloratte Degree, Economics
    2008 - 2012

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