Head of Marketing Automation - B2C Market Iberia

• Sep 2022 - Present

Product Owner - B2C Market Iberia

• Sep 2021 - Sep 2022

Building a Marketing Mix Model

Lead Data Scientist - Customer Analytics B2C Market Iberia

• Sep 2018 - Sep 2021

Senior Data Scientist - Customer Analytics B2C Market Iberia

• Apr 2013 - Sep 2018

Adjunct Professor

• Jan 2018 - Jul 2018

University Master’s in Marketing Management teaching Techniques and Tools for Data analysis University Master’s in Marketing Management teaching Techniques and Tools for Data analysis

Experienced Senior Consultant

• Dec 2011 - Apr 2013

Pricing setting and optimization, assessments of impact on customer loyalty projects in Enel and Gas Natural Fenosa. Strategy analysis of the standardized reporting structure and KPIs in Endesa. Other projects about energy regulatory framework analysis and Climate Change impact in energy business. Pricing setting and optimization, assessments of impact on customer loyalty projects in Enel and Gas Natural Fenosa. Strategy analysis of the standardized reporting structure and KPIs in Endesa. Other projects about energy regulatory framework analysis and Climate Change impact in energy business.

Energy Consultant

• Feb 2010 - Nov 2011

Providing to the main Spanish energy companies of data, text and direct commentary about energy markets (prices, demand, risk drivers, etc). Additionally, analysis of industry trends, regulatory climate and activity at European and Spanish levels. Providing to the main Spanish energy companies of data, text and direct commentary about energy markets (prices, demand, risk drivers, etc). Additionally, analysis of industry trends, regulatory climate and activity at European and Spanish levels.

Consultant

• Jan 2008 - Feb 2010

Outsourcing project in Enagas (Technical Manager of the Spanish Gas System). Forecasting and analysis of gas and electricity demand. Also involved in the elaboration of the Monitoring and Supervision Reports of the Spanish Gas System. Outsourcing project in Enagas (Technical Manager of the Spanish Gas System). Forecasting and analysis of gas and electricity demand. Also involved in the elaboration of the Monitoring and Supervision Reports of the Spanish Gas System.

Market Research Support Assistant

• Jul 2007 - Dec 2007

Data cleaning and extraction, statistical analysis and report generation for several retail companies. Data cleaning and extraction, statistical analysis and report generation for several retail companies.

Customer Experience Analyst

• Jan 2007 - Jul 2007

Customer experience Analyst in the Area of Customer Satisfaction and Experience Customer experience Analyst in the Area of Customer Satisfaction and Experience

Junior Consultant

• Sep 2006 - Jan 2007

Junior consultant involved in a project at France Telecom Spain (Orange): Data Analysis with Alterian Junior consultant involved in a project at France Telecom Spain (Orange): Data Analysis with Alterian

Training Needs Analyst

• Jun 2006 - Aug 2006

A three-month internship in Lehmberg Consultores (ITCE). Study of technological innovations and training needs in the Andalusian textile sector (Proyecto Dédalo). A three-month internship in Lehmberg Consultores (ITCE). Study of technological innovations and training needs in the Andalusian textile sector (Proyecto Dédalo).

Customer Satisfaction Analyst

• May 2005 - Dec 2005

A six-month internship in the Quality and Modernization area at Malaga Council: carrying out Customer Satisfaction analysis and reports for others areas of the City Council. A six-month internship in the Quality and Modernization area at Malaga Council: carrying out Customer Satisfaction analysis and reports for others areas of the City Council.