Experience

Protemax Corporación

• Peru
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Managing Director Peru / Board Member

  • May 2021 - Present

  Management of USD 11.1 million business, leading 6 areas and 140 people. Reporting line to Chairman. Supporting Board of Directors and Management Team on commercial and corporate governance matters, identifying challenges and opportunities to be addressed, in order improve not only the profitability but also the sustainability of the business. Responsible for long-term projects intended to continue growing the business within Latin America. Leadership in redesigning the commercial strategy, achieving: o Consolidate operations within the cluster (Chile, Ecuador, and Peru). o Increase Revenue to USD 11.1 million in Peru (+29% vs. 2021) by optimizing portfolio and pricing strategies. Review and adjustment of procedures related to KPI’s control, achieving: o Increase Operating profit to 16.2% (+54% vs 2021) and EBITDA to 17.8% (+32% vs. 2021) by leveraging on strict control and discipline over inventories, costs, and expenses. Leadership in organizational development initiatives, achieving: o Strategic alignment, at staff and Board levels, ensuring agile and effective decision making. Show less



INAC Perú - Global Executive Search

• Peru
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Nov 2020 - Present

  Executive Search Consultancy / Advisory

• Member Of The Board Of Advisors

  • Sep 2020 - Present

  Supporting Board of Directors on commercial and corporate governance matters, identifying challenges and opportunities to be addressed, in order to keep INAC as a competitive reference among global executive search firms.



Depcon Group

• United States
• Investment Banking
• 1 - 100 Employee

• Strategic Planning & Commercial Consultant / Advisor

  • Apr 2020 - Oct 2020

  Supporting Board of Directors on strategic planning and commercial matters, identifying new needs and opportunities to be addressed, encouraging Latin America countries’ development and wellness, in a socially responsible way while protecting the environment. Supporting Board of Directors on strategic planning and commercial matters, identifying new needs and opportunities to be addressed, encouraging Latin America countries’ development and wellness, in a socially responsible way while protecting the environment.



Belcorp

• Colombia
• Cosmetics
• 700 & Above Employee

• Managing Director Bolivia

  • Dec 2018 - Oct 2019

  Management of USD 69.6 million business, leading 6 areas and 350 people. Reporting line to Commercial VP. Leadership in redesigning the commercial strategy, achieving: o Consolidate SoM leadership, reaching 39.8% (+5.0pp vs. main competitor), by 2Q ́19 o Close -9.0pp active clients' gap vs. 2018, reaching over 48,000, by 2Q ́19 Review and adjustment of procedures related to KPI’s control, achieving: o Strict control and discipline over inventories, costs and expenses, ensuring 22.3% Operating profit, the highest within Latin America. Leadership in organizational development initiatives, achieving: o Strategic alignment at staff level (6 direct reports) as well as its corresponding deployment, competitive regional talent acquisition and GPTW Bolivia's 1st. place Show less

• Strategic Planning Consultant / Advisor

  • May 2018 - Nov 2018

  Support board and top management on strategic planning, identifying issues and opportunities to be addressed as well as adjusting the organizational structure and including new business lines while optimizing the current ones. Support board and top management on strategic planning, identifying issues and opportunities to be addressed as well as adjusting the organizational structure and including new business lines while optimizing the current ones.



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• General Manager - Peru

  • Sep 2014 - Jul 2017

  Management of USD 11.4 million business, leading 6 areas and 68 people. Reporting line to Managing Director Ecuador - Peru.Leadership in redesigning the commercial strategy, achieving:o Increase Marlboro SoM by 16.3% (+0.8pp up to 5.7%), Numerical Distribution (ND) by 62.5% (+11.0pp up to 28.6%) and brand exposure from 70,000 to 200,000 contacts.o Portfolio rationalization, adapting our brands to Peruvian consumer needs.Review and adjustment of procedures related to KPI’s control, achieving:o Reduce wastage in USD 0.2 million (from 3.0% to 1.2% of valued inventory), collections cycle in 13 days (from 77 to 64 days) and finished goods inventory in 21 days (from 70 to 49 days).o Implement over 30 audits to key processes.Leadership in organizational development initiatives, achieving:o 25 successful hiring processes, 4 STAs (3 out, 1 in), 3 promotions, 15 developmental lateral moves and several training sessions (general and targeted audiences).o Development, implementation and maintenance of long-term vision. Show less

• Managing Director - Venezuela

  • Jun 2011 - Aug 2014

  Management of USD 38.0 million business, leading 8 areas and 200 people. Reporting line to Managing Director Andean Cluster.Leadership of a multidisciplinary team, with headquarters support, focused on designing a sustainable business model to turn around over a decade of negative results, achieving:o Shut down cast leaf factory and restructure the affiliate, generating over USD 40 million additional income, and reduce 100 people headcount (1/3), despite employees and unions’ protectionist environment.o Design and implementation of new business model, supported by Andean Cluster, generating positive financial results which remain until now.Leadership in redesigning the commercial strategy, achieving:o Turn around negative results, reaching 2 digits sales volume growth and positive financial results, by adjusting pricing strategy and brand positioning.o Increase ND in Maracay (+15.0pp), Valencia (+8.0pp) and Maracaibo (+7.0pp).Improvement of organizational environment, despite restructure, achieving:o Increase “engagement index” by 15.0pp (from 72.0% to 87.0%), the highest level in LA&C, and “management effectiveness” by 4.0pp (from 73.0% to 77.0%).o Development, implementation and maintenance of long-term vision. Show less

• Anti-Illicit Trade Director - EU South

  • Jan 2009 - May 2011

  Management of long-term strategic plans focused on fighting against contraband and counterfeit cigarettes while leading 3 Senior Managers. Reporting line to Brand Protection Director for EU. Leadership in designing and implementing, in close coordination with Managing Directors, brand protection plans, achieving:o Joint initiative with OLAF (EU Anti-Fraud Office) to track and trace illicit cigarettes’ containers, increasing seizures rate by 70%.o Dismantle an illegal cigarettes’ factory in Greece, reducing contraband cigarettes’ presence in Greece, Romania, Bulgaria and Italy by 40%.o Get involved in the seizure of more than 1,500 million illicit cigarettes within EU. Show less

• Sales Deputy Director - Mexico

  • Jan 2008 - Dec 2008

  Design and implementation of commercial plans regarding a USD 700 million business and leading 200 people. Reporting line to Sales Director.

• Anti-Illicit Trade Manager - Mexico, Ecuador and Peru

  • Jan 2005 - Dec 2007

  Design and implementation of long term strategic plans, reducing contraband cigarettes’ presence in Peru from 47.8% to 6.3%, while keeping it below 1.0% in Mexico and Ecuador. Reporting line to Brand Protection Director for Latin America & Canada.

• Commercial Manager - Peru

  • Jan 2003 - Dec 2004

  Design and implementation of commercial plans regarding a USD 9 million business while leading 13 people, to reenter the market and recovering Marlboro SoM, from 0.2% to 6.9% in Lima, despite BAT blocking activities. Reporting line to General Manager Andean Pact.

• Sales & Trade Marketing Manager - Venezuela

  • Jan 2000 - Dec 2002

  Design and implementation of commercial plans regarding a USD 40 million business while leading 50 people, to recover profitability and eliminating one exclusive distributor dependence. Reporting line to General Manager Venezuela.

• Sales Manager - Peru

  • Jul 1998 - Dec 1999

  Design and implementation of commercial plans regarding a USD 9 million business while leading 70 people to increase profitability in 13%, reducing past overdue in 34% and reaching main competitor's (BAT) Numerical Distribution. Reporting line to General Manager Peru.

• Logistics Manager - Peru

  • Sep 1996 - Jun 1998

  Design and implementation of Logistics and Cost department, defining policies and procedures related to inventory, procurement, costing and general services. Reporting line to Finance and Administration Manager Peru.