Experience

TOB Strategy

• Spain
• Advertising Services
• 1 - 100 Employee

• Marketing Estratégico y Comunicación

  • Sep 2018 - Present

  En TOB, consultoría estratégica especializada en Vinos & Spirits, pensamos “fuera de la botella” con un foco especial en: Reposicionamiento estratégico de marcas Reorganización de portfolio Estrategia de lanzamiento Formación a equipos internos y clientes En TOB, consultoría estratégica especializada en Vinos & Spirits, pensamos “fuera de la botella” con un foco especial en: Reposicionamiento estratégico de marcas Reorganización de portfolio Estrategia de lanzamiento Formación a equipos internos y clientes



C4E - Communication for effectiveness

• Consultor - Área Food & Beverages

  • Jun 2018 - Present

  Identificación, desarrollo y presentación de las principales tendencias del sector en el área Food & Beverages Identificación, desarrollo y presentación de las principales tendencias del sector en el área Food & Beverages



Basque Culinary Center

• Spain
• Education Management
• 100 - 200 Employee

• Profesor

  • Apr 2015 - Present

  Profesor en Grado Profesor en Master en Sumillería y Enomarketing Profesor en Master en Innovación y Gestión de Restaurantes Coordinador Curso Experto en Marketing del Vino, Enoturismo y Gastronomía. Tutor Curso Especialización en Turismo Gastronómico Profesor en Grado Profesor en Master en Sumillería y Enomarketing Profesor en Master en Innovación y Gestión de Restaurantes Coordinador Curso Experto en Marketing del Vino, Enoturismo y Gastronomía. Tutor Curso Especialización en Turismo Gastronómico


CESIF
• Spain
• Higher Education
• 1 - 100 Employee
• Profesor

  • Oct 2021 - Present


Burgundy School of Business - BSB

• France
• Higher Education
• 200 - 300 Employee

• Teacher

  • Mar 2019 - Present

  MBA Wines & Spirits Business MBA Wines & Spirits Business



Deusto Business School

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Teacher

  • Nov 2017 - Present

  Masters Degree in Competitiveness and Innovation Entrepreneurship Colaborador en Master Universitario Marketing Avanzado Masters Degree in Competitiveness and Innovation Entrepreneurship Colaborador en Master Universitario Marketing Avanzado


BerriUp Aceleradora de Startups
• Spain
• Business Consulting and Services
• 1 - 100 Employee
• Mentor

  • Jul 2018 - Present


Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• • Jan 2015 - Jun 2018

  Creativity & Innovation Lab for Pernod Ricard Bodegas in order to create new and disruptive concepts around the wine world

• • Apr 2013 - Jun 2018

  * Define DB `s innovation process in a simple and efficient way making sure the organization adheres to it* Manage and inspire marketing-operation led innovation and innovation practices across DB and product categories; * Find and/or create new exiting concepts (such as new technology opportunities or directions for the business or brands) through an early stage development process; * In conjunction with other departments, scope and recommend innovation projects to be progressed in the business;* Work with functional experts and other teams to establish the commercial and technical viability of new ideas and projects;* Drive innovation strategies and projects from initiation to an approved execution strategy with relevant DB marketing teams and other stakeholders;* Act as a resource to provide advice and support to project teams to guarantee perfect execution and launch, maximizing chances of success ;* Prioritise and plan innovation projects and propose appropriate resource allocation and time frames to the DB CEO & Global Marketing Director for approval;* Liaise with Directors and Senior Managers to identify members for project teams, ensuring the appropriate mix of expertise, know-how and accountability for each project;* Challenge DB marketing teams to thoroughly explore and exploit consumer insights and market trends; work closely with all DB` departments and/or PWB Consumer Insights and Planning/ISC team to explore and develop breakthrough insights that our businesses can benefit from; * Provide regular updates to the CEO, Global Marketing Director and rest of the CODI on the advancement of all priority innovation projects;* Maintain knowledge of day-to-day market and competitor developments, initiatives and innovations and accurately assess the opportunities provided to DB by these developments; * Contribute to the evolution and enhancement of the DB innovation process & mentality. Show less

• • Mar 2005 - Jun 2013

• • Mar 2004 - Apr 2013

• • Dec 2003 - Mar 2005


IE Business School
• Spain
• Higher Education
• 700 & Above Employee
• Profesor

  • Feb 2014 - Feb 2014

Vivarte
• France
• Retail
• 1 - 100 Employee
• Responsable mkt & Comunicación

  • Jul 1999 - Dec 2001