Experience

Vanguard Ultimate Protection

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2022 - Present



GÓMEZ HERMANOS KENNEDY, LLC

• Puerto Rico

• Fixed Operations Director

  • Dec 2006 - Jun 2022

  Oversee Service & Parts Operations (Porsche, Ferrari, Maserati, Lotus, Lamborghini, Audi, Jaguar, Land Rover & Hyundai) for the whole group. Established internal control procedures, appointment system and OEM Process Model in the service, parts and warranty operations, which significantly improved C.S.I. scores in the whole group and service shop productivity and pro-efficiency. Warranty Monthly Cost Per Vin was reduced significantly and obsolesces parts inventory was eliminated. Other metrics and KPI improved are Customer Pay Ratio, Warranty Ratio, Parts to Labor Ratio, and Effective Labor Rate, labor gross profit, and Parts gross profit, etc. Incorporated all Pay Compensation Plans for all productive employees in Sales, Service, Parts and Warranty Departments. Also, developed the Corporate COVID-19 Protocol and Employee Policies and Procedures Manual and which includes all the benefits, licenses, procedures and policies for the whole organization. This comprehensive manual includes the corporate philosophy, mission/vision and over twenty-five (25) different corporate policies like Sexual Harassment, Drug and Alcohol Abuse, Appearance and Uniform, Computer Hardware and Software Use, etc. Produced a Service Preventive Maintenance and Loaner Car Fleet Program for customer retention. Duties and responsibilities included the supervision and management of the whole fixed operations which includes the automobile, parts & service, and warranty Show less



Anadam Management Inc

• Puerto Rico

• General Manager

  • Jun 2006 - Dec 2006

  Acquired the representation of the Joe Verde Sales & Management Training, Newgen Automotive CRM Solution and Skytrackers for the company in Puerto Rico. Duties and responsibilities include Training Development, Process and Organizational Assessments for Vehicle retail sales and OEM operations. Accounts working prospects and follow up. Engagement, deal negotiations, marketing, and strategic planning. Responsible to introduce the Joe Verde Sales Training System and the Newgen CRM solution for the Puerto Rico Market. Show less



Motorambar, Inc.

• Puerto Rico
• Automotive
• 1 - 100 Employee

• Sales & Service Retail Division Director

  • Nov 2005 - May 2006

  Established internal control procedures in the automobile retail operation, which reduced used car inventory and inventory cost gap. Implemented the F& I Department which improved the Per Vehicle Revenue PVR from $151.28 to $755.44 (500% increases) in just 60 days and mechanized the vehicle sales transaction process. Create and implemented the Infiniti Superior Care Maintenance Program to promote Infiniti vehicles sales. Trained and implemented the Joe Verde Vehicle Sales Program, which improved the Sales Satisfaction Index up to 94%. Duties and responsibilities include the overall automobile retail sales and service for the Nissan, Infiniti, and Kia brand names and the operation of the used cars, which together represent over 150 units sales combine and over 6,000 labor hours each month Show less



Automotive Dealer Consulting, LLC

• Richmond, Virginia Area

• Senior Business Consultant

  • Jan 2005 - Nov 2005

  Major accomplishment includes the development of the Parts Management Training and Vehicles Sales Training Modules. Acquisition of prestige accounts like Toyota of P.R., Suzuki del Caribe, Mitsubishi Motors Sales of Caribbean and Autologica. Duties and responsibilities include Training Development, Process and Organizational Assessments for Vehicle and Parts retail sales and OEM operations. Accounts working prospects and follow up. Engagement, deal negotiations, global marketing, and strategic planning. Show less



Esteban Auto Sales

• United States
• Motor Vehicle Manufacturing

• Vice President

  • 2002 - 2005

  Developed, established and implemented the Corporate Employee Policies and Procedures Manual which includes all the benefits, licenses, procedures and policies for the whole organization. This comprehensive manual includes the corporate philosophy, mission/vision and over twenty-five (25) different corporate policies like Sexual Harassment, Drug and Alcohol Abuse, Appearance and Uniform, Computer Hardware and Software Use, etc., Developed and implemented a Service Preventive Maintenance Program for customer retention. Duties and responsibilities included the supervision and management of the whole operation which includes the automobile sales, parts & service, Administration & Human Resources Departments. Responsible to established the corporate objectives and developed the action plan. Also responsible for the Reynolds & Reynolds computer system and web page implementation. The overall operation includes six new cars sales lots for the six franchises that we represent (Suzuki, Nissan, Kia, Honda, Mitsubishi, Hyundai), one used car sales lot and the parts & service operations which together represent over a sixty million dollar ($60MM) operation. Show less



Bella Group

• Puerto Rico
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• • 2000 - 2002

  Established internal control procedures in the automobile retail operation, which reduced, used car inventory from 45 days up to 23 days average. Improved car sales account receivable collection from 14 days up to 8 days average. The F& I incentive was improved from 35% penetration up to 60% (70% increases). Gross Profit and Net Income increased up to 25% within one year. In the wholesale and distribution operation, duties and responsibilities include automobile production order, forecast and inventory control, inventory allocation and distribution and strategic planning. The overall operation includes the dealer’s network which is comprised of one retail outlet for Honda and one retail outlet for Acura, 11 auto sales dealers throughout Puerto Rico and the US Virgin Islands, together represent over one hundred and twenty-five million dollar ($125MM) operation. Show less

• • 1998 - 2000

  Developed a comprehensive new sales strategy which represents up to 35%, wholesale sales increase within one year. Improved lead time, internal control procedures, parts ordering and inventory control which lead to saving Bella International considerable amounts of money with relation to their parts and service operations. The more significant accomplishments included improvement of the warehouse logistics for space maximization. Established marketing research and sales strategies in order to increase genuine parts of market penetration, which represents over twelve million ($12MM) operation. Also improved the level of service over 95%, which increased customer satisfaction at all levels. Responsible for the complete automobile parts division. Improved Car rental operation revenue up to 25% within one year. Established shuttle bus service, airport ring down service and corporate account system. Duties and responsibilities included sales and marketing, warehouse operations, ordering and inventory control, operational planning, forecasting and P&L responsibility for the total operation. Show less



Mitsubishi Motors Sales Caribbean

• Puerto Rico

• Director

  • 1992 - 1998

  Improved lead time, internal control procedures, parts ordering and inventory control which lead to reducing inventory level up to 30%. Established marketing research and sales strategies in order to increase genuine parts of market penetration up to 400%. Also improved the level of service over 95%, which increase customer satisfaction at all levels. Responsible for the complete parts operation for Puerto Rico and the Caribbean. Project Manager of the E3 TRIM Inventory Control Software implementation. Also, was the Project Manager for the 150,000 sq.ft. Parts Distribution Center Facilities. The duties and responsibilities included the negotiation of the lease contract, building and office design, warehouse layout and logistics. Helped in the design and implementation of the Export Bonded Warehouse Operation. Duties and responsibilities included sales and marketing, warehouse operations, ordering and inventory control. The forty million ($40MM) operation included forty Mitsubishi dealers, sixteen Hyundai dealers, eighteen body shops, sixteen car rental fleets, and ten Caribbean distributors. Originally started with the company as Parts Ordering and Inventory Control Manager. Held that position for 11 months. Later assigned to the Parts Manager position for 15 months. Promoted to the Senior Parts Manager position for two years and finally promoted to the Director position. Was a member of the Corporate Service Advisory Committee. This prestigious committee composed by top-ranking executives was responsible to establish and/or develop all the Company’s philosophy, mission, targets, and CS activities to enhance Customer Satisfaction. Show less



Bella Group

• Puerto Rico
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Assistant Manager

  • 1987 - 1992

  Duties and responsibilities included the ordering, inventory control, warehouse layout, and logistics, distribution of parts to all dealers and branches throughout Puerto Rico and the US Virgin Islands. Duties and responsibilities included the ordering, inventory control, warehouse layout, and logistics, distribution of parts to all dealers and branches throughout Puerto Rico and the US Virgin Islands.



Draft-Line/ Ofi-Arte

• Puerto Rico

• Accounting Clerk

  • 1984 - 1987

  Duties and Responsibilities included the full accounting cycle, payroll, accounts payable, accounts receivable, bank deposits, etc. Duties and Responsibilities included the full accounting cycle, payroll, accounts payable, accounts receivable, bank deposits, etc.