Experience

Loewe Perfumes

• Spain
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Regional Director Europe & Home Scents project manager

  • Jul 2020 - Present

• Global TR & UK Retail Director

  • Jan 2019 - Jul 2020

  TR, Harrods and Selfridges

• Regional Director Asia

  • Jan 2018 - Jan 2019

  Direct report to International Director. Working closely with local team to prepare our launch in China (local team recruitment, marketing plan design, P&L control and preparation, sales control, etc)Working closely with International Director to define and design the expansion strategy in the region. At the same time, due to the high success during last years, I keep managing Harrods account in the company bringing Loewe Perfume to top ranking of Perfumes brands.

• Area Manager Europe & North Africa

  • Sep 2015 - Dec 2017

  Managing and developing business with the European local market Distributor and Direct Retailers such as Sephora and Harrods:- Preparing and monitoring budgets.- Pilot A&P and marketing plans per country with Distributors and implements them in Direct Retailers accounts- Driving team performance and motivating them to reach their targets

• Travel Retail Spain, Portugal & north Africa

  • May 2011 - Sep 2015

  Sales management: sell-in and sell-out figures control, sales forecast and marketing plans- International reporting: P&L setting, monitoring and responsible for the travel retail goal`s achievement- Team management: Ba Team recruitment, training following and development, (team of 15 Ba)- Daily activity: within my main day to day tasks it is important to point out:o POS visits (weekly basis), close and direct contact with Shop managers as well as TR Operator Headquarter aswell as Duty Free distributors; implements POS animations. (near 60 POS)o Yearly attendant to the TFWA in Cannes Show less



Loewe

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Wholesale and Business development

  • Dec 2010 - May 2011

  Reporting to the Wholesale Manager I took care of a wide European retailers portfolio. Attending twice a year the Loewe Showroom in Paris (every Fashion week) I presented the new collections to retailers, assisting them to select the correct products according to their client’s profile. Mains tasks: Allocate control, after sales services to retailers and close follow up of every retailer sales. Reporting to the Wholesale Manager I took care of a wide European retailers portfolio. Attending twice a year the Loewe Showroom in Paris (every Fashion week) I presented the new collections to retailers, assisting them to select the correct products according to their client’s profile. Mains tasks: Allocate control, after sales services to retailers and close follow up of every retailer sales.



Stayer Ibérica S.A

• Export Area Manager Middle East

  • Oct 2008 - Dec 2010

  Reporting to the Export Manager and International Director, I was in charge of care of a Middle East distributors portfolio, assisting them to build up the new brand in their markets. Main tasks: new markets research visits, InternationalExhibitions attending, product training to sales forces in UAE, Qatar, Bahrain, Kuwait and Turkey. Our aim was to enlarge the international customers portfolio in the Middle East Area (Gulf Area, Iran, Turkey and Egypt) Reporting to the Export Manager and International Director, I was in charge of care of a Middle East distributors portfolio, assisting them to build up the new brand in their markets. Main tasks: new markets research visits, InternationalExhibitions attending, product training to sales forces in UAE, Qatar, Bahrain, Kuwait and Turkey. Our aim was to enlarge the international customers portfolio in the Middle East Area (Gulf Area, Iran, Turkey and Egypt)



PromoMadrid

• Spain
• International Trade and Development
• 1 - 100 Employee

• Asistente Departamento Ferias Internacionales

  • Mar 2007 - Dec 2007

  Visita y participación en Ferias Internacionales de diversos sectores: Liber (Barcelona), Biotech (Barcelona), Big 5 show (Dubai), Airtec (Frankfurt), MODA (Birmingham), MODEX (Atlanta). Coordinación de participación de empresas madrileñas en los diferentes programas Visita y participación en Ferias Internacionales de diversos sectores: Liber (Barcelona), Biotech (Barcelona), Big 5 show (Dubai), Airtec (Frankfurt), MODA (Birmingham), MODEX (Atlanta). Coordinación de participación de empresas madrileñas en los diferentes programas