Experience

Courtyard by Marriott Leon at The Poliforum

• Mexico
• Hospitality
• 1 - 100 Employee

• Director of Sales & Marketing

  • Jun 2022 - Present

  - Managed and developed new Sales, Marketing and Revenue Strategies (in conjunction with Corporate Revenue Manager).- Develop and guided the Groups and Events Sales Manager in her professional career to take a role as a Sales Leader into an MSB brand hotel of Marriott.- Managed, motivated, and developed the sales team for the Hotel, implementing new KPI’s and sales strategies over the business plan, on a competitive market.- Developed and drove sales strategies, to revert the negative pace of ADR and Occupancy with specific actions, such as, new pricing for special corporate accounts (Local), better yield on the group’s dates, implementation of a new banquet kit menu and adapt a new business vision for sales department.- Developed the annual sales budget of Rooms, Local Banquets and Groups Banquets for 2022 and 2023.- Managed the monthly forecast of 2021 and 2022 of rooms revenue, ending with a 9.0% of annual accuracy.- Obtained the best performance in Star report of 2021 and 2022, ending the rank of 2022 at 01 of 05 at RevPAR Index by +12.3 and ADR Index by +6.4 pts without losing the Occ Index that ended by +5.6 pts.- Established a new Marketing Strategy, through a Social Media Plan, locating the Hotel into a new positive perception for the clients, without losing the main goal into increase the presence in our digital community. YTD hotel was achieved during 2022 an income of 60% of ROI.- Balance the Business segments of hotel, keeping the groups and transient segments into the top 05 more revenue, beside of STD retail, E-channel, Advance purchase, Other Discount and Contracted. Show less

• Sr. Sales Manager

  • Jun 2021 - Mar 2023



Hampton

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales and Marketing

  • Oct 2019 - Apr 2020

  - Managed and developed new post-opened strategies of Sales, Marketing and Revenue. - Managed, developed and motivate the sales team of Hotel, implementing new sales strategies over the business plan, on a competitive and emerging market. - Developed and drove sales strategies, to revert the fall of ADR and Occupancy with specific actions, such as, prospecting business in new segments, created alliances with local companies, adjust commissions of promotional rates, digital campaigns through social medias and facebook & instagram Adds. - Developed the annual sales budget of 2020. - Managed the monthly forecast of rooms and banquets. - Achieved and exceed the budget in the months of Q4 2019 in rooms, groups and banquets. - Obtain the best performance in Star report of Q4 2019 with 3 of 5 at Revpar Index. - Establish a new Marketing Strategy, through Social Media Plan, locating the Hotel into the top of the mind of the clients and having, for the second third month in a row, a positive ROI. - Balance the Business segments of Hotel and located the Local Negotiated Rates Segment, as the second income business for the Hotel. Show less



Hyatt Regency Villahermosa

• Mexico
• Hospitality
• 1 - 100 Employee

• Associate Director of Sales and Marketing

  • Dec 2016 - Sep 2019

  - Managed and motivate a new sales team for the Hotel, implementing new sales strategies over the business plan, on a competitive market. - Developed and drove sales strategies, together with the Revenue Manager of the hotel and the Area Director of Sales, to revert the fall of ADR and Occupancy with specific actions, such as, prospecting business in new segments, created alliances with local companies, adjust commissions of promotional rates and the optimization of marketing resources. - Created a new deployment of the sales team, delegated new goals and determined monthly quotas with positive results in events and groups. - Established sales and revenue strategies, in conjunction with the Revenue Manager, to improve the available rooms due to project of rooms renovation during years 2018 and 2019. - Improve sales actions in banquets, in order to increase the F&B revenue YOY, with a positive result in the year 2017, being the segment who contributed the 35% of the TOREV. - Developed annual sales budget, optimizing the expenses and keeping a positive balance over the incomes. - Managed the monthly forecast of rooms and banquets. Beside of, developed the monthly reports for Headquarters Offices and General Manager. Show less



Hyatt Regency Mexico City

• Mexico
• Hospitality
• 1 - 100 Employee

• Sales Executive Groups, Events and Conventions

  • Dec 2015 - Dec 2016

  - Managed proactively National sales at groups and banquets. Exceeding the sales quotas in both segments. - Developed sales strategies for each segment (groups and banquets) based on the business plan with immediate results in banquets and rooms revenue, achieving the 50% of the total national revenue. - Merged actions with transient and leisure sales executives. - Guided and developed the career plan for the Sales Assistant. Since 2017, is in a role as a sales executive, achieving positive results and strength the client list for hotel Hyatt Regency Mexico City. - Achieved the incentive plan in Q1 and Q2, exceeding the quotas in groups and events. Show less



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Sales Manager

  • Nov 2014 - Dec 2015

  - Prospection, reactivation and retention of national and international accounts, through sales actions, such as alliances, win to win negotiations and beneficial agreements. - Drove the negotiations of international accounts through RFP`s. - Developed sales strategies for each segment (groups and transient) based on the business plan with immediate results in revenue, achieving the 55% of the total national revenue. - Analyze data of corporate accounts, in search of concrete the best opportunities for sale in favor of increase the monthly hotel revenue. - Supported the annual marketing plan and drove the Social network through digital campaigns, for hotel Sheraton Santa Fe, Show less



NH Hotel Group

• Spain
• Hospitality
• 700 & Above Employee

• Sales Manager BU Las Americas

  • Oct 2013 - Nov 2014

  - Drove Corporate Sales for Central America and South America (Colombia and Argentina). - Developed annual sales plan for national and international accounts. - Merged sales strategies with the marketing, revenue and tour & travel managers. - Cross selling with the Directors of sales of each hotel to establish specific actions for corporate accounts. - Supported the corporate annual budget with the 35% of Rooms Revenue, exceeding for 5% the goal in every quarter. - Established sales actions with global account managers for the business units in Europe, Africa and South America. Show less