Experience

Blue Diamond Resorts

• Barbados
• Hospitality
• 400 - 500 Employee

• Regional Director Of Sales Eastern Caribbean

  • Oct 2018 - Present



Sunscape Splash & Sunscape Cove Montego Bay

• Montego Bay, Jamaica

• Director of Sales

  • Apr 2017 - Oct 2018



Curaçao Hospitality and Tourism Association (CHATA)

• Hospitality
• 1 - 100 Employee

• Member Board Of Directors

  • Feb 2017 - Oct 2017

  The Board advises the Curacao Tourism Board on government policies and programs that affect the Curacao travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Also, other duties are presenting recommendations on a wide range of policies and issues facing the travel and tourism; including travel facilitation, airlift, immigration policy, infrastructure, aviation security, research, energy policy, and economic sustainability, as well as valuable advice on the Travel and Tourism Strategy. Show less



Sunscape Curacao Resort, Spa & Casino

• Willemstad, Curacao

• Director of Sales

  • May 2015 - Mar 2017

  Elaboration and meeting the annual hotel budget development and ongoing results analysis by implementing and supporting company pricing, market strategy, yield, distribution & selling strategies, and revenue management best practices. Also, managing hotel revenue generation and maximization through full utilization of company systems, business processes and specifications. Identifying new revenue opportunities. Overseeing revenue management and distribution strategy of the hotel and manage day to day yield operations. Evaluation of the effectiveness of any internal incentive programs for Front Office, Reservations and Sales Services. Elaboration of all reports and necessary analyses to conduct executive meetings. Perform competitive benchmark studies and follow market trends. Responsible for best practice standards to include: competitor analysis; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts. Also, to evaluate performance of distribution partners and contracted rates (OTA, FIT, tour operator, corporate, consortia, crew, groups, etc.). Exploring and providing variations in the market mix which would stimulate additional revenue. Working closely with corporate revenue management team and hotel management to establish and implement pricing, yield, and selling strategies for the hotel, based on market factors and company guidelines. Monitor competitor strategies and data; maintain understanding of the dynamics of the local market and demand generators and present appropriate action plans to management. Monitor and communicate fluctuations in occupancy to operational departments so they can effectively manage staffing requirements and increase efficiency. Show less



Dreams La Romana Resort & Spa

• Sales Manager

  • Nov 2012 - Apr 2015

  Assistance with the preparation of the budget, source of business, business plan and weekly sales forecasts. Managing international markets and assists with strategies to position the property in preferential places; manage tour operators relations for the company, increasing and maintaining production through sales calls, meetings and providing them with all the necessary tools to support growth and to meet budget targets. Managing the E-Commerce channels by verifying all information are correct and functionally, making sure we are on preferential places and controlling that the AMResort parity policy are met and respected by all our partners. Doing randomly benchmarking to monitor we are not in disadvantage with our direct competitors. Manage daily, weekly and monthly reports for the company, such as sales forecasts, benchmarks, pacing, and penetration reports, among others. Coordinate site inspections at property. Direct supervision to the reservations, wedding and groups department, making sure we meet the INP budget as well. Show less