Senior Copywriter

• May 2022 - Present

My main job is writing copy for our US client, Seagram’s Escapes. That includes lines for TVC, radio, and social media (also coming up with what those social media assets will be), as well as presenting with the client. I also work directly with a team at Wing (Grey’s New York agency), developing copy for all paid and organic assets for Applebee’s, including TVC, radio, banners, landing page, social copy, etc., and on the tropicalization of digital assets for AARP, among other things with different brands. Part of my job is also brainstorming campaign ideas for our different clients and for our council, where we present bigger ideas for festivals. Brands: Seagram’s Escapes, Applebee’s, AARP, Pringles, Volvo, Betty Crocker. Show less

Freelance Translator

• May 2018 - Present

I work remotely with Mintel on freelance projects that require English to Spanish translation. I work remotely with Mintel on freelance projects that require English to Spanish translation.

Copywriter

• Aug 2018 - May 2022

My job includes writing scripts for TV, digital and radio, coming up with headlines for print ads, out of home and in-store materials, writing copy for social media (banners, for example), native ads, responsive ads, etc., and occasionally I help out with Spanish to English translations. I also brainstorm campaign ideas with my team and for what we call "proactivity", which are big ideas for our brands that could compete for awards. I have experience working on pitches, managing simultaneous campaigns with limited supervision and presenting to my Creative Directors and clients. Brands: Citibanamex Heineken Coors Light Coppel Gerber L'Oréal Garnier Metamucil Show less

Junior Copywriter

• May 2017 - Aug 2018

Development of scripts for radio, TV and manifestos. Headlines for print, out of home, online, etc.Translations and adaptations of campaigns from English to Spanish and viceversa.Basic video editing.BTL and ATL, proactivity.Experience working on pitches. Brands:VolvoMax FactorCovergirlTyson FoodsJosé Cuervo (Tequila Tradicional, Azul Centenario and Cristalino; Ron Matusalem)P&G (Febreze, Downy and Gillette)BancadelGas Natural FenosaHSBCFarmacias Benavides Show less

Copywriter Trainee

• Aug 2016 - May 2017