Jordyn Hartlein

CEO at WET LAUNDRY
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Contact Information
Location
ES
Languages
  • English Native or bilingual proficiency
  • Dutch Professional working proficiency
  • Spanish Limited working proficiency

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Bio

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5.0

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Stephen Matini

Jordyn is a knowledgeable, kind, and reassuring professional that I chose to support the communication strategy of my company. Jordyn has a comprehensive and practical approach to digital marketing that gets straight to the point, an approach that I find efficient and enjoyable.

Megan Moe

Jordyn is a skilled professional with extensive knowledge of branding and social media management (SMM), as well as providing adaptive leadership during a pandemic. She presented a lecture with my college students about SMM, and we all learned so much. While talking to the students through strategy development and campaign execution, we saw compelling examples of her work. I was also impressed with her frank discussion of restructuring during the pandemic, how she pivoted to respond to clients' new needs, and created new SMM practices to help them succeed. Jordyn is accomplished, and I highly recommend her.

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • CEO
      • Jan 2016 - Present

      WET LAUNDRY was born as an innovation project that aims to help companies, brands and organizations respond quickly and effectively to the various dynamics of today's market for marketing, communication and design. Quality, innovation, teamwork and direct communication with the customer, is what defines our solution to accompany our customers to success. We firmly believe in tailoring each process to suit the needs and desires of our client. We specialize in: - Branding (including brand image, logo designs, etc.) - Strategy (online and offline) - Community Management - Graphic Design / Video Editing - Content Creation - Online Positioning / Ads

    • United States
    • Musicians
    • 1 - 100 Employee
    • Day to Day (Artist Management)
      • Oct 2022 - Present

      BLACK COFFEE | THEMBA | ANGELOS | PABLO FIERRO | SONA | GAB RHOME Manage and execute artist's long-term and day-to-day schedules in the form of: - Takedowns - Logistics - Visas - Scheduling admin - Weekly admin (finance, contracts, etc) - Publishing admin - Artwork & ad approvals BLACK COFFEE | THEMBA | ANGELOS | PABLO FIERRO | SONA | GAB RHOME Manage and execute artist's long-term and day-to-day schedules in the form of: - Takedowns - Logistics - Visas - Scheduling admin - Weekly admin (finance, contracts, etc) - Publishing admin - Artwork & ad approvals

    • Spain
    • Music
    • 1 - 100 Employee
    • Logistics Agent
      • Jun 2018 - Present
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Director
      • Apr 2021 - Jan 2022

    • Booking Assistant
      • Apr 2021 - Jan 2022

    • Netherlands
    • Events Services
    • 1 - 100 Employee
    • Community Manager
      • Feb 2017 - Jan 2019

      Expansion of online social channels: LinkedIn, Facebook, Instagram, and the Backbone website. Creating content such as copy writing, cases, and blogs to help contribute to their online success with customers in the B2B and B2C markets. • Independently set-up and monitored paid Facebook advertisements • Compiled and presented a monthly social media report to management • Measured and monitored daily engagement on social media platforms • Created a content calendar per month on all social platforms • Wrote a social media intelligence report and pitched ways to redevelop the brand, define their voice on social media and drive organic user engagement • Re-designed their entire website, which they still use to this day.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Online Community Manager for the Ultra Angels
      • Feb 2015 - Feb 2018

      Managing the Instagram, Facebook, and Snapchat account for the dancers of Ultra Music Festival, The Ultra Angels. • Growing their social media on a daily, monthly, yearly basis • Using influencer marketing • Wrote a marketing plan and pitched ways to redevelop the brand, define their voice on social media, and drive organic user engagement • Created a weekly/monthly social media planning calendar • Discovered opportunities to creatively engage and involve the brand with external trends and viral hashtags • Wrote and edited a promotional slide deck including pitches to third party brands looking for affiliation deals • Content creation: Weekly video posts featuring the Angels under the hashtag #TGFUA, Tip Tuesday which emphasizes makeup and hair tips curated for a female audience.

    • Germany
    • 1 - 100 Employee
    • Marketing Assistant
      • Oct 2016 - Apr 2017

      • Independently set-up and monitored paid Facebook advertisements • Created visual and written content for their Instagram account • Defined and created a branding strategy for Instagram • Using influencer marketing as a key part of implementing new menu's to the public • Community engagement on Instagram/Facebook, including social customer support and crisis management • Created a weekly/monthly event calendar • Event conceptualization: Atelier's Taste, Atelier's One Year Anniversary, monthly pub quizzes, etc.

    • Netherlands
    • Musicians
    • 1 - 100 Employee
    • Merchandise Coordinator
      • Apr 2016 - Jul 2016

      I was responsible for handling all merchandise activities from the online web-shop to point of sales. > Inventory Management > Customer Service > Designing merchandise (PSD) > Product Launches > Back-end website upkeep > Promotional Items > Supplier and client relationship management I was responsible for handling all merchandise activities from the online web-shop to point of sales. > Inventory Management > Customer Service > Designing merchandise (PSD) > Product Launches > Back-end website upkeep > Promotional Items > Supplier and client relationship management

Education

  • HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
    Bachelor of Applied Science - BASc, International Marketing and Management
    2014 - 2018
  • INSEEC
    Bachelor's degree, International Management
    2017 - 2018
  • Monarch High School
    High School, High School/Secondary Diplomas and Certificates
    2007 - 2011

Community

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