Head Of Marketing

• Oct 2021 - Present

Digital Marketing Officer

• Jun 2020 - Oct 2021

Digital Marketing Coordinator

• Nov 2019 - May 2020

Managed paid social media campaigns end to end, this includes creating/editing content, copywriting, campaign builds and reporting for both fundraising and service based initiatives. Implemented best practice tracking and analytics for multiple sites which in turn provided accurate reporting in order to make data based optimisations. Liaised with external developers to implement advanced custom tracking techniques and meet unique reporting requirements through Google Tag Manager and Analytics. Provided guidance for monthly eDMs for multiple internal stakeholders with individual databases up to 70k. This included design, optimisation and reporting. Liaised with external agencies for campaign improvements across Google Grants and Paid Search. Updated website properties when required utilising skills in design, HTML and CSS. Engaged in digital marketing meet-ups where marketing teams across the charity sector would share past experiences in order to improve our own skills along with the sector as a whole. Show less

Events & Digital Marketing Manager

• Apr 2018 - Oct 2019

Create end to end digital marketing campaigns utilising Paid Social & SEM. Deliver successful large scale events in Australia & New Zealand, liaising with multiple venues, production contractors and external stakeholders. Produce and promote academic content for a mainstream audience through social media channels. Manage a mailing list of 150k for monthly EDMs, content releases and event announcements. Provide detailed analytical reports for campaigns & events using Google Analytics and Facebook Ads Reporting & Analytics tools. Utilise event & marketing budgets to monitor spend and revenue targets. Collaborate with the in house web designer on SEO, User Experience and Optimisation improvements. Show less

Event Coordinator

• Mar 2017 - Mar 2018

Organised schedules & logistics for several science events across Australia & New Zealand with attendee numbers reaching up to 6,000. Developed strong organisational skills managing event production for multiple venues. Assisted with marketing campaigns & content creation to promote science based events for a diverse demographic. Organised schedules & logistics for several science events across Australia & New Zealand with attendee numbers reaching up to 6,000. Developed strong organisational skills managing event production for multiple venues. Assisted with marketing campaigns & content creation to promote science based events for a diverse demographic.

Brand Manager

• May 2016 - Mar 2017

Managed weekly events boasting an attendance of 1,000 patrons a week. Maintained monthly revenue targets by booking well researched artists and creating content campaigns for a youth based demographic. Developed strong interpersonal skills communicating with patrons, artists and key stakeholders on a regular basis. Managed weekly events boasting an attendance of 1,000 patrons a week. Maintained monthly revenue targets by booking well researched artists and creating content campaigns for a youth based demographic. Developed strong interpersonal skills communicating with patrons, artists and key stakeholders on a regular basis.

Graphic Designer

• Nov 2013 - Feb 2015

Designed & edited patterns for large scale production printing. Liaised with production teams to meet multiple client deadlines. Managed company site updates through Wordpress. Designed & edited patterns for large scale production printing. Liaised with production teams to meet multiple client deadlines. Managed company site updates through Wordpress.