Jordi Oliveres
Co-Founder / Partner / General Manager at Pitaya Entertainment- Claim this Profile
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Spanish -
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English Native or bilingual proficiency
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Bio
Scottie M. Ellis
I had the honor of working with Jordi while at Univision's Fusion Media Group (FMG) during the exclusive media partnership between Fusion and the Muhammad Ali Humanitarian Awards. A change of leadership took place after our initial meeting with the Ali team, and Jordi immediately stepped up to the plate while simultaneously beginning Univision's new music / social avenue, Trackrecord. I was in constant awe of Jordi's ability to balance both loads, while still dedicating himself to the Ali team by staying in constant communication, building a strong team for execution, overseeing development and outreach strategies. His ability to deliver an incredible product, while motivating his team and keeping the partners fulfilled in the agreement was no small feat, but he delivered above and beyond original goals. Additionally, watching Jordi build Trackrecord as a unique music site, delivering content competitors often overlook, was very inspiring. Jordi is an incredibly kind and motivational leader and it was such a pleasure working with him.
Sam Ford
One of my greatest pleasures during my time at Fusion Media Group was getting the chance to get to know, and collaborate with, Jordi Oliveres. When I first met Jordi, he was an ambitious journalist, working on a series about Albert Einstein amidst the 100th anniversary of Einstein's theory of general relativity. We brainstormed ways in which he might get that series out to the people who would care most deeply about educating the public about Einstein's work. And, though his hard work and relationship management skills, the series was a major success. I had the opportunity to see Jordi's passion from then on manifest itself in several ways--in developing a series around the Muhammad Ali Humanitarian Awards and then in creating and launching a music journalism brand called TrackRecord. Jordi was especially open to experimenting with new formats for storytelling and in developing co-production relationships with outside partners that challenged the ways that Univision had traditionally conducted the development process. Whether for TrackRecord, or future projects to come, I look forward to seeing what Jordi will give us. But I know he'll do it with intense curiosity and a collaborative spirit.
Scottie M. Ellis
I had the honor of working with Jordi while at Univision's Fusion Media Group (FMG) during the exclusive media partnership between Fusion and the Muhammad Ali Humanitarian Awards. A change of leadership took place after our initial meeting with the Ali team, and Jordi immediately stepped up to the plate while simultaneously beginning Univision's new music / social avenue, Trackrecord. I was in constant awe of Jordi's ability to balance both loads, while still dedicating himself to the Ali team by staying in constant communication, building a strong team for execution, overseeing development and outreach strategies. His ability to deliver an incredible product, while motivating his team and keeping the partners fulfilled in the agreement was no small feat, but he delivered above and beyond original goals. Additionally, watching Jordi build Trackrecord as a unique music site, delivering content competitors often overlook, was very inspiring. Jordi is an incredibly kind and motivational leader and it was such a pleasure working with him.
Sam Ford
One of my greatest pleasures during my time at Fusion Media Group was getting the chance to get to know, and collaborate with, Jordi Oliveres. When I first met Jordi, he was an ambitious journalist, working on a series about Albert Einstein amidst the 100th anniversary of Einstein's theory of general relativity. We brainstormed ways in which he might get that series out to the people who would care most deeply about educating the public about Einstein's work. And, though his hard work and relationship management skills, the series was a major success. I had the opportunity to see Jordi's passion from then on manifest itself in several ways--in developing a series around the Muhammad Ali Humanitarian Awards and then in creating and launching a music journalism brand called TrackRecord. Jordi was especially open to experimenting with new formats for storytelling and in developing co-production relationships with outside partners that challenged the ways that Univision had traditionally conducted the development process. Whether for TrackRecord, or future projects to come, I look forward to seeing what Jordi will give us. But I know he'll do it with intense curiosity and a collaborative spirit.
Scottie M. Ellis
I had the honor of working with Jordi while at Univision's Fusion Media Group (FMG) during the exclusive media partnership between Fusion and the Muhammad Ali Humanitarian Awards. A change of leadership took place after our initial meeting with the Ali team, and Jordi immediately stepped up to the plate while simultaneously beginning Univision's new music / social avenue, Trackrecord. I was in constant awe of Jordi's ability to balance both loads, while still dedicating himself to the Ali team by staying in constant communication, building a strong team for execution, overseeing development and outreach strategies. His ability to deliver an incredible product, while motivating his team and keeping the partners fulfilled in the agreement was no small feat, but he delivered above and beyond original goals. Additionally, watching Jordi build Trackrecord as a unique music site, delivering content competitors often overlook, was very inspiring. Jordi is an incredibly kind and motivational leader and it was such a pleasure working with him.
Sam Ford
One of my greatest pleasures during my time at Fusion Media Group was getting the chance to get to know, and collaborate with, Jordi Oliveres. When I first met Jordi, he was an ambitious journalist, working on a series about Albert Einstein amidst the 100th anniversary of Einstein's theory of general relativity. We brainstormed ways in which he might get that series out to the people who would care most deeply about educating the public about Einstein's work. And, though his hard work and relationship management skills, the series was a major success. I had the opportunity to see Jordi's passion from then on manifest itself in several ways--in developing a series around the Muhammad Ali Humanitarian Awards and then in creating and launching a music journalism brand called TrackRecord. Jordi was especially open to experimenting with new formats for storytelling and in developing co-production relationships with outside partners that challenged the ways that Univision had traditionally conducted the development process. Whether for TrackRecord, or future projects to come, I look forward to seeing what Jordi will give us. But I know he'll do it with intense curiosity and a collaborative spirit.
Scottie M. Ellis
I had the honor of working with Jordi while at Univision's Fusion Media Group (FMG) during the exclusive media partnership between Fusion and the Muhammad Ali Humanitarian Awards. A change of leadership took place after our initial meeting with the Ali team, and Jordi immediately stepped up to the plate while simultaneously beginning Univision's new music / social avenue, Trackrecord. I was in constant awe of Jordi's ability to balance both loads, while still dedicating himself to the Ali team by staying in constant communication, building a strong team for execution, overseeing development and outreach strategies. His ability to deliver an incredible product, while motivating his team and keeping the partners fulfilled in the agreement was no small feat, but he delivered above and beyond original goals. Additionally, watching Jordi build Trackrecord as a unique music site, delivering content competitors often overlook, was very inspiring. Jordi is an incredibly kind and motivational leader and it was such a pleasure working with him.
Sam Ford
One of my greatest pleasures during my time at Fusion Media Group was getting the chance to get to know, and collaborate with, Jordi Oliveres. When I first met Jordi, he was an ambitious journalist, working on a series about Albert Einstein amidst the 100th anniversary of Einstein's theory of general relativity. We brainstormed ways in which he might get that series out to the people who would care most deeply about educating the public about Einstein's work. And, though his hard work and relationship management skills, the series was a major success. I had the opportunity to see Jordi's passion from then on manifest itself in several ways--in developing a series around the Muhammad Ali Humanitarian Awards and then in creating and launching a music journalism brand called TrackRecord. Jordi was especially open to experimenting with new formats for storytelling and in developing co-production relationships with outside partners that challenged the ways that Univision had traditionally conducted the development process. Whether for TrackRecord, or future projects to come, I look forward to seeing what Jordi will give us. But I know he'll do it with intense curiosity and a collaborative spirit.
Experience
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Pitaya Entertainment
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Media Production
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1 - 100 Employee
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Co-Founder / Partner / General Manager
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Jan 2021 - Present
Pitaya Entertainment is a cutting-edge podcasting company fully dedicated to producing shows for Latinos in the U.S. All of Pitaya’s podcasts are weekly talk shows hosted by highly popular personalities in the Latin world. Most of our series are in Spanish, while some are in English or Spanglish—all promote diverse Latino voices, creativity, and community. Pitaya Entertainment is a cutting-edge podcasting company fully dedicated to producing shows for Latinos in the U.S. All of Pitaya’s podcasts are weekly talk shows hosted by highly popular personalities in the Latin world. Most of our series are in Spanish, while some are in English or Spanglish—all promote diverse Latino voices, creativity, and community.
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Univision
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Director, Entertainment & Music Commercialization
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Sep 2018 - May 2020
Recommended talent and negotiated deals for all of Univision’s commercial campaigns with celebrity endorsements, including commercial integrations on Despierta América, El Gordo y La Flaca, La Reina de la Canción, Premios Juventud, and the Latin Grammy Awards. Closed deals with talent from every major record label, including Luis Fonsi, Juanes, Reik, and Sebastián Yatra.Headed Univision’s partnership with Distroller, one of Mexico’s top design brands, to develop a licensing program in the U.S. Closed deals with Penguin Random House, Hot Topic, and Fiesta Toys within the first year of Distroller partnership. Show less
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Senior Director, Music
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Apr 2016 - Aug 2018
Founded TrackRecord, Fusion Media Group's music vertical, and TrackRecord México, a Spanish-language version of the brand with an editorial team based in Mexico City. Led every aspect of TrackRecord's launches and operations in both Mexico and the U.S.—from building an editorial team and a video production unit to developing and implementing a marketing and audience development strategy. Generated close to one million video views a month for TrackRecord México, placing it in the top three music news sites in Mexico within three months of launch. Worked on the development of a TV special about Los Tigres del Norte performing at Folsom Prison that was eventually sold to Netflix and produced a documentary about the music scene in Cuba that premiered at the Santa Barbara International Film Festival. Show less
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Fusion Media Group
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Senior Producer
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Jan 2015 - Apr 2016
Headed Fusion’s partnership with the Einstein Archives and produced Relatively Speaking, a series about the 100th anniversary of Albert Einstein's general theory of relativity, which got over five million views. Promoted Fusion's Prison Kids documentary by building a replica of a solitary confinement cell in New York City’s Foley Square and organizing screenings throughout the city. Headed Fusion’s partnership with the Einstein Archives and produced Relatively Speaking, a series about the 100th anniversary of Albert Einstein's general theory of relativity, which got over five million views. Promoted Fusion's Prison Kids documentary by building a replica of a solitary confinement cell in New York City’s Foley Square and organizing screenings throughout the city.
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Univision
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Producer
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Feb 2014 - Jan 2015
Produced Fusion's award-winning Genius web series and some of Fusion's first animated explainers. Booked speakers for RiseUp, Fusion's first event, which brought activists from around the world together in D.C. for a one-day conference. Oversaw the production of an original song by Fonseca and Jon Batiste for the event. Organized concert for RiseUp after party featuring Fonseca, Jon Batiste and Cucu Diamantes. Produced Fusion's award-winning Genius web series and some of Fusion's first animated explainers. Booked speakers for RiseUp, Fusion's first event, which brought activists from around the world together in D.C. for a one-day conference. Oversaw the production of an original song by Fonseca and Jon Batiste for the event. Organized concert for RiseUp after party featuring Fonseca, Jon Batiste and Cucu Diamantes.
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Univision
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Fellow
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Jun 2013 - Dec 2013
Produced Fusion’s award-winning Wisdom project—a TV and digital series featuring interviews with eminent scientists, politicians, journalists and artists. Booked, conducted and supervised the editing of more than 25 Wisdom interviews, including interviews with Barbara Walters, Quincy Jones, Jane Goodall, and Buzz Aldrin. Produced Fusion’s award-winning Wisdom project—a TV and digital series featuring interviews with eminent scientists, politicians, journalists and artists. Booked, conducted and supervised the editing of more than 25 Wisdom interviews, including interviews with Barbara Walters, Quincy Jones, Jane Goodall, and Buzz Aldrin.
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Research Assistant
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Oct 2011 - Jun 2013
Researched stories on artists and music for New Yorker staff writer, Sasha Frere-Jones. Scheduled and transcribed interviews. Researched stories on artists and music for New Yorker staff writer, Sasha Frere-Jones. Scheduled and transcribed interviews.
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Contributing Writer
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Apr 2012 - Mar 2013
Reviewed architecture and design exhibits in New York City for the magazine. Reviewed architecture and design exhibits in New York City for the magazine.
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Rolling Stone
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Book and Periodical Publishing
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100 - 200 Employee
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Editorial Intern
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Mar 2012 - Jun 2012
Wrote about the 2012 Mexican presidential election for the Rolling Stone politics blog and assisted editorial staff with research projects and transcriptions. Wrote about the 2012 Mexican presidential election for the Rolling Stone politics blog and assisted editorial staff with research projects and transcriptions.
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Editorial/Research Assistant
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May 2011 - Aug 2011
Updated Mr. Beall’s Berkleemusic online course, Music Publishing 101, and interviewed music industry professionals for his blog. Updated Mr. Beall’s social media sites and set up a mailing list for him. Updated Mr. Beall’s Berkleemusic online course, Music Publishing 101, and interviewed music industry professionals for his blog. Updated Mr. Beall’s social media sites and set up a mailing list for him.
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Education
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2012 - 2013
Columbia University - Graduate School of Journalism
Master of Science, Journalism -
2008 - 2011
Berklee College of Music
Bachelor of Music, Songwriting
