Experience

The Applewhite Agency

• United States
• Marketing Services
• 1 - 100 Employee

• Founder, Chief Problem Solver

  • Feb 2022 - Present

  Together, science, strategy, and storytelling enable us to make a human connection and motivate customers. We work harmoniously to help purpose-driven brands, non-profit organizations, government agencies, and private sectors gain a deep understanding of their customers, create a clear plan to accelerate growth, build lasting relationships and deliver results. Together, science, strategy, and storytelling enable us to make a human connection and motivate customers. We work harmoniously to help purpose-driven brands, non-profit organizations, government agencies, and private sectors gain a deep understanding of their customers, create a clear plan to accelerate growth, build lasting relationships and deliver results.



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Lead Experience Strategist

  • Jun 2019 - Present

  Leverage strategy and service design methodologies to develop new customer experiences and business solutions. Research, capture, and articulate existing and new customer experiences that reflect a deep understanding of business ecosystems, customer experiences, operational processes, and behavior. Conduct research efforts to understand the needs, frustrations, and motivations of critical roles within Ford Motor Company’s Enterprise Technology division’s 12,000 global product and service team members through persona development. Facilitate workshops and conduct training sessions for co-design, service design, persona development, impact analysis, and other design methodologies for the Global IT Transformation Office. Manage client projects, supporting and facilitating communication with client teams Coordinate project activities, managing internal staff related to specific project activities. Research and refine internal processes, deliverables, and methodologies for a multi-disciplinary communications team Develop and manage key initiatives to fulfill Transformation Office objectives, such as Global Ambassador programs, conferences, and other local and global activities.