Director of Marketing

• Apr 2023 - Present

Developing, implementing, and executing marketing strategies for world class Silvertip Resort, Eagle Ranch Resort and Silvertip Development. Leading the management and coordination all marketing disciplines for golf, food and beverage, lodging operations and Canmore development. Developing, implementing, and executing marketing strategies for world class Silvertip Resort, Eagle Ranch Resort and Silvertip Development. Leading the management and coordination all marketing disciplines for golf, food and beverage, lodging operations and Canmore development.

VP Sales & Marketing

• Nov 2021 - Feb 2023

Assist a tech start up in achieving sales targets by leading marketing strategy and execution. A strategic executive leadership and hands-on role in both Marketing and Sales departments. Contribute to the journey and growth of the company by creating and implementing effective demand generation campaigns and repeatable processes. Lead and contribute to the development of a healthy culture in a 100% remote, fully distributed workforce. Lead generation, brand building and sales for both syndesus.com and path2canada.ca. These two companies are focused on supporting the tech industry through tech talent recruitment and PEO services. Path to Canada provides opportunities for immigrant tech workers to work and build their lives in Canada. Syndesus assists foreign born tech workers in the US faced with work visa challenges to relocate to Canada thereby helping companies to retain their valued resources. Show less

VP Business Development, Marketing & Operations

• Jan 2020 - May 2021

Developed the first ever marketing and sales strategy to support growth objectives for this specialty (RCMP & Police) garment manufacturer. Included website relaunch, social, SEO, email marketing and rebranding. Sales grew $800k in first 12 months. Developed the first ever marketing and sales strategy to support growth objectives for this specialty (RCMP & Police) garment manufacturer. Included website relaunch, social, SEO, email marketing and rebranding. Sales grew $800k in first 12 months.

VP Marketing & Operations

• Aug 2017 - Jan 2020

Provide marketing and sales strategies to support growth objectives. Included website, eCommerce, social, email, marketing collateral and key events. Provide marketing and sales strategies to support growth objectives. Included website, eCommerce, social, email, marketing collateral and key events.

VP Sales and Marketing

• Jun 2016 - Aug 2017

Led strategic planning and direction of all sales activities including CRM mgmt, reporting, as well as the hiring, mentoring, coaching and supporting of a driven sales team that delivers against sales quotas and targets. Head all digital and print marketing activity and team members to support this member driven business. Publisher and managing editor for the BOOM member magazine (Distribution: Quarterly) Led strategic planning and direction of all sales activities including CRM mgmt, reporting, as well as the hiring, mentoring, coaching and supporting of a driven sales team that delivers against sales quotas and targets. Head all digital and print marketing activity and team members to support this member driven business. Publisher and managing editor for the BOOM member magazine (Distribution: Quarterly)

Director Custom Publishing & Marketing

• May 2015 - Jun 2016

A member of the executive leadership team heading up the marketing solutions division and marketing efforts of RedPoint Media — a Calgary agency —publishers of Avenue & WestJet magazine. Led business development and delivery of strategic marketing solutions and publications for our client base. Recently launched onBoard magazine for BC Ferries - 100,000 copies available on vessels. Full P & L, website and social media accountability. A member of the executive leadership team heading up the marketing solutions division and marketing efforts of RedPoint Media — a Calgary agency —publishers of Avenue & WestJet magazine. Led business development and delivery of strategic marketing solutions and publications for our client base. Recently launched onBoard magazine for BC Ferries - 100,000 copies available on vessels. Full P & L, website and social media accountability.

Director, Global Corporate Marketing

• Jul 2013 - Mar 2014

Led a team in creating core marketing strategies and communications on a global scale. Responsibilities include integrated marketing campaigns, global briefing centers, trade shows and event management, product naming, brand architecture, trademarks, and leading an in-house creative studio to produce all required marketing support across all customer and channel touch points globally.

Director, Marketing Services (Global)

• Oct 2011 - Jul 2013

Marketing Consultant

• Aug 2011 - Nov 2011

Provided strategic marketing and communication advice as well as execution for VCR based Strategic Execution firm. Provided strategic marketing and communication advice as well as execution for VCR based Strategic Execution firm.

Director of Marketing

• Jun 2010 - Jan 2011

A member of the Management Team, responsible for the development and implementation of client focused strategic, business and marketing initiatives, processes and outputs. Assist the organization in decision-making processes related to business development and marketing leadership. Driving the firm’s strategic marketing efforts and global expansion desires with 3 direct reports. A member of the Management Team, responsible for the development and implementation of client focused strategic, business and marketing initiatives, processes and outputs. Assist the organization in decision-making processes related to business development and marketing leadership. Driving the firm’s strategic marketing efforts and global expansion desires with 3 direct reports.

Marketing Operations & Communications

• Jun 2009 - Jun 2010

Headed up a team of 11 responsible for providing integrated marketing communications services from a centralized shared platform based in Toronto. Enhanced the Firm's leading market position and promoted its premier services through targeted communications programs, media relations and advertising. Headed up a team of 11 responsible for providing integrated marketing communications services from a centralized shared platform based in Toronto. Enhanced the Firm's leading market position and promoted its premier services through targeted communications programs, media relations and advertising.

Consultant

• Feb 2009 - Mar 2009

Director, Marketing Communications (Channels)

• Nov 2007 - Dec 2008

Led integrated marketing communications to support all Rogers Cable products (T.V., Internet and Home Phone) in the Online, eMarketing, Retail disciplines and Field Sales.

Director, Marketing Communications (Internet)

• May 2007 - Nov 2007

Marketing Communications to support acquistion, upsell/cross sell and retention for the Rogers Yahoo Internet Product. Disciplines include mass, direct, online and retail.

Director, Corporate Marketing

• Feb 2004 - Feb 2007

Head of Marketing Communications and Customer Database / Anayltics. Lead a marketing team of 26 including 5 direct reports. Developed compelling B2B direct marketing programs supporting direct and sales team targets. Implemented databases to support all day-to-day analytical and reporting needs of the business; to harness customer insight; and to collect, update and maintain customer profiles. Provided creative direction and re-built entire collateral portfolio to support Direct Marketing, eMarketing and advertising requirements. Included brand standards and key templates. Show less

Group Marketing Manager

• Oct 1995 - Jan 2003

Directed key consumer communications for the AIR MILES Reward Program including the launch of the Travel and More Magazine (800 circ) – branded content, Quarterly Direct Mail Newsletter, statements, coupon sheets and online content management. Directed key consumer communications for the AIR MILES Reward Program including the launch of the Travel and More Magazine (800 circ) – branded content, Quarterly Direct Mail Newsletter, statements, coupon sheets and online content management.