Jordan Lynch
Marketing Communications Manager at Willis Johnson & Associates- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Lillian Seidel
I had the privilege of working alongside Jordan for about a year during her time at the Center for Career Development. As Marketing and Events Specialist, Jordan played a major role in drastically increasing student engagement with our office through email marketing, social media, graphic design, and event planning. Though only a one-person marketing team for an office that serves over 6,000 students and hundreds of employers/other campus stakeholders, she excelled at balancing priorities, managing both short-term and long-term goals, and maximizing efficiency throughout her many projects. She not only achieved tangible results, but also helped foster a cohesive team environment through her institution of team bonding events. Talented in many ways (including in the Adobe Suite), she was always willing to learn a new system and undertook challenges with determination, repeatedly proving herself a valuable asset to the team.
Brandon Cubina
It’s rare that you come across standout talent like Jordan. I have had the pleasure of working with Jordan for several months at Rice University, collaborating on multiple Employer Relations projects. I am always in awe of Jordan's ability to produce creative ideas and to get people on board with them - even people who were initially on completely different pages. Jordan is sure to leave everyone with a smile, and earns my highest recommendation!
Lillian Seidel
I had the privilege of working alongside Jordan for about a year during her time at the Center for Career Development. As Marketing and Events Specialist, Jordan played a major role in drastically increasing student engagement with our office through email marketing, social media, graphic design, and event planning. Though only a one-person marketing team for an office that serves over 6,000 students and hundreds of employers/other campus stakeholders, she excelled at balancing priorities, managing both short-term and long-term goals, and maximizing efficiency throughout her many projects. She not only achieved tangible results, but also helped foster a cohesive team environment through her institution of team bonding events. Talented in many ways (including in the Adobe Suite), she was always willing to learn a new system and undertook challenges with determination, repeatedly proving herself a valuable asset to the team.
Brandon Cubina
It’s rare that you come across standout talent like Jordan. I have had the pleasure of working with Jordan for several months at Rice University, collaborating on multiple Employer Relations projects. I am always in awe of Jordan's ability to produce creative ideas and to get people on board with them - even people who were initially on completely different pages. Jordan is sure to leave everyone with a smile, and earns my highest recommendation!
Lillian Seidel
I had the privilege of working alongside Jordan for about a year during her time at the Center for Career Development. As Marketing and Events Specialist, Jordan played a major role in drastically increasing student engagement with our office through email marketing, social media, graphic design, and event planning. Though only a one-person marketing team for an office that serves over 6,000 students and hundreds of employers/other campus stakeholders, she excelled at balancing priorities, managing both short-term and long-term goals, and maximizing efficiency throughout her many projects. She not only achieved tangible results, but also helped foster a cohesive team environment through her institution of team bonding events. Talented in many ways (including in the Adobe Suite), she was always willing to learn a new system and undertook challenges with determination, repeatedly proving herself a valuable asset to the team.
Brandon Cubina
It’s rare that you come across standout talent like Jordan. I have had the pleasure of working with Jordan for several months at Rice University, collaborating on multiple Employer Relations projects. I am always in awe of Jordan's ability to produce creative ideas and to get people on board with them - even people who were initially on completely different pages. Jordan is sure to leave everyone with a smile, and earns my highest recommendation!
Lillian Seidel
I had the privilege of working alongside Jordan for about a year during her time at the Center for Career Development. As Marketing and Events Specialist, Jordan played a major role in drastically increasing student engagement with our office through email marketing, social media, graphic design, and event planning. Though only a one-person marketing team for an office that serves over 6,000 students and hundreds of employers/other campus stakeholders, she excelled at balancing priorities, managing both short-term and long-term goals, and maximizing efficiency throughout her many projects. She not only achieved tangible results, but also helped foster a cohesive team environment through her institution of team bonding events. Talented in many ways (including in the Adobe Suite), she was always willing to learn a new system and undertook challenges with determination, repeatedly proving herself a valuable asset to the team.
Brandon Cubina
It’s rare that you come across standout talent like Jordan. I have had the pleasure of working with Jordan for several months at Rice University, collaborating on multiple Employer Relations projects. I am always in awe of Jordan's ability to produce creative ideas and to get people on board with them - even people who were initially on completely different pages. Jordan is sure to leave everyone with a smile, and earns my highest recommendation!
Credentials
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Invited MBA mini-MBA
Invited MBAMay, 2023- Sep, 2024 -
Adobe Photoshop CS5 Certification
Adobe -
Content Marketing Certification
HubSpot
Experience
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Willis Johnson & Associates
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United States
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Investment Management
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1 - 100 Employee
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Marketing Communications Manager
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Jul 2021 - Present
- Proven knowledge of omnichannel marketing strategy, campaign management, and tactics for social, email, blogs, and digital events - Managing inbound content marketing strategy and production timelines to accomplish firm-wide lead-generation goals - Writing, editing, and reframing technical financial planning educational content to promote thought leadership among prospective clients - Conceptualized and implemented a marketing internship program to expand departmental capacity and create a long-term talent pipeline from local universities - Developed and rolled out a scalable process for ongoing SEO-friendly content production firm-wide Willis Johnson & Associates is a registered investment adviser. This platform is solely for informational purposes. Investing involves risk and possible loss of principal capital. Comments by viewers or third-party rankings and recognitions are no guarantee of future investment outcomes and do not ensure that a viewer will experience a higher level of performance or results. Public comments posted on this site are not selected, amended, deleted, or sorted in any way. If applicable, certain editing of personal identifiable information and misinformation may be deleted. Show less
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Digital Marketing Specialist
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Mar 2019 - Jul 2021
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VAHLE Inc.
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marketing Coordinator
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Jan 2017 - Mar 2019
• Developed email, web, and social campaigns to promote sales and trade show attendance resulting in an increase in brand awareness and customer engagement o Researched, planned, and implemented a social media strategy resulting in 144% growth in LinkedIn, Twitter, and Facebook followers, a 2998% increase in yearly social impressions, and a 1893% increase in social engagements o Utilized B2B marketing best practices to increase newsletter open rates by 42% and click rates by 197% • Established an internal content management system for easily finding all existing digital content and planning future content creation based on department priorities and time investment requirements • Organized and communicated companywide events to promote a positive workplace culture and increase employee engagement • Coordinated and executed a variety tradeshow logistics including the management of sponsorships, leads, operations, and travel Show less
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Marisan Group
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United States
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Email Marketing Program Manager
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Sep 2016 - Nov 2016
• Collaborate with stakeholders and external firms to create 3-5 sales emails weekly for over 20 million recipients • Consolidated databases of 165 internal and external stakeholders and created a system for preferred review distribution • Collaborate with stakeholders and external firms to create 3-5 sales emails weekly for over 20 million recipients • Consolidated databases of 165 internal and external stakeholders and created a system for preferred review distribution
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Rice University
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Higher Education
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1 - 100 Employee
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Marketing and Events Specialist
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Jul 2015 - Sep 2016
• Developed email, web, social, and viral marketing campaigns to promote office initiatives and events to increase brand awareness and student engagement o Increased student engagement by 70% utilizing email and social media best practices and targeted website content, • Created and automated digital content weekly for email newsletters (through Symplicity customer relationship management software (CRM)) and social media (through Hootsuite) for Facebook, Twitter and Instagram o Generated an average open rate of 65+% for event promotion, weekly newsletter, and job blast emails o Moderated the communities daily, established strategic content calendars, and reported monthly analytics (Google Analytics, Facebook Insights & Twitter Insights) to reach performance goals o Launched Instagram engaging 275+ students regularly and increased Facebook followers by 24.2% in one semester • Presented outcomes data to external stakeholders through detailed infographics for 10 marketing and branding campaigns • Met tight deadlines for over 150 completed graphic design projects for print and digital marketing initiatives • Communicated and collaborated with a staff of 12 to establish marketing goals, strategies, and content to position the CCD at the forefront of student resources on campus • Managed $50,000+ budgets, logistics, and 125-150 employers for career fairs, recruiting events, and public relations events • Awarded 2016 Rookie of the Year for Rice University’s Division of Undergraduates by the Dean and associate deans • Organized multiple recruiting and branding events, handling logistics and promotion, to increase brand awareness and increase brand prestige o Fall & Spring Career & Internship Expo: Conceptualized branding, handled logistics, and developed all marketing for the event to attract over 2,000 students o Open House event for freshman engagement with a 200% increase in attendance over previous year Show less
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Marketing Intern
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Mar 2012 - May 2015
• Established detailed calendars for delegating tasks to team of 10, independently prepared and executed event plan, and allocated a budget of $2,500 for Taco Taco Café Grand Opening at Trinity University • Collaborated with sales team of 8 for $500,000 in sales and applied sales strategies to personally contribute 12% of those sales • Designed various types of marketing collateral daily to drive engagement and revenue (flyers, brochures, web banners, postcards, t-shirts, and social media collateral) Show less
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Education
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2012 - 2015
Trinity University
Bachelor of Arts (BA), Communication
Community
