Experience

Greater San Marcos Partnership

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Communications Manager

  • Jun 2020 - Present

  • Direct all Client Relationship Management (CRM) software efforts for organization, including streamlining of efforts, creating standard operating procedures (SOPs) and developing CRM training for the entire organization. Exceeded KPIs of email engagement, open and click rates, newsletter sign-ups and total contact growth. • Manage press relations throughout the Greater San Marcos area and Austin DMA, serving as the first point of contact for local media inquiries and outreach. Media efforts have resulted in an estimated annual ad placement value of $3 million. • Oversee all strategy and content for social media platforms, resulting in 104% increase on engagement and 54% increase on total following exclusively through organic channels. • Serve as chief curator of GreaterSanMarcosTX.com, including content overhaul and redesign, launched in October 2021. • Write and design for a variety of marketing materials & content, including annual reports, RFI templates, a new website, weekly media columns, and more. • Execute all components of virtual, live, and hybrid events, starting with planning and marketing, going through live switchboard control and day-of management, and finishing with survey analytics and debriefings.



Texas Disposal Systems

• United States
• Environmental Services
• 200 - 300 Employee

• Multimedia Specialist

  • Dec 2016 - Jun 2020

  • Control quality with all branding efforts regarding design and copy of marketing and communications collateral, social media, website content and press relations • Manage social media channels to maximize engagement and online followings, resulting in increase of 92% on organic Twitter reach, 927% increase on Twitter engagements (likes, retweets, mentions, etc), 83% increase on Facebook engagements (clicks, likes, comments, etc.) and significantly improved Facebook organic reach. Social media campaigns and efforts, including crisis management and communication during Hurricane Harvey and 2018 Winter Storms, have been noted in publications such as Waste Dive and Waste 360, national broadcasts such as HLN/Headline News, and in local media such as local TV outlets and digital news services. • Maintain content on TexasDisposal.com, ensuring brand cohesion, curated content and accurate information. Wrote content and oversaw content design of relaunch of site, launched in March 2018. Grew overall site traffic by 25%, page views by 30% and unique users by 21%. • Serve as in-house photographer and videographer for company of 900+ employees, resulting in multiple spreads for national Dossier Fleet Success Calendar, publication in Austin Business Journal, Austin Eco Network, Waste360, Waste Dive and other publications, custom proprietary content for all in-house content channels and database of b-roll footage for reporters and industry partners • Write and develop RFP responses for large-scale corporate projects • Oversee creation and design of content, including but not limited to copy, video, photography, internal and external communications, reports, sales material and related content marketing collateral • Create case studies demonstrating company's outreach into local communities, product lines and services for customers, and relationships with major partners • Develop copy for media pitches, press releases, micro-blogging, email marketing and other collateral



Sirius XM Radio Inc.

• Reporter

  • Sep 2013 - Jan 2020

  AS REPORTER (Oct. 2013 - Jan. 2020) • Serve as field talent for exclusive interviews across the country for major college football games • Cover college sporting events, including but not limited to the Cotton Bowl, Alamo Bowl, Big 12 Championship, FCS National Championship and NCAA College Basketball Tournament as a reporter and producer • Work with SIDs and in-house producers/hosts to coordinate and facilitate interviews AS REPORTER (Oct. 2013 - Jan. 2020) • Serve as field talent for exclusive interviews across the country for major college football games • Cover college sporting events, including but not limited to the Cotton Bowl, Alamo Bowl, Big 12 Championship, FCS National Championship and NCAA College Basketball Tournament as a reporter and producer • Work with SIDs and in-house producers/hosts to coordinate and facilitate interviews



Advocate Digital Media

• United States
• Software Development

• Lead Video Production Specialist

  • Jan 2015 - Dec 2016

  • Lead ad agency in video production, with emphasis in digital products • Directed, wrote and produced creative works for both audio and visual productions, including radio, TV and digital video spots • Exceeded client expectations in building successful ad campaigns • Lead ad agency in video production, with emphasis in digital products • Directed, wrote and produced creative works for both audio and visual productions, including radio, TV and digital video spots • Exceeded client expectations in building successful ad campaigns



Kerrville Daily Times

• United States
• Advertising Services
• 1 - 100 Employee

• Online Editor

  • May 2014 - Jan 2015

  • Designed layouts and pages through Photoshop and InDesign, as well as created graphics and video for the web • Maintained and updated news website, while creating original content, including social media videos and graphs • Designed layouts and pages through Photoshop and InDesign, as well as created graphics and video for the web • Maintained and updated news website, while creating original content, including social media videos and graphs



Fort Worth Star-Telegram

• Newspaper Publishing
• 200 - 300 Employee

• Investigative Reporter

  • Jan 2014 - May 2014

  • Was part of TCU/Fort Worth Star-Telegram special investigation team that looked at the process of civil asset forfeiture, leading team on third-party investigation of how law enforcement collects and sells seized items, despite whether the accused has been found guilty of a crime or not. • Dug into public records, conducted interviews and created databases to track how much money was generated off this practice in Tarrant County. • Was part of TCU/Fort Worth Star-Telegram special investigation team that looked at the process of civil asset forfeiture, leading team on third-party investigation of how law enforcement collects and sells seized items, despite whether the accused has been found guilty of a crime or not. • Dug into public records, conducted interviews and created databases to track how much money was generated off this practice in Tarrant County.



TCU 360

• Public Relations and Communications Services
• 1 - 100 Employee

• Sports Director/Managing Editor

  • Jan 2013 - Aug 2013

  • Wrote and produced original content reports, multimedia packages, columns and news articles for TCU 360. • Managed up to 27 reporters, while assigning and editing stories and broadcasts. • Served as senior reporter and editor to TCU sports teams, with specific focus on Big 12 football. • Led organization in creating FOIA and state public records requests, while approving and copyediting stories. • Voted on ethical journalism choices, reported to executive editor and enforced deadlines.



KTCU FM 88.7 The Choice

• Sports Director

  • Aug 2011 - May 2013

  - In-studio talent for The Gary Patterson Show - Executive Producer for the A&O Sports Show - On-air talent, producer and director of Fort Worth Four Sports Block - Wrote, edited and produced original content for radio promotions - In-studio talent for The Gary Patterson Show - Executive Producer for the A&O Sports Show - On-air talent, producer and director of Fort Worth Four Sports Block - Wrote, edited and produced original content for radio promotions