Experience

Umojo

• United States
• Information Technology & Services
• 1 - 100 Employee

• VP, Head of Marketing

  • Dec 2022 - Present

  Austin, Texas, United States



Jweiss Consulting

• Strategic Marketing Consultant - Parking & Mobility Industry

  • Dec 2019 - Present

  Austin, Texas, United States Jweiss consulting is a full-service Market Leadership Activation company. With focus in the Parking and Mobility industry, we are your strategic partner to take your brand to the next level and drive growth. Through a pragmatic, results-focused playbook including message development, got-to-market plan creation and execution, and measurement, our approach brings the art and science of brand building and revenue amplification together in a customized plan based on your organizational dynamics… Show more Jweiss consulting is a full-service Market Leadership Activation company. With focus in the Parking and Mobility industry, we are your strategic partner to take your brand to the next level and drive growth. Through a pragmatic, results-focused playbook including message development, got-to-market plan creation and execution, and measurement, our approach brings the art and science of brand building and revenue amplification together in a customized plan based on your organizational dynamics and corporate priorities. Show less



Semrush

• United States
• Software Development
• 700 & Above Employee

• VP, Head of Marketing (Kompyte)

  • Mar 2022 - Dec 2022

  Austin, Texas, United States Semrush a market leader in online visibility management. The Kompyte unit within Semrush is a competitive intelligence automation platform, enabling organizations to better track and analyze competitor activity in their market. I lead the end-to-end Marketing organization of AI-driven, SaaS-based, competitive intelligence automation technology start-up. Responsible for driving Go-to-Market strategy, building brand leadership, message/positioning creation, and generating demand & revenue across… Show more Semrush a market leader in online visibility management. The Kompyte unit within Semrush is a competitive intelligence automation platform, enabling organizations to better track and analyze competitor activity in their market. I lead the end-to-end Marketing organization of AI-driven, SaaS-based, competitive intelligence automation technology start-up. Responsible for driving Go-to-Market strategy, building brand leadership, message/positioning creation, and generating demand & revenue across a broad spectrum of B2B industry segments. Developed new pricing, positioning, and packaging strategy, resulting in new category definition, 100% increase in Average Revenue Per Account (ARPA), and growth in customer retention and expansion opportunity. Show less



Kompyte by Semrush

• United States
• Software Development
• 1 - 100 Employee

• Vice President, Head of Marketing

  • Feb 2020 - Mar 2022

  Austin, Texas Area Kompyte is a competitive intelligence automation platform, enabling organizations to better track and analyze competitor activity in their market. I lead the end-to-end Marketing organization of AI-driven, SaaS-based, competitive intelligence automation technology start-up. Responsible for driving Go-to-Market strategy, building brand leadership, message/positioning creation, and generating demand & revenue across a broad spectrum of B2B industry segments. Developed new pricing, positioning… Show more Kompyte is a competitive intelligence automation platform, enabling organizations to better track and analyze competitor activity in their market. I lead the end-to-end Marketing organization of AI-driven, SaaS-based, competitive intelligence automation technology start-up. Responsible for driving Go-to-Market strategy, building brand leadership, message/positioning creation, and generating demand & revenue across a broad spectrum of B2B industry segments. Developed new pricing, positioning, and packaging strategy, resulting in new category definition, 100% increase in Average Revenue Per Account (ARPA), and growth in customer retention and expansion opportunity. Show less



Flash

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Vice President, Head of Marketing

  • May 2017 - Dec 2019

  Austin, Texas Area I oversee the Marketing organization of this disruptive, cloud-based technology company focused on improving urban parking and mobility initiatives. My responsibilities include driving messaging and go-to-market strategy, as well as demand and partner engagement. I am an integral part of this company’s 100%+ YoY growth and market positioning as a true leader in mobility ecosystems.



CA Technologies

• United States
• Software Development
• 700 & Above Employee

• Sr. Director, Global Marketing Program Strategy

  • Jan 2010 - Feb 2017

  Responsible for development of integrated marketing strategy and plan across $1b DevOps portfolio. Oversee all aspects of go-to-market demand strategy and translation into actionable, buyer’s journey focused, Integrated Marketing plans to hit pipeline contribution targets. • Implementation of nurture flow orientation to improve conversion rates across lead lifecycle • Shifted engagement strategy from outbound/live event focus to inbound/digital interaction to drive greater ROI… Show more Responsible for development of integrated marketing strategy and plan across $1b DevOps portfolio. Oversee all aspects of go-to-market demand strategy and translation into actionable, buyer’s journey focused, Integrated Marketing plans to hit pipeline contribution targets. • Implementation of nurture flow orientation to improve conversion rates across lead lifecycle • Shifted engagement strategy from outbound/live event focus to inbound/digital interaction to drive greater ROI • Lead content gap analysis mapped to buyer’s journey and oversee collateral asset strategy and development for sales enablement and promotional use • Oversee deployment and execution teams of integrated plan across each geographic marketing organization • Track and analyze global marketing program metrics for executive business review Show less



NetQoS, a CA Company

• Manager, Marketing Communications

  • Jan 2008 - Jan 2010

  Responsible for development of MarCom strategy and oversight of facilitation of marketing initiatives and communications to drive awareness and pipeline growth for high-tech software development company providing technology solutions to the IT Industry, primarily the networking arena. • Worked closely with Sales organization to develop sales-ready messaging for more effective sales engagements • Directly managed team of 6 MarCom professionals in tactical development and execution of… Show more Responsible for development of MarCom strategy and oversight of facilitation of marketing initiatives and communications to drive awareness and pipeline growth for high-tech software development company providing technology solutions to the IT Industry, primarily the networking arena. • Worked closely with Sales organization to develop sales-ready messaging for more effective sales engagements • Directly managed team of 6 MarCom professionals in tactical development and execution of $2 million yearly Marketing plan, encompassing messaging development, demand generation programs, social media strategy and outreach, brand management, vendor relations, and Website/online presence • Audited quarterly results to ensure plan is on budget and aligned to strategic objectives • Integral in building Sales Pipeline to over $100 million, and driving growth to $50m revenue and acquisition by CA Technologies, Inc. Show less



Pavilion Technologies

• United States
• Software Development
• 1 - 100 Employee

• Marketing Communications Manager

  • Oct 2004 - Jan 2008

  Developed and facilitated marketing initiatives and communications for high-tech software company providing technology solutions to the Manufacturing Industry. • Oversaw programs team in development of $1.2 million yearly marketing programs plan, provided quarterly results audit of plan to ensure programs stay on budget and comply with strategic corporate objectives • Managed multi-channel, demand generation/lead generation programs to drive pipeline growth • Integral in building… Show more Developed and facilitated marketing initiatives and communications for high-tech software company providing technology solutions to the Manufacturing Industry. • Oversaw programs team in development of $1.2 million yearly marketing programs plan, provided quarterly results audit of plan to ensure programs stay on budget and comply with strategic corporate objectives • Managed multi-channel, demand generation/lead generation programs to drive pipeline growth • Integral in building Sales Pipeline, increasing leads 1400% and doubling program execution with no increase in resources • Managed programs team, served as primary brand manager and website content manager; managed development of all sales tools and collateral, directed and managed PR activities with multiple third party public relations firms • Oversaw and directed 20 vendor relationships Show less



Avectra is Now Abila

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Apr 2002 - Oct 2004

  Managed the operations of marketing initiatives and campaigns for software development company providing technology solutions to non-profit organizations. • Proposed, developed, and facilitated Marketing programs and managed all corporate and industry events • Planned, administered, and oversaw yearly $500k+ Marketing budget • Managed multi-channel Marketing initiatives, including eMarketing, Website content management, direct mail Marketing, advertising/media placement, trade… Show more Managed the operations of marketing initiatives and campaigns for software development company providing technology solutions to non-profit organizations. • Proposed, developed, and facilitated Marketing programs and managed all corporate and industry events • Planned, administered, and oversaw yearly $500k+ Marketing budget • Managed multi-channel Marketing initiatives, including eMarketing, Website content management, direct mail Marketing, advertising/media placement, trade show/events participation, Web Seminar development, public relations, and communications • Integral in Sales lead generation strategies in building database from 2,500 to 50,000 in one year, as well as producing Web seminars and various industry outreach programs Show less



Hamilton Communications Group

• Account Exec.

  • 2001 - 2002

  Managed the operations of healthcare industry client accounts for this Marketing Communications Consulting/Advertising Agency. • Acted as primary client liaison, managed all projects, led strategic planning workshops, developed branding campaigns, conducted creative brainstorming sessions, and oversaw budgets and finance for $1 million accounts • Developed and launched a non-profit organization as a market accelerator for client national product launch • Managed and provided… Show more Managed the operations of healthcare industry client accounts for this Marketing Communications Consulting/Advertising Agency. • Acted as primary client liaison, managed all projects, led strategic planning workshops, developed branding campaigns, conducted creative brainstorming sessions, and oversaw budgets and finance for $1 million accounts • Developed and launched a non-profit organization as a market accelerator for client national product launch • Managed and provided on-site conference support for 1000 physician attendees at international and national educational symposia Show less