Jordan Vollmer, M.A.

Content Creator & Strategist at ETS, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Buffalo, New York, United States, US

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Experience

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Content Creator & Strategist
      • Mar 2021 - Present

      Remote • Implement content strategies for three offices that align with brand objectives, follow the company marketing plan, and cater to both candidates and clients through all touchpoints. • Utilize design and copywriting skills to produce a diverse range of digital and print content using Adobe Creative Suite and Canva. • Oversee all company-wide social media platforms to maximize exposure and follower growth across various platforms, leveraging content calendars and visual storytelling to… Show more • Implement content strategies for three offices that align with brand objectives, follow the company marketing plan, and cater to both candidates and clients through all touchpoints. • Utilize design and copywriting skills to produce a diverse range of digital and print content using Adobe Creative Suite and Canva. • Oversee all company-wide social media platforms to maximize exposure and follower growth across various platforms, leveraging content calendars and visual storytelling to drive lead generation. • Execute paid and targeted social media campaigns through Facebook, Google Ads, LinkedIn, TikTok, YouTube, and Snapchat. • Analyze performance metrics, adjusting content strategies based on data insights and budgets. • Craft weekly Herefish email and text campaigns to target candidates and capture leads. • Develop comprehensive job descriptions for various manufacturing, administrative and professional roles to accurately define positions, updating as needed. • Monitor industry trends and conduct thorough research to generate relevant blogs, catering to both clients and candidates. • Assist with website live chat through Intercom platform to address inquiries and provide personalized experiences. Show less

    • Freelancer & Creative Consultant
      • Oct 2020 - Present

      • Manage a portfolio of clients to consistently deliver high-quality copywriting, graphic design, branding, and/or social media services that align with business needs and objectives. • Demonstrate exceptional time management skills to effectively balance multiple projects and deadlines at once. • Foster strong client relationships to ensure the end product exceeds expectations.

    • United States
    • Leasing Non-residential Real Estate
    • 100 - 200 Employee
    • Media Coordinator
      • Aug 2019 - Mar 2021

      Syracuse, New York Area • Executed marketing initiatives and implemented campaigns for 20+ enclosed mall properties and corporate company. • Developed a content strategy to produce well-researched, compelling website articles using Wordpress to align with retail industry trends, target audiences, and SREG brand. • Designed impactful digital and print collateral using Adobe Creative Suite for leasing, property management, and mall retailers to effectively capture brand essence and visual engagement. •… Show more • Executed marketing initiatives and implemented campaigns for 20+ enclosed mall properties and corporate company. • Developed a content strategy to produce well-researched, compelling website articles using Wordpress to align with retail industry trends, target audiences, and SREG brand. • Designed impactful digital and print collateral using Adobe Creative Suite for leasing, property management, and mall retailers to effectively capture brand essence and visual engagement. • Completed biweekly email newsletter campaign in Mailchimp, crafting click-worthy subject lines and monitoring metrics. • Managed organic and paid content across mall social media platforms to promote retail events and increase awareness. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Inbound Marketing Intern
      • Sep 2018 - Jul 2019

      Bradford, Pennsylvania Worked primarily with SEO & PPC team to develop ads & keywords in Google Adwords, adjust bids, and create monthly analytic reports. • Assisted in developing and implementing strategies to capture and nurture leads for various clients. • Tracked and analyzed monthly paid advertising data from Google Adwords and Facebook Advertising to present informative reports to clients and make data-driven recommendarions. • Conducted thorough keyword research to improve SEO throughout website… Show more Worked primarily with SEO & PPC team to develop ads & keywords in Google Adwords, adjust bids, and create monthly analytic reports. • Assisted in developing and implementing strategies to capture and nurture leads for various clients. • Tracked and analyzed monthly paid advertising data from Google Adwords and Facebook Advertising to present informative reports to clients and make data-driven recommendarions. • Conducted thorough keyword research to improve SEO throughout website copy, social media, Google Ads, and blog content. • Gained proficiency in Hubspot to schedule social media posts and execute email campaigns. Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Co President
      • Aug 2018 - May 2019

      St. Bonaventure University

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Seminar Leader & Head of Media Team
      • Oct 2016 - May 2019

      Freeport, Bahamas Led marketing presentations for two consecutive years during a service trip in the Bahamas. Over 70 locals from the area attended the seminar each time. • Held weekly meetings with group members in order to meet deadlines • Guided group members to perform their best • Assisted with presentation formatting and topics discussed • Designed Google website, breakout activities and informative videos to implement in presentation Also assisted in creating a presentation and… Show more Led marketing presentations for two consecutive years during a service trip in the Bahamas. Over 70 locals from the area attended the seminar each time. • Held weekly meetings with group members in order to meet deadlines • Guided group members to perform their best • Assisted with presentation formatting and topics discussed • Designed Google website, breakout activities and informative videos to implement in presentation Also assisted in creating a presentation and annual report for the Enactus Regional & National Competitions in 2018. Attended nationals in Kansas City, Missouri and made sure all media-related tasks were handled during the trip for fellow Enactus members presenting in the competition. Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Night Reporter, Sports Intern & Freelancer
      • Nov 2017 - Jan 2019

      Olean, New York Night Reporter: • Worked from the newsroom to complete tasks for the next day's newspaper. • Proofread flats (pages) for the next day's paper. • Created weather page, calendar listings. • Edited obituaries to follow proper grammar and AP style, and contacted funeral homes. • Visited police station, listened to scanner and called fire department to obtain information on local arrests, accidents and fires. Created police report page. • Uploaded articles on the Olean Times… Show more Night Reporter: • Worked from the newsroom to complete tasks for the next day's newspaper. • Proofread flats (pages) for the next day's paper. • Created weather page, calendar listings. • Edited obituaries to follow proper grammar and AP style, and contacted funeral homes. • Visited police station, listened to scanner and called fire department to obtain information on local arrests, accidents and fires. Created police report page. • Uploaded articles on the Olean Times Herald website. Sports Intern: • Answered phone calls from local coaches. • Wrote out scores and other stats from games. • Used stats to create a writeup for that specific game. Freelancer: • Covered events in the local area to create feature stories. • Conducted and set up interviews. • Wrote stories under specified word count and met deadlines. Show less

    • United States
    • Internet News
    • 1 - 100 Employee
    • Reporter
      • Sep 2017 - Aug 2018

      Olean, New York Served as a reporter for Tapinto Greater Olean as a part of my senior capstone. Covered the local towns of Hinsdale, Allegany, Olean and Cuba. Interviewed superintendents, government officials, and local community members to create press releases and feature stories for the site.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Bridge Street Intern
      • May 2017 - Aug 2017

      Syracuse, New York A summer intern on the daily live entertainment show "Bridge Street." • Managed content for social media and drafted website articles. • Edited video clips using Syndicaster. • Greeted guests attending the show.

Education

  • Saint Bonaventure University
    Master of Arts - MA, Integrated Marketing Communications
    2019 - 2020
  • Saint Bonaventure University
    Bachelor of Arts (B.A.), Journalism and Strategic Communication
    2015 - 2018
  • University of Oxford
    Frances E. Kelley Oxford Program
    2018 -

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