Marketing Executive

• Aug 2023 - Present

Account Manager

• May 2023 - Aug 2023

• Developed and managed campaign budgets, ensuring accurate financial forecasting, tracking expenses, and optimizing budget allocation for maximum ROI. • Negotiated contracts, pricing, and billing terms with clients, ensuring profitability and compliance with agency guidelines and industry standards. • Coordinated with creative, media, and production teams to ensure seamless campaign execution. Managed timelines and deliverables while providing quality control on creative work. • Developed and managed campaign budgets, ensuring accurate financial forecasting, tracking expenses, and optimizing budget allocation for maximum ROI. • Negotiated contracts, pricing, and billing terms with clients, ensuring profitability and compliance with agency guidelines and industry standards. • Coordinated with creative, media, and production teams to ensure seamless campaign execution. Managed timelines and deliverables while providing quality control on creative work.

Event Executive

• Aug 2022 - Sep 2022

Organized Eu Oy Chun's solo exhibition and opening night - A Journey of Shared Memories, showcasing her works from the past 10 years. Responsibilities:• Sourced and managed relationships with event vendors, negotiated contracts and oversaw deliverables to ensure the highest quality of products and services.• Developed event budgets, tracked expenses, and negotiated with vendors to maximize cost efficiencies while maintaining the desired event quality and impact.• Secured event sponsorships and partnerships with ASUS and ART:DIS to enhance event offerings, increase brand exposure, and drive revenue opportunities for the exhibition.• Supervised event setup, managed event operations, and troubleshot issues during the event to ensure a smooth and successful experience for attendees. Show less

Account Manager

• May 2022 - Jul 2022

Media Unboxxed is a full-service marketing agency specializing in branding, digital marketing, business development and events planning.Responsibilities:• Served as the main point of contact for assigned client accounts, building strong relationships, understanding their business objectives, and providing exceptional client service.• Coordinated with creative, media, and production teams to ensure seamless campaign execution, managing timelines, deliverables, and quality control.• Cultivated relationships with external partners, agencies, and vendors to ensure seamless collaboration and effective execution of marketing initiatives.• Monitored and analyzed marketing campaign performance metrics, generating reports and insights to evaluate effectiveness, identify areas for improvement, and make data-driven recommendations.• Conducted market research and analysis to identify target audiences, market trends, and competitive landscape. Provided insights to inform marketing strategies and campaign development. Show less

Marketing Coordinator

• Jul 2021 - Oct 2021

SAtheCollective is a performing arts company that seeks out like-minded artists to redefine the boundaries of creativity through interdisciplinary and intercultural practices. Responsibilities: • Created compelling and engaging content for marketing materials, including website copy, social media content, and promotional materials, ensuring alignment with brand messaging and positioning for their exhibitions. • Implemented marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising, to increase brand visibility of exhibitions and events. • Collaborated with internal teams and external vendors to coordinate marketing projects and initiatives, ensuring timely execution of the exhibition set-up and design. Show less

Creative Intern

• Jun 2017 - Oct 2017

Goodfellas is a marketing and advertising agency that works with brands and corporations such as Marigold, IMDA, SUTD, and Workforce Singapore. Grade: A Responsibilities: • Collaborated with cross-functional teams to brainstorm and develop creative ideas that align with project objectives and brand guidelines. • Created visually appealing designs for marketing materials, including advertisements, brochures, social media graphics, website banners, and other promotional materials. • Ensured consistency in visual and written content by adhering to brand guidelines and maintaining the brand's identity throughout all communication materials. Show less