Director, Marketing and Communications

• Aug 2017 - Present

Main Responsibilities: -Lead the writing, preparation, and editing of association publications and collateral, including, a biweekly newsletter, news releases, annual reports, flyers,, and more on a limited budget.-Produce a National Podcast, available on all relevant streaming platforms. -Support volunteer leaders across Canada with customized marketing / communications plans, social media / website training, and assisting on content marketing / development efforts.-Develop and execute association’s digital marketing strategies. -Measure, track, and report performance for digital campaigns on a variety of platforms (Facebook, Twitter, LinkedIn, Google Adwords), identifying trends and insights to further optimize performance.-Execute PR efforts on advocacy initiatives, such as building demand for Certified Management Consultants and supporting the association’s response to federal government’s tax changes and mobilizing members to contact their local MPs to have their voices heard.-Develop new landing pages, optimize website user experience through A/B tests, resulting in new call-to-action buttons and page banners / images, improved font selection and headings. Add backend coding to raise SEO rankings on web pages and improve mobile experience. -Create video tutorials to ensure members can take advantage of exclusive content / site features.-Manage vendor / affinity partner relationships to ensure projects are delivered on time and on budget.-End-to-end management of association’s e-mail marketing campaigns. Show less

Manager, Marketing and Communications

• Nov 2015 - Aug 2017

-Developed marketing / communications plans for Board of Directors.-Managed promotional efforts of international conference week (with attendees from 20+ countries, close to 30 speakers, and 7 associated events), including social media strategy, marketing collateral, and developing several marketing partnerships to boost attendance.-Increased web traffic (unique visitors) by close to 200% by ramping up content production and optimizing website user experience.-Audited and managed social media properties and email promotions.-Significantly increased Twitter engagement with an effective use of original, curated, and promotional content posts.-Secured external communications opportunities for CEO. Show less

Manager, Councils

• May 2012 - Nov 2015

-Managed day-to-day activities of 100+ volunteers at a time on seven senior-level working groups -Facilitated the production of content aimed at educating marketers; organizing roundtable events, editing papers / blogs, creating PowerPoint / SlideShare decks, recording and editing audio podcasts, and videos on a limited budget-Supported the marketing efforts of new content, including via social media and developing new strategic partnerships-Facilitated the annual strategic planning process for each team, including brainstorming sessions on top industry issues, forming subgroups, and setting project deadlines for initiatives Show less

Council Coordinator

• May 2010 - May 2012

Editorial Assistant/Chase Producer

• Jul 2009 - May 2010

-Worked as both a Chase Producer with Canada AM and as an Editorial Assistant with CTV’s national evening news broadcast. -Produced segments for both programs, which included interviewing newsmakers, booking guests, and packaging stories for international correspondents under the pressure of tight deadlines. -Assisted with coverage of major news events, including the 2010 Vancouver Winter Olympics and the earthquake relief efforts in Haiti. -Worked as both a Chase Producer with Canada AM and as an Editorial Assistant with CTV’s national evening news broadcast. -Produced segments for both programs, which included interviewing newsmakers, booking guests, and packaging stories for international correspondents under the pressure of tight deadlines. -Assisted with coverage of major news events, including the 2010 Vancouver Winter Olympics and the earthquake relief efforts in Haiti.

Contributing Editor

• Sep 2006 - Sep 2009

Academix magazine provided in-depth career information for five major educational systems worldwide: The US, the UK, Canada, France and Australia. As Contributing Editor, I wrote in-depth articles on the Canadian and American education systems, helping the publication win the prestigious Best of Asia award for content. Academix magazine provided in-depth career information for five major educational systems worldwide: The US, the UK, Canada, France and Australia. As Contributing Editor, I wrote in-depth articles on the Canadian and American education systems, helping the publication win the prestigious Best of Asia award for content.

News and Current Affairs - Fall Internship

• Oct 2008 - Dec 2008