Senior Digital Email Technical Specialist

• Dec 2022 - Present

Digital Marketing Specialist

• Apr 2021 - Dec 2022

Develop email marketing strategies to support our clients’ key business priorities and campaigns. Ensure accuracy, quality, and brand consistency in email communication. Forecast email revenue and traffic, analyze email performance across KPIs, maintain and regularly communicate dashboard results. Manage relationships with email service providers (ESP) and related services. Deliver monthly reports with insights and recommendations on email campaign performance.

Community Development Manager

• Apr 2018 - Dec 2020

Manages and cultivates Making Strides Against Breast Cancer walk in Southwest Missouri, Real Men Wear Pink, Relay For Life of Taney and Stone Counties and Relay For Life of Republic. Achievements: Created a new fundraiser that generated over $50,000 in new revenue during a pandemic. Utilized contacts and musicians to showcase artists on social media while raising money. Doubled previous fundraising record for Real Men Wear Pink in first year. Strong networking, secured an Olympic Gold Medalist to be spokesperson for Making Strides. Managed and grew the largest walk and charity event in Southwest Missouri. Helped create the most diverse Making Strides event since it's creation in 2010 through networking in Southwest Missouri. Show less

Promotions Director

• Aug 2015 - Mar 2018

Work with KTTS and KSGF Program Directors and staff to ensure station online and on-air promotions are being correctly executed to client and station standards. Make sure the information being delivered in liners, promos, etc. is accurate. Update station web site with current promotions and contests. Manage social media platforms. Organize station promotions for KTTS and KSGF. Create added value promotions for sales and station promotions with Program Directors. Gather and organize prizes for both stations and take care of KTTS/KSGF Winners. Work with account managers to get prizes and make sure prizes are in house before contest starts. Maintain calendars of on-air promotions. Coordinate between station departments on promotions and activities. Check remote and promotions requests from sales for completeness of information and follow up with salespeople if information is incomplete. Create and present promotions as part of annual sales proposals to advertisers when needed. Responsible for the set up and execution of annual station events. Craft contest rules and ensure contests are legal and are conducted in accordance with FCC regulations. Show less

Traffic Coordinator

• Jun 2014 - Aug 2015

Create daily commercial logs for three different markets, Springfield, Missouri, Knoxville, Tennessee and Tucson, Arizona, which encompasses thirteen different radio stations. Assist regional traffic manager, who oversees eight markets for E.W. Scripps Company. Cover traffic manager’s and office manager’s duties and responsibilities when they are on vacation or on a market visit. Help train team members in the traffic department. Manage commercial inventory. Reformat commercial logs due to holidays, new programs and other various reasons. Process and review orders submitted by sales department. Assist with national accounts, such as input orders into Wide Orbit Traffic, create production orders on V-Creative, contact the account if any issues arise and ensure the commercials run properly. Retrieve spots and load them to the V-Creative production order. Create digital streaming campaigns and instruct streaming commercials through AndoMedia. Fill out weekly affidavits for barter sites such as Westwood One, Dial Global, Cumulus Media, Premiere Affidavits, AdLarge and Sheet Happens. Download and send post commercial logs for clients to ensure the correct amount of spots ran in the right day-part. Show less

On Air Talent

• Feb 2011 - Jan 2015

Work live on-air shifts. Ensure the music, commercials and live remotes run as scheduled, research for show prep to entertain listeners during shift, interact with the listeners and play them back over air waves, live contesting, broadcast PSA’s and station events, assist the news department by routing calls and information during severe weather, breaking news and traffic reports. Produce live shows with clients on KSGF-AM/FM including the Morning Show with Nick Reed. Producing shows consists of board operating, running commercials in-between live breaks, screening phone calls, recording promos for the show and creating and editing podcasts, then upload onto the website. Help with promotions during concerts, station events and community events. Load equipment, set up tents, assist with meet and greets with artists as well as listeners. Also, setting up banners, giveaways, interact with listeners on location, calling winners and uploading promotion photos onto the KTTS website. Help promotion manager develop promotional events for contests, concerts and other station events. Assist with production by producing, voicing, editing, adding sound effects and music, recording clients, saving and emailing commercials, dubbing in commercials and barter, downloading spots from DGS, Extreme Reach, weekly production order filing and assisting as the production assistant during production manager vacations. Show less