Experience

Stop Go Networks ®

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Business Development Manager

  • Feb 2020 - Present

  Stop/Go/Networks is an online lead generation company that specializes in online Payday, Installment and Personal Loans in both the USA & UK. We have in-house industry experts in online lending with a combined 30+ years' experience. We can work with you to optimize your campaigns and ensure your cost per loan, bad debt, and conversion targets are met. With our lending experience, and high-quality real time leads we are confident we will make the perfect partner to help grow your portfolio. We are proud members of the OLA, and use sophisticated affiliate and fraud tracking to ensure you get the quality leads you need. Looking to monetize decline traffic? We can easily integrate with your system and provide industry leading earnings per app to help recoup some of your marketing costs. Show less



Cross Canada Financial (E-Care Contact Centers)

• Financial Services
• 1 - 100 Employee

• Sr. Business Development & Marketing Manager

  • Feb 2004 - Dec 2019

  CCFI is a web marketing and technology agency specializing in the online consumer credit industry. As Business Development Manager; responsible for: • The formulation and execution of a comprehensive marketing strategy. • Leading the development and implementation of the strategies that maximize customer acquisition and profitability. • Accurate pricing, positioning, cost management and providing market feedback to our developers. Key Responsibilities: • Manage the day-to-day activities associated with all marketing efforts for the brand, including project management, creative development, cross-functional implementation, campaign tracking and reporting • Direct ownership of all projects and initiatives that require execution from a brand-specific perspective • Identify key market segments, new prospects and sources. Develop plans and select the best approach to generate and increase revenue with new leads. • Plan and execute integrated brand marketing campaign plans, including segmentation, vehicle and media mix recommendation and execution, timing and forecast of results. • Manage budgets and financial reporting related to customer acquisition. • Develop and execute creative initiatives in support of the lending product Show less



Blizzard Interactive

• Technology, Information and Internet
• 1 - 100 Employee

• Sr. Business Development Manager

  • 2004 - 2016

• Contact Center Manager

  • Mar 2007 - Mar 2010

  CCFI provides operational support - including customer service, loan review, and payment facilitation - to numerous Payday lending brands throughout Canada and the United States.Responsible for:• setting and meeting performance targets for speed, efficiency, sales and quality;• managing the daily running of the call centre;• liaising with supervisors, department leaders, support departments and third parties to gather information and resolve issues;• maintaining up-to-date knowledge of industry developments and involvement in networks;• monitoring random calls to improve quality, minimise errors and track operative performance;• coordinating staff recruitment by liaising with HR staff;• reviewing the performance of staff, identifying training needs and planning training sessions;• statistical analysis and preparing reports;• coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes Show less