Jordan Liew
Senior Executive, Performance Marketing at Uni Enrol- Claim this Profile
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Malay -
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Chinese -
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Bio
Credentials
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Bachelor Degree of Arts in Business Management specialized jin E-Business
Asia Pacific University of Technology and Innovation (APU / APIIT) -
Google Analytic for Beginners
Google Analytic Academy
Experience
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Uni Enrol
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Malaysia
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Higher Education
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1 - 100 Employee
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Senior Executive, Performance Marketing
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Feb 2022 - Present
Formulate plans and budgets for performance marketing.- Plan, setup and optimize digital advertising channels for various initiatives.- Own all performance targets and budgets based on objectives set- Exploring dynamic and innovative marketing ideas and test the boundaries of new and novel approaches.- Monitor and optimize channels and campaigns to achieve business objectives around quality and scale.- Evaluate and manage relevant external parties not limited to agencies, consultants, key-opinion-leaders, and social media influencers.- Analyze data to find key insights for improvement and report on key metrics, learnings and marketing campaigns- Guide, nurture and groom team members to optimize their performances- Work effectively with other departments where necessary to produce the best outcomes including in-house creative and designers.
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Scholastic Asia
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Malaysia
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Executive, Regional Digital Marketing
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Nov 2018 - Jan 2022
Regional (Asia)-Taking care of Asia markets such as SG, TW, KR, TH, PH, MY, CN-Managing daily social media content align with the company, product brand (engaging with agency)-Assisting in artwork designing for digital creatives-Maintaining and working out different tier campaign on the website, different social platforms that cater to each market-Able to work under a highly dynamic environment, adjust and to replan the strategy based on the latest information.-Supporting and fulfill the needs of bookstore customers such as POPULAR, MPH, Kinokuniya and others (promoting our products within their channels)Related e-commerce project assisting for the local market - Malaysia & Singapore-Assisting setup up Scholastic first-ever Official Store on Shopee-Setup digital ads to drive traffic to e-storeOn side:Junior Designing Skill (Adobe Photoshop, Illustrator)
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Elianto Make Up
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Personal Care Product Manufacturing
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1 - 100 Employee
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Senior Digital Marketing Executive
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Jun 2018 - Nov 2018
-Come out with a Digital Marketing Campaign for Online & Offline conversion, collaboration with merchandising & product development team -Capturing the market phenomena in terms of pricing, branding, product quality, business strategy-Improve sales through various channel-Online: Managing and arranging E-Commerce fulfillment with merchandise, warehouse.-Offline: Engaging with shopping mall management to advertise on their mobile app and internal digital marketing exposure.Digital MarketingFacebook x GoogleHandling different layer marketing advertisement: 1st Layer, 2nd Layer & 3rd LayerFacebook Pixel x Google Analytics x Google Tag ManagerE-CommerceMaintain operation with warehouse and merchandising team to ensure smooth operation
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Manager
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Sep 2017 - Nov 2018
RESPONSIBILITIES-Dealing with suppliers for event purposes-Providing resell platform for customers (engage with stock owner - supplier for customer timely)-Sourcing for new suppliers, event service providers due to geographical area-Managing staffs, assigning timely job tasks for various event purpose-Responsible for reporting daily routine, event workflow, suppliers stock (account) and customer feedback to upper management-Managing online ecommerce platformsEXPERIENCE GAINED-Understanding the current luxury fashion and sport industry and market-Knowing the aspect of Facebook marketing, also advertising from 3rd party page owner (fb page, blog, web)-Looking for external sources of providers
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E-Commerce Officer
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Jul 2016 - Feb 2018
-Explore marketing campaign from time-to-time-Maintaining monthly account operation-Responsible for retail and online sales target-Dealing with suppliers by observe the current trend-Finding external product source and service to cross sell for business-Improve relationship with dealers and customers.-Report to Director for the daily activirty-Lead team to the correct path and motivate them-Always equipped myself with the latest knowledge and the happening in our country and the world
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CITY CHAIN
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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E-Commerce Officer
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Feb 2016 - Jun 2016
-Setup E-Commerce Store on various platform, LAZADA & ZALORA (Southeast Asia leading platform).-Keep updated with inventory level, pricing and storefront product photo (watches).-Responsible for dealing with LAZADA & ZALORA account manager all the way to achieve sales target.-Participating in the platform campaigns which boost up the sales during campaign season strategically by allocating the stock according to each platform criteria.-Understanding the current market and equipped with marketing skill for e-commerce side.-Ensure product quality when coming into the online shop and before delivering to customer.-Reporting the overall sales report, specific campaign performance report and the traffic that coming into store (by each brand - multibrand company)-Report the e-commerce progression to Hong Kong and Singapore team.
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Skechers Malaysia Sdn Bhd
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Wholesale Footwear
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1 - 100 Employee
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E-Commerce Executive
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Oct 2015 - Jan 2016
- Assist to set up E-Commerce Shop(s).- Update online shopping website in related to pricing / photo / balance quantity.- Capture and knock of bills, create invoices of customers & suppliers.- Maintain proper record of stocks.- Monitor the daily operations of the on-line shop to achieve sales target and ensure smooth running of order capture, delivery and billing.- Coordinate the delivery schedules for the courier service.- Involves working closely with internal teams such as Inventory Control and Marketing/PR in Fast Retailing's international offices.
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Management Assistant, Merchandising Manager
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Jan 2014 - Mar 2015
I am an enthusiasm, motivated and adaptable E-Business graduate seeking a position which will utilize the professional and technical skills developed through past experiences and the course studied in my university life. I am willing to learn and develop myself from time-to-time; guidance from your company could develop me into a better employee, and as a person.Previously, working in previous company, business partner (Dokobin.com) is my interest to get involved as part of my career. It is the own online merchandising site, both efforts to make an online stores that sell almost all kind of stuffs using Shopify platform. I’m responsible for evaluate and make analysis, by comparing the e-business elements that the site require to establish as an effective web stores site (marketing tools – search engine SEO, third party application, the plug-ins needed, and the e-supply chain management flow, involving suppliers from oversea and so on). Both of us discussing time-to-time about the cost to implement the system, the maintenance fees, licensing and contracts. Due to the limited capital, experiences that my partner and I had, eventually I leave the company, decided to go for outside corporate world to gain more experience about the management knowledge and experience. Meanwhile, P & A Shop Sdn. Bhd. is my parent’s company that sell super bike accessories and sport apparels. Currently working at there.
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Education
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2010 - 2015
Asia Pacific University of Technology and Innovation (APU / APIIT)
Bachelor’s Degree, E-Business, E-Commerce
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