Experience

LevyX

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director

  • Aug 2020 - Present

  London, England, United Kingdom



Vinterior

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Specialist

  • Aug 2018 - Aug 2020

  London, Greater London, United Kingdom Key responsibilities * Leading paid media strategy and execution in order to increase the number of new customers acquired whilst decreasing overall customer acquisition cost * Scaling existing paid media platforms (Facebook, Instagram & Google Search) whilst introducing new channels (Pinterest & YouTube) in order to provide efficient scale * Collaborating with partners such as Facebook, Google & Pinterest to keep on top of best practices whilst ensuring maximum… Show more Key responsibilities * Leading paid media strategy and execution in order to increase the number of new customers acquired whilst decreasing overall customer acquisition cost * Scaling existing paid media platforms (Facebook, Instagram & Google Search) whilst introducing new channels (Pinterest & YouTube) in order to provide efficient scale * Collaborating with partners such as Facebook, Google & Pinterest to keep on top of best practices whilst ensuring maximum ROI * Introducing lead gen campaigns in order to grow the B2B strategy Show less



mSix&Partners

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Senior Account Executive

  • Nov 2017 - Aug 2018

  London, United Kingdom Accounts: TalkTalk, Toyota, Lexus, Bridgestone Key responsibilities * Leading weekly performance meetings, Quarterly Board Reviews & focusing on building trust with clients * Training and planning graduate development across PPC, Paid Social and client services * Collaborating with partners such as Google, Facebook and Acxiom to ensure we are always informed of key features and new betas * Managing acquisition and retention campaigns across Google, Bing… Show more Accounts: TalkTalk, Toyota, Lexus, Bridgestone Key responsibilities * Leading weekly performance meetings, Quarterly Board Reviews & focusing on building trust with clients * Training and planning graduate development across PPC, Paid Social and client services * Collaborating with partners such as Google, Facebook and Acxiom to ensure we are always informed of key features and new betas * Managing acquisition and retention campaigns across Google, Bing, Facebook, Instagram, LinkedIn, Snapchat and Twitter for B2B and B2C * Maximising opportunities in Ad Tech Platforms such as DoubleClick Search, Smartly.io and Kenshoo to enhance performance * Trafficking campaigns to measure performance on Paid Social and display inside DoubleClick Campaign Manager Key achievement/projects * TalkTalk - Launching a Data-Driven Attribution Model on TalkTalk which is used to automate all bidding across Paid Search Generic activity. Results: Sales increased by 5% and CPA decreased by 7.5%. * TalkTalk - Setting up cross-channel audiences to reengage all visitors through Affiliate partners, Paid Social and Display activity. Results: 30% increase in Clickthrough Rate and a 42% increase in Conversion Rate. * Toyota - Launched a Last click model across Toyota for all car model related activity which allowed more granular bidding optimisations across multiple products & listings. Results: Achieving a 11% decrease in CPA, a 11% increase in Clickthrough Rate. * Toyota - With a limited budget and the goal of increasing awareness amongst 17-34 year olds, a combination of Snapchat, Facebook and Instagram were utilised to drive both reach and video views. Results: Extremely low cost per impressions (£2.95) and cost per video views (£0.03) across all activity. Securing a £100k upweight to expand this activity further.

• Account Executive

  • Sep 2016 - Oct 2017

  London, United Kingdom