Experience

KlientBoost

• United States
• Marketing Services
• 100 - 200 Employee

• Senior Conversion Rate Optimization (CRO) Strategist

  • Aug 2023 - Present

• Conversion Rate Optimization (CRO) Strategist

  • Dec 2021 - Aug 2023

  • Spearheaded a web and mobile launch for a wireless communication company by testing an interchangeable logo, resulting in a 16% increase in user engagement.• Led redesign of user flow and structure for event ticketing software that enabled users to achieve their goals, while achieving the business objective of 23% increase in new user signups in the first year.• Collaborated with Product Management, Engineering, and users to launch in-platform test strategy and framework for a vehicle fleet company, which resulted in a 41% increase in engagement rate and a 24% increase in revenue month-over-month (MoM).• Conducted user research with heat-map data for SaaS investment property company resulting in a 27% increase in click-through rate (CTR) and 38% increase in user sign-up MoM.• Developed 3-month roadmap with wireframes, prototypes, and mockups to enhance the sign-up process for geographic locations, resulting in improved retention and sign-to-purchase rate, generating $450K Monthly Recurring Revenue (MRR) in Q1• Presented research and insights, utilizing user journeys, personas, and jobs to be done, to product managers, developers, marketing teams, and key stakeholders.• Designed, reviewed, and tested interfaces for developer experiences using user research, data analysis, journey mapping, agile design iteration, rapid prototyping, and usability testing.• Developed wireframe prototypes that effectively demonstrated features, while also considering usability requirements.• Led cross-functional meetings with Product and Engineering teams to establish a shared understanding of testing roadmap and outcomes that meet user and business needs. Show less

• Conversion Rate Optimization (CRO) Designer

  • Oct 2020 - Dec 2021

  • Developed lifestyle static ad library for Consumer Product Good (CPG) e-Commerce brand that resulted in a 78% increase in click-through rate and a 24% increase in pre-orders.• Designed Demand Generation static ad library for SaaS company that received 0 feedback and achieved a 300% increase in Return On Ad Spend (ROAS).• Designed Demand Generation static ad libraries for new product features and pages across platforms• Collaborated with cross-functional stakeholders to oversee various projects, including driving marketing operations and managing over 200 monthly tasks, such as design briefs and A/B tests, to ensure successful project execution.• Collaborated with product teams to define and design user-centered experiences, interactions, and interface through user flows.• Partnered with web developers and production artists to ensure that Figma design briefs for landing pages and Google Optimize are launched.• Collaborated with Product Management and Engineering teams to discover problems and solutions, while also suggesting improvements to design and performance. Show less



Three Omens

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Graphic Designer

  • Jun 2020 - Oct 2020

  • Delivered creative assets to clients with zero unapproved delays, ensuring on-time completion of project deadlines. • Created web graphics for social platforms, partner campaigns, and websites, to drive engagement and conversions for brands. • Ensured website graphics and content remained fresh and up-to-date by managing regular website updates. • Contributed to user story definition, shaping web and mobile products and applications. • Delivered creative assets to clients with zero unapproved delays, ensuring on-time completion of project deadlines. • Created web graphics for social platforms, partner campaigns, and websites, to drive engagement and conversions for brands. • Ensured website graphics and content remained fresh and up-to-date by managing regular website updates. • Contributed to user story definition, shaping web and mobile products and applications.



ParkerWhite Brand Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Design Intern

  • Feb 2020 - Jun 2020

  • Designed marketing concepts and static ads for Healthcare SaaS clients, including the development of a comprehensive style and brand guide, and ensured the brand vision was effectively communicated across departments. • Collaborated with the CEO to ensure timely delivery of assets that aligned with new brand guidelines, assisting with successful rebranding efforts. • Coordinated with Account Managers to facilitate the timely delivery of client-supplied brand assets. • Facilitated research on product technologies, personas, sitemaps, journey maps to help improve user retention. Show less



Associated Students, San Diego State University

• United States
• Higher Education
• 100 - 200 Employee

• Assistant Graphic Designer

  • Oct 2019 - Jun 2020

  · Designed brochures, flyers, posters, banners, and digital ads to raise awareness and drive engagement among students, alumni, and the wider community. · Designed print advertisements for created posters and event graphics. · Designed print advertisements for Student Activities. · Designed brochures, flyers, posters, banners, and digital ads to raise awareness and drive engagement among students, alumni, and the wider community. · Designed print advertisements for created posters and event graphics. · Designed print advertisements for Student Activities.



AIGA San Diego State University

• United States
• Graphic Design
• 1 - 100 Employee

• AIGA SDSU President

  • Jul 2019 - Jun 2020

  · Helped promote leadership and participation · Organized regular meetings · Helped organize group functions and assign committees · Assisted Vice President in the education of new members · Helped Treasurer with the organization of fundraising · Maintained organization at meetings · Helped promote leadership and participation · Organized regular meetings · Helped organize group functions and assign committees · Assisted Vice President in the education of new members · Helped Treasurer with the organization of fundraising · Maintained organization at meetings


Buchanan Brand + Design
• United States
• Graphic Design
• 1 - 100 Employee
• Intern

  • Oct 2019 - Dec 2019

San Diego State University
• United States
• Higher Education
• 700 & Above Employee
• Art Administrator

  • Sep 2017 - Oct 2019