Experience

Rangelands NRM WA

• Australia
• Environmental Services
• 1 - 100 Employee

• Brand Communications Manager

  • May 2023 - Present



Self-employed

• Perth, Western Australia, Australia

• Freelance Marketing Consultant

  • Apr 2020 - Present

  Strategic marketing consultancy offering business marketing analysis, planning and strategy. Copy writing, graphic design, digital and social media strategy and management, event and activation management, lead generation activity. Strategic marketing consultancy offering business marketing analysis, planning and strategy. Copy writing, graphic design, digital and social media strategy and management, event and activation management, lead generation activity.



Lendi Group

• Australia
• Financial Services
• 200 - 300 Employee

• Regional Marketing Manager (WA, SA, NT, Vic & Tas)

  • Sep 2022 - Mar 2023

  • Undertook accountability for the regional marketing function of the Group; developing strategic marketing campaigns that aligned with corporate and regional objectives.• Developed engaging and creative audience communication collateral, tailoring to regional socioeconomics and building the marketing function to meet specific requirements.• Acted as the centralised point of contact for state operations, marketing, sales, broker and leadership teams; providing expertise on marketing platforms, tools and assets. Delivered self-sourcing increases by 11% (WA) and 15% (SA/NT).• Supported 92 WA, SA, NT and Vic/Tas state team stores, developing a robust understanding of regional and head office requirements to deliver growth.• Implemented a training program to upskill the broker network, enhancing marketing capabilities to generate significant revenue. Show less

• State Marketing Consultant

  • Jan 2022 - Nov 2022



Cannington Mazda "The Home of Parkie"

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • May 2021 - Dec 2021

  • Onboarded to provide marketing oversight and event leadership for the largest Mazda dealership in WA, aligning national and state activity and guidelines • Enhanced relationships with customers, colleagues and business partners, soliciting support and buy-in for multi-faceted and multi-platform media plans. • Managed end-to-end campaign development, working with media agencies, external suppliers and consultants to develop cohesive content. • Onboarded to provide marketing oversight and event leadership for the largest Mazda dealership in WA, aligning national and state activity and guidelines • Enhanced relationships with customers, colleagues and business partners, soliciting support and buy-in for multi-faceted and multi-platform media plans. • Managed end-to-end campaign development, working with media agencies, external suppliers and consultants to develop cohesive content.



Skill Hire

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - May 2021

  • Worked in a cross-functional role to provide marketing expertise to government services across employment support, disability service apprenticeships and recruitment/training development. • Led the significant rebranding project to align sub-brands with the parent; developing awareness, strategic vision and tone of voice aligned with a new strategic business direction. • Owned the unification and development of the function, undertaking accountability for the look, feel and vision of brand content and positioning across social media, digital and traditional mediums. Show less



Barbagallo Motor Group

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Group Marketing Manager

  • Aug 2017 - Apr 2020

  • Managed the marketing activities for 12 significant brands encompassing Fiat, Abarth, Alfa Romeo, Infiniti, Volvo, Jaguar Land Rover, Maserati, Aston Martin, Lamborghini, Ferrari and Rolls Royce. • Developed a social media strategy across 30 Facebook and Instagram pages, generating brand and product awareness aligned to bespoke launch deadlines. • Executed a range of events, including professional exhibitions, rural field days, 4WD, boat and high-end automotive shows and displays. Additionally, managing high-end launch events, black tie dinners, networking and fundraising for 100+ selected invitees. • Led targeted marketing activities for Jaguar Land Rover, increasing enquiries by 86%. • Drove strong marketing presence within WA, increasing tangible exposure to brands to increase visibility and enquires by >250% in 2 years. Show less



Regent Motors Group

• Australia
• Retail Motor Vehicles
• 1 - 100 Employee

• Marketing and Customer Experience Manager

  • Dec 2015 - Jul 2017



Toyota WA

• Australia
• Wholesale
• 1 - 100 Employee

• Regional Marketing Manager WA (Maternity Cover)

  • Nov 2014 - Dec 2015

  • Implemented and managed the strategic marketing plan development across WA. • Support major national campaign implementation across WA. • Major product launches (Camry, Corolla, Hilux and Fortuner); this included managing launch events, activations, training, media activity and major launch campaigns. • Responsible for implementation of state marketing activity for Toyota, including media, sponsorships, advertising, brand standards, activations, launches and training; as well as overseeing all activity run by the dealership network. • Managed the key major sponsorships that included partnerships with media, not for profits, high profile personalities and sporting clubs/associations. • Monitored business performance to ensure that the KPI’s, targets, standards are met/exceeded by Dealerships through WA; including overseeing all marketing activity and the Customer Experience program. Show less



Automotive Holdings Group (AHG)

• Australia
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing Manager

  • Dec 2010 - Nov 2014