Experience

HEALTHLINK DIAGNOSTIC LABORATORIES, INC.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President Sales/Operations

  • Jun 2019 - Present

  Business Development and Relationship Building: Drive the growth and expansion of Healthlink Diagnostic Laboratories by identifying new business opportunities within the healthcare industry, specifically targeting skilled nursing facilities. Develop and execute a comprehensive sales and marketing strategy to effectively promote laboratory services, enhance brand visibility, and secure new contracts. Cultivate and nurture strong relationships with key decision-makers, stakeholders, and industry influencers to build a robust network of strategic partnerships. Conduct market research and analysis to identify emerging trends, competitive landscape, and potential areas for service expansion. Lead negotiations, contract development, and execution processes to establish mutually beneficial agreements with clients, ensuring long-term partnerships and revenue growth. Skilled Nursing Facility Service Operations: Oversee and direct all aspects of service operations for skilled nursing facilities, ensuring the highest level of quality, efficiency, and customer satisfaction. Develop and implement operational strategies and initiatives to streamline processes, reduce costs, and enhance service delivery, resulting in improved operational performance and increased profitability. Collaborate closely with cross-functional teams to optimize resource allocation, inventory management, and logistics, ensuring seamless operations and timely delivery of services. Proactively identify operational challenges, implement effective solutions, and maintain a strong focus on continuous improvement to meet and exceed client expectations. Show less



Apex Clinical Laboratories

• Florida

• Owner, CEO

  • 2011 - Jun 2019

  I founded, built, and directed this highly successful clinical diagnostics company dedicated to providing innovative products and services to nursing homes, assisted living facilities, and clinics in the Central and North Florida region. This involved intensive oversight of company operations, planning efficient fiscal policies, and the development of aggressive marketing and sales growth strategies focused on maximizing market share in each territory. Apex was successfully acquired by Healthlink Diagnostic Laboratories in June of 2019. Show less



Haven Hospice

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Regional Administrator

  • 2011 - 2014

  At Haven, I directed all aspects of financial planning, community outreach, and marketing, and regional operations for a company focused on providing hospice solutions to patients, families, and healthcare providers in Volusia and Flagler County. I also played a key role in identifying and capitalizing on new business growth opportunities as well as developing new service marketing strategies in collaboration with other teams. My key accomplishments in this role include: • Implementing a variety of new innovations to the service marketing process that boosted the overall Census by 184%. • Being commended for driving improvements to company operations that resulted in the opening of two new business offices and the launch of the Flagler County Community Advisory Board. • Identifying a number of process improvements that secured 100% ongoing compliance with CMS and DOEA regulations. Show less



Deltona Health Care

• Deltona, Florida

• Nursing Home Administrator

  • 2008 - 2011

  In this role I managed a team of more than 150 service and administrative specialists at a 120 bed facility with a sharp focus on maximizing operational efficiency, quality of care, and business growth. This involved the development of new service sales and marketing strategies, setting of team performance goals, oversight of the regulatory reporting and compliance process, and extensive collaboration with residents, families, and staff members to ensure that all immediate and long-term patient needs are met. My biggest accomplishments in this role include: • Being officially recognized for growing the customer base to exceed all Total, Medicare, and Managed Care goals. • Maintaining a 4-star CMS rating by improving the management process for annual surveys, staffing, and quality indicators. • Implementing new training and coaching initiatives that maximized staff operational knowledge, accountability, and interaction with residents and families. • Driving new leadership strategies that improved staff cohesiveness and increased overall customer satisfaction with clinical services. Show less



Mesa Manor Health & Rehab

• Nursing Home Administrator

  • 2006 - 2008

  At Mesa Manor, I oversaw daily operations for a leading area nursing home while managing a top-tier team of more than 100 employees and handling a variety of essential business activities such as regulatory compliance, reporting, creation of team performance plans, and development of departmental growth and efficiency strategies. I also played a major part in building stronger company relationships with residents, families, and external agencies. My biggest accomplishments in this role include: • Driving a number of new team management, service, and performance strategies that significantly increased resident satisfaction and care survey results. • Implementing new performance-based incentives that maximized employee retention and satisfaction. • Being commended for increasing team accountability and strengthening relationships between staff, residents, and families. Show less



Doctors Lake Healthcare / Avalon Healthcare

• Orange Park, Florida

• Nursing Home Administrator / Assistant Administrator

  • 2004 - 2006

  Here I served in a key leadership role with a heavy focus on the sale and marketing of services for a 120-bed facility. This involved managing a team of more than 125 employees, implementing new service strategies to ensure exceptional resident care, and driving policies that ensured ongoing compliance with all company policies and federal regulations. My biggest accomplishments in this role include: • Spearheading innovative sales strategies that helped increase the customer base by 25% in less than 10 months. • Pioneering regulatory processes that substantially improved company compliance with all state and federal regulations. • Executing a Physician Marketing Program that boosted the Medicare customer base by 25%. Show less