Experience

ERB

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director, Digital Strategy and Marketing Communications

  • Apr 2023 - Present

  • Build workflows and editorial processes for content across channels, including the blog, social media, website, and email • Manage a full-time graphic designer, a freelance writer, and a marketing intern, and serve as a writer, editor, and content strategist • Created and now manage the company's MarCom calendar, communicating with internal stakeholders (product marketing, sales, leadership) to maintain a consistent publication schedule • Develop brand messaging, value proposition, tone/voice, etc. for a company with a rich history dating back more than 95 years • Create marketing communications strategies for campaigns tied to product and solution launches Show less



Various Publications and Websites

• Remote

• Freelance Writer

  • Jan 2013 - Jun 2023

  • Have contributed to various publications/websites including Fortune Magazine, U.S. News & World Report, USA TODAY, The Content Strategist blog (by Contently), Mental Floss, and Ripleys.com • Have contributed to various publications/websites including Fortune Magazine, U.S. News & World Report, USA TODAY, The Content Strategist blog (by Contently), Mental Floss, and Ripleys.com



Emeritus

• Singapore
• Higher Education
• 700 & Above Employee

• Enterprise Content Marketing Manager

  • Aug 2021 - Apr 2023

  • Developed a B2B content strategy across digital channels from the ground up as part of the Enterprise Marketing team (U.S., Canada, and Europe), with a focus on the future of work, skills transformation, and learning and development within organizations • Built and executed content strategies as part of ongoing marketing campaigns and launches based on business needs and audience research • Wrote, edited, and managed content including blog posts, emails, case studies, landing pages, infographics, social media posts, paid social ads, guides, press releases, etc. for a B2B audience • Built and maintained an editorial calendar and established B2B content workflows and processes across a global organization, including best practices documents and style guides • Served as the B2B editor for the Emeritus blog, which included brainstorming topics, managing freelancers, reviewing content for accuracy and grammar, collaborating with a designer, etc. • Executed and supported content efforts for Enterprise digital events and webinars • Conducted SEO keyword research for the blog and landing pages to generate traffic, achieving multiple Page 1 rankings on Google Show less



Houghton Mifflin Harcourt

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Content Marketing Manager

  • Mar 2021 - Aug 2021

  • Continued maintaining the editorial calendar, editing for the Shaped blog, and managing the monthly email newsletter• Collaborated with the Demand Generation, Web, and Product Marketing teams, as well as the SEO Director, to develop content strategies and nurture prospects down the funnel• Supported production efforts for the company podcast• Established and solidified content workflows, processes, guidelines, etc. to move projects from ideation to execution• Wrote copy for in-blog ads driving readers to HMH products and services Show less

• Content Marketing Manager

  • Apr 2018 - Mar 2021

  • Wrote, edited, and managed top-of-funnel and mid-funnel content across digital channels (blog, social, email, etc.) to build brand awareness and engage an audience of teachers and K-12 administrators• Developed and executed content marketing strategies based on audience research and business needs• Managed the editorial calendar and served as a lead editor of the Shaped blog (hmhco.com/blog)• Helped develop the blog's long-term strategy since its infancy, including creating a style guide, documenting workflows, and building out a measurement plan• Pitched and published eBooks, infographics, posters, checklists, and downloadable classroom resources to supplement blog content• Leveraged SEO research and audience insights to drive decisions, with efforts leading to a ~280% increase YoY in blog unique pageviews (2019-2020)• Managed internal and external blog contributors and reviewed content for voice, grammar, and brand consistency• Managed the monthly Shaped email newsletter, writing copy and implementing strategies to increase subscribers• Crafted and edited social media posts for Twitter, Facebook, and LinkedIn Show less



U.S. News & World Report

• United States
• Internet Publishing
• 300 - 400 Employee

• Editor, Online Education

  • Dec 2015 - Mar 2018

  • Covered online higher education for U.S. News Education, writing in-depth articles that explored trends and offered advice to an audience of prospective online students • Created other types of digital content such as maps, videos, infographics, interactives, FAQs, and slideshows • Maintained the Online Learning Lessons blog calendar, solicited and reviewed pitches from contributors, and edited and produced blog posts in a CMS • Analyzed site data and conducted SEO research to drive editorial decisions; efforts led to a 78% increase YoY in blog pageviews (2016-2017) • Peer edited reporters’ articles focusing on paying for college, applying to graduate schools, international education, and high schools • Wrote weekly summaries about trends in higher education based on data submitted annually to U.S. News by colleges and universities • Coordinated and hosted three Twitter chats from the @USNewsEducation handle • Was interviewed about U.S. online degrees on live national radio in the U.K. Show less



World Education Services

• United States
• Education Administration Programs
• 300 - 400 Employee

• Digital Content Writer and Blogger

  • May 2015 - Nov 2015

  • Created and maintained the monthly calendar for the WES Student Advisor blog (now WES Advisor), which provided advice to international students applying to U.S. colleges • Served as WES Student Advisor’s primary writer covering international higher education and study abroad in the U.S., including news, college profiles, and data analysis • Oversaw a team of freelance bloggers, providing regular feedback and editing/publishing blog posts in a content management system • Operated the blog’s Facebook and Twitter accounts; increased Twitter followers by 500% in six months and developed new strategies to boost engagement • Wrote and edited website content, e-guides, and webinar scripts • Moderated a live webinar and an in-person panel discussion with U.S. higher education experts Show less



9/11 Memorial & Museum

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Research and Digital Projects Associate (Communications and Marketing)

  • Jul 2014 - May 2015

  • Coordinated efforts to increase blog publication frequency on 911memorial.org, implementing a new strategy that involved soliciting submissions from guest writers and museum staff • Managed the monthly blog calendar; produced and edited posts on events, displays and artifacts, as well as staff and volunteer profiles • Ran Google+ and contributed content to Facebook, Twitter, and Instagram • Launched the museum's Tumblr; posted daily, developed audience engagement strategies, and synchronized content with other platforms • Scheduled museum digital signage using the content management system Cisco • Tracked and compiled media coverage about the organization and relevant global issues for departmental projects and social posts • Conducted press tours of the museum Show less



Atlanta Journal-Constitution

• Newspaper Publishing
• 500 - 600 Employee

• Breaking News Intern

  • Feb 2014 - May 2014

  • Reported on school lockdowns, traffic accidents, and Amber Alerts in real time • Produced news briefs for Crime Time, the newspaper’s metro Atlanta crime blog • Reported on school lockdowns, traffic accidents, and Amber Alerts in real time • Produced news briefs for Crime Time, the newspaper’s metro Atlanta crime blog



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Breaking News/Online Intern

  • Jun 2013 - Aug 2013

  • Wrote more than a dozen print and online stories for a national audience • Assisted reporters with interviews during breaking news • Managed the news section of usatoday.com, determining layout/story placement, and monitoring traffic and AP wires • Created headlines for the website and mobile app and added graphics, photos, and videos to online articles • Wrote more than a dozen print and online stories for a national audience • Assisted reporters with interviews during breaking news • Managed the news section of usatoday.com, determining layout/story placement, and monitoring traffic and AP wires • Created headlines for the website and mobile app and added graphics, photos, and videos to online articles