Experience

Real Estate News

• United States
• Internet News
• 1 - 100 Employee

• Social Media Manager

  • Sep 2022 - Present



Keller Williams Realty, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Social Media Strategist

  • Oct 2021 - Sep 2022



Mushroom Revival Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing & Community Manager

  • Oct 2020 - Nov 2021

  -Develop and execute social media marketing strategy -Source and create content for all social media channels -Schedule and monitor social media posts and UGC -Create, schedule, and monitor all email campaigns -Plan and execute marketing strategy in relation to any promotions, launches, webinars, and events -Plan and execute cross promotional giveaways and partnerships -Track, analyze, and report budgets and marketing data -Develop and execute social media marketing strategy -Source and create content for all social media channels -Schedule and monitor social media posts and UGC -Create, schedule, and monitor all email campaigns -Plan and execute marketing strategy in relation to any promotions, launches, webinars, and events -Plan and execute cross promotional giveaways and partnerships -Track, analyze, and report budgets and marketing data



Tidbits Media Group

• United States
• Media Production
• 1 - 100 Employee

• Social Media Marketing Manager

  • Feb 2018 - Oct 2020



Favor the Kind

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - Feb 2018

  Marketing and social media Manager for The Gypsy Wagon/Favor The Kind Marketing and social media Manager for The Gypsy Wagon/Favor The Kind



STORY at Macy's - NYC

• United States
• Retail
• 1 - 100 Employee

• Event Marketing Manager

  • 2014 - Mar 2016

  Working directly with Director of Partnerships to plan and execute all events and provide content for social channels. Responsibilities include: • Conduct research and locate resources for special events. • Streamlining the event planning and implementation process. • Coordinate event logistics, including registration and attendee tracking, presentation and materials support, and pre- and post-event evaluations. • Create run-of-show on an event basis and communicate to store team. • Meet with clients/ partners and their teams to work out event details; stay in constant communication to ensure that expectations for all parties are addressed. • Remain on-site to ensure events are executed properly, orderly and on schedule. • Manage on-site setup and production of events. • Keep track of event finances including check requests, invoicing and reporting. • Assist with preparing budgets and provide periodic progress reports to staff directors for each event project. • Plan layout of events prior to story launch. • Coordinate and monitor event timelines to ensure that deadlines are met. • Initiate, coordinate and/or participate in all efforts to publicize event. • Create and manage invite list. • Liason to store team for all special events. • Coordinate staff schedule to manage the event. • Manage correspondence with partners and/or featured event guests, as well as VIP invitees. • Maintain inventory of all event-related items. Manage a staff of 10+ employees on a daily basis from sales and training to checking in product and visually merchandising the store. Responsible for duties including scheduling and payroll, product inventory, receiving, and visual merchandising. Past partners have included: Target, Yahoo!, AwesomenessTV, DressBar at DressBarn, Lexus, Amex Open, Cigna, Home Depot, Donald Robertson Show less



MYNTE.

• Austin, Texas Area

• Creative Partner & Head Buyer

  • Sep 2012 - Oct 2014

  Development of brand concept, business plan, and store design for launch of downtown Austin unique fashion boutique. Worked with wholesalers at market in Dallas, Los Angeles, and New York, showrooms and independent vendors to select environmentally conscious and US-manufactured merchandise. Supervised store build out, planning and execution of store opening, and launch party with key fashion industry leaders. Oversaw day-to-day business operations and store management—employee recruiting, hiring, scheduling and payroll, product inventory, purchase orders, customer appointments, event coordination, and sales and marketing goals and strategies. Created monthly and seasonal merchandise buying strategies, oversaw and tracked buying department budgets on a monthly and quarterly basis. Tracked weekly and monthly sales; handled RTVs and product issues. Developed marketing, public relations and event strategies to drive sales. Administered social media platforms—Facebook, Instagram, Twitter, Tumblr, Pinterest—and e-marketing programs. Leveraged contacts with local media outlets for editorial coverage. Worked with local stylists for editorial shoots. Coordinated and styled photo shoots for ad campaigns. Placed media buys. Planned and executed sales promotions and client events including private sales, trunk shows, art shows and private shopping events. Maintained a trendy, engaging shopping environment with a strong emphasis on customer service and repeat business. Conducted orientation and education with sales team on store policies and procedures, vendors, trends, product information and fit to ensure knowledge and promotion of product. Created, planned and executed creative window displays; merchandised sales floor in response to seasonal and industry trends. (skills also include marketing and media, promotions, social media, photo styling, fashion event styling, visuals, and merchandising) Show less



Neiman Marcus Group

• United States
• Retail
• 700 & Above Employee

• Brand Specialist

  • Feb 2011 - Aug 2012

  Oversaw sales and marketing of upscale contemporary brands in both contemporary department and the overall store: -Alice & Olivia -Elizabeth & James -Rebecca Taylor -Haute Hippie -Helmut Lang -Alexander Wang. -Coordinated with entire store sales team on knowledge of brands, current industry, company, and brand trends to maximize sales and promotion of products -Coordinated with corporate buying team on inventory, fit and quality issues, and customer responses to specific product lines. -Consistently met and exceeded monthly and quarterly sales figures for product lines. -Communicated with vendors about sales figures, sell-off, RTVs, and product line competitions. -Created weekly email blasts with styled looks to ensure an increase in cross department sales of my product lines. -Created polyvore inspiration boards of current season trends of my product lines so store sales staff could share with their clients to increase overall sales numbers. -Extensive training and education on corporation’s trademark customer service program, marketing and merchandising trends, and couture, other key fashion, accessory and cosmetic brands. Show less



Blanton Public Relations

• Austin, TX

• Public Relations Intern

  • 2006 - Aug 2006

  Practical experience in writing press releases, developing media contacts and maintaining media lists, creating media kits, client meetings and creative strategies, and coordination of special events. Client list included Austin Film Festival, Ranch 616 restaurant, The Crossings spa and wellness center, and the Texas Hill Country Wine & Food Festival. Practical experience in writing press releases, developing media contacts and maintaining media lists, creating media kits, client meetings and creative strategies, and coordination of special events. Client list included Austin Film Festival, Ranch 616 restaurant, The Crossings spa and wellness center, and the Texas Hill Country Wine & Food Festival.



Texas Hill Country Wine and Food Festival

• Austin, TX

• Public Relations Intern

  • Aug 2005 - May 2006

  Coordinated media requests from local, regional and national media; facilitated contact with and coordinated schedules for guest chefs and wineries participating in festival events; assembled media packets; on-site staffing of media area. Coordinated media requests from local, regional and national media; facilitated contact with and coordinated schedules for guest chefs and wineries participating in festival events; assembled media packets; on-site staffing of media area.