Paid Search / Social Specialist

• Feb 2023 - Present

Paid Media Manager (Search/Social)

• Jun 2022 - Feb 2023

• Managed a budget of R300,000+ monthly. • Managed the company’s paid media campaigns across Facebook, Google AdWords, and TikTok to drive traffic, increase sales and leads for big-ticket clients such as Jaguar and Cape Union Mart. • Increased clients' click and lead amounts by almost 100% while using the same budget as previous months by implementing both creative strategy and targeting strategy across TikTok and Facebook. • Increased AdWords number of leads and decreased the cost per lead while increasing the quality of the signups we were getting (close rate went from 3 to 5.5%) • Analyzed campaign performance using various metrics (CVR/LTV) to optimize spend in real-time based on KPIs set by client stakeholders. • Created monthly reports for clients by analyzing data from various sources including Google Analytics, website traffic reports and social media engagement metrics.

PPC Specialist

• Oct 2021 - May 2022

• Interpret campaign performance and provide insightful analysis • Managed a budget of $115,000+ monthly across 60+ paid media campaigns across Google, Facebook, Instagram, YouTube, TikTok, and LinkedIn. • Achieved 800% in ROI within 6 months by using Google Search and Facebook re-targeting. • Utilize Google Analytics and Tag Manager to track visitor flow and interaction across company's websites and landing pages. • Collaborated with sales team to create lead generation campaigns that increased conversion rates by 30% • Orchestrated the creation and optimization of multiple landing pages and sales funnels which decreased bounce rate by 25% and increased conversion rate by 20%.

Digital Marketing Manager

• Jan 2020 - Dec 2020

• Launched and managed optimized online campaigns through google ads, Facebook, Instagram, YouTube, and TikTok to increase brand leads and awareness. • Managed a team of creatives and PPC professionals. • Managed and created content strategies for social media platforms. • Analyzed engagement data, identified trends in customer interactions and planned digital campaigns to build community online. • Launched and managed optimized online campaigns through google ads, Facebook, Instagram, YouTube, and TikTok to increase brand leads and awareness. • Managed a team of creatives and PPC professionals. • Managed and created content strategies for social media platforms. • Analyzed engagement data, identified trends in customer interactions and planned digital campaigns to build community online.

Digital Marketing Specialist

• Jan 2019 - Nov 2019

Managed digital marketing campaigns and product launches catering to over50 Businesses and Startups. Both e-commerce and physical businesses.• Increased in-store visits and branches' brand awareness for brands like KFCand SPAR by 20%• Development and implementation of paid social, displaymarketing, and search campaigns while also managing budgets.

Digital Marketing Intern

• Jul 2018 - Dec 2018