Marketing Manager

• Apr 2022 - Present

Marketing Programme Manager

• Feb 2021 - Apr 2022

Interim Website Development Manager

• Jul 2020 - Feb 2021

Managing the retail website for Eurocell plc. Managing the retail website for Eurocell plc.

Marketing Manager

• Feb 2020 - Jul 2020

My brief tenure at Cloudfy was a role focused on online lead generation through creating and implementing a content & SEO strategy, as well as organizing company trade show events, social media and more. Unfortunately the role was no longer required due to the Covid-19 crisis. My brief tenure at Cloudfy was a role focused on online lead generation through creating and implementing a content & SEO strategy, as well as organizing company trade show events, social media and more. Unfortunately the role was no longer required due to the Covid-19 crisis.

Marketing Manager

• Jun 2018 - Feb 2020

Managing the full range of marketing and promotional activities at Keencut Ltd, manufacturer of the world's finest cutting machines, and co-coordinating activities with our world-wide network of distribution partners.I am responsible for all Keencut marketing both online and offline, including trade shows, producing print collateral, working to support marketing efforts of distribution partners world-wide and more. As the sole marketing resource the roll demands strong time management and expertise across a wide variety of fields. These include:- Setting the company marketing strategy- Lead generation of new end-user and distributors- Setting up the company CRM, maintaining it and using as part of our lead nurturing- Updating the company website and creating plans for content development, SEO and working with external agencies to support. - Developing marketing campaigns with Keencut distributors as part of the company business strategy- Managing company social media- Handling all aspects of company trade show attendance, UK and abroad- Email marketing- Producing video content for marketing and customer support purposes- Working with end-users and distribution partners to gather feedback for marketing and NPD

Digital Marketing Manager & Marketing Communications Manager

• Aug 2014 - Jun 2018

Managing marketing activities for Irisys, part of the Fluke group, a Fortive Company. The role is very broad, and encompasses:- Day to day marketing operations, measured against monthly targets & reporting at board level- Brand development- Controling the departmental budget- Marketing and Content strategies- Providing marketing support to Irisys distributors, building strong links with other teams to support the Irisys business strategy- Implementing and maintaining the company CRM system (Microsoft Dynamics), managing our CRM team & internal CRM training.- Sales support & internal sales qualification.- Managing and maintaining website operations using Hubspot CMS.- Search engine optimisation.- Creating company brochures and other print material- Managing relationships with external vendors for PR, design, SEO and other services.- Email Marketing and PPC advertising as part of our lead generation campaigns- Events planning for company exhibitions in the UK and abroad- Managing company social media operations.- Project management- Producing and managing new websites and designs- Coordinating Digital Marketing activities with other Fluke and Fortive companies across the world.Irisys is the world-leading supplier of people counting systems, used to deliver retail analytics, queue management systems and space management systems. With industry leading product quality and a strong track record of innovation, Irisys systems are uniquely placed to deliver highly accurate data to the end-user, while preserving privacy for employees and staff.My role here has evolved from managing the Digital Marketing to managing all other marketing activities as well, with additional responsibility for managing the sales CRM system.

Content & Customer Engagement Manager

• Aug 2013 - Jun 2014

My previous employer is UK Flooring Direct, where I have worked as Content and Customer Engagement Manager since September 2013. UKFD is the UK’s largest online flooring retailer with a turnover of approximately £10m. It is a B2C focused company, working mainly with in-house brands.My overall objective at UKFD was improving the content of the company website, improving its SEO value, creating advertisements for print and online media, creating digital and integrated marketing campaigns with high ROI, and Direct Marketing. My duties included:- Managing a team of 3, including a dedicated copywriter, graphic designer and photography/video specialist.- Working with agencies and in-house team to produce all advertisements for UKFD.- Producing all content both online and offline marketing content for UKFD, including web pages, brochures etc. - Using our CMS (Magento, Wordpress) to create and maintain the UKFD website.- SEO for all web pages, improving content and links on all pages.- Marketing and content strategies, with data from Google Analytics and Customer surveys to support, presented for approval at board level.- Coordinating our marketing campaigns across sales and other departments.- Analysing and reporting our project outcomes to the board of directors, and the company owner.- Social media strategy and management across Facebook, Google+, Twitter, etc.- PR, liaising with local and national press, and trade publications. - Email marketing, with appropriate targeting and data segmentation.- Digital and integrated marketing campaigns, from initial proposal through to planning and management. - Managing project budgets.- Customer and competitor research.- Familiarity with design software including graphics (Adobe illustrator) and video (Adobe After Effects).

Digital Marketing Manager

• Mar 2009 - Aug 2013

Swift Technology Group consists of 8 companies, which includes those working in the Oil and Gas, renewable energy, aircraft manufacture and maintenance, with group turnover of approximately £3.5m. My primary duties were through TWF Solutions, the group’s full-service marketing agency, working for both Swift TG and external clients. The role included both B2B and B2C elements, to customers worldwide, for whom I served as account manager.My duties for the Swift Technology group:- PR for Swift TG companies, including media relations, advertising, editorials and articles.- Producing online and offline content for all group companies and our external clients, including websites, brochures, promotional materials etc.- Bringing on and developing new clients from outside the Swift Technology Group.- Using CMS (Kentico) to maintain and improve websites.- Intermediate level HTML use.- Brand management for Swift TG companies.- Product marketing.- New product development and marketing. - Market research.- SEO.- Social Media management.- Producing analytics reports.- Direct marketing, including Email marketing and Direct Mailing campaigns.- Account management for our external clients.- Affiliate marketing.- Events management.- CPD through CIM training.