Jordan Bonin
Senior Marketing Consultant at Penrod- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
I am thankful for the opportunity to have worked with Jordan at Merkle for 6 months where she was my Manager. During this time I learnt so much from her especially best practices in gathering requirements, designing solutions and documenting them while working on Marketing Cloud implementation projects. With her positive attitude, good communication skills and ability to provide clear guidance and feedback, Jordan is a natural leader and a great co-worker. I would recommend Jordan highly for any consulting and managerial positions in the Salesforce domain.
LinkedIn User
I am thankful for the opportunity to have worked with Jordan at Merkle for 6 months where she was my Manager. During this time I learnt so much from her especially best practices in gathering requirements, designing solutions and documenting them while working on Marketing Cloud implementation projects. With her positive attitude, good communication skills and ability to provide clear guidance and feedback, Jordan is a natural leader and a great co-worker. I would recommend Jordan highly for any consulting and managerial positions in the Salesforce domain.
LinkedIn User
I am thankful for the opportunity to have worked with Jordan at Merkle for 6 months where she was my Manager. During this time I learnt so much from her especially best practices in gathering requirements, designing solutions and documenting them while working on Marketing Cloud implementation projects. With her positive attitude, good communication skills and ability to provide clear guidance and feedback, Jordan is a natural leader and a great co-worker. I would recommend Jordan highly for any consulting and managerial positions in the Salesforce domain.
LinkedIn User
I am thankful for the opportunity to have worked with Jordan at Merkle for 6 months where she was my Manager. During this time I learnt so much from her especially best practices in gathering requirements, designing solutions and documenting them while working on Marketing Cloud implementation projects. With her positive attitude, good communication skills and ability to provide clear guidance and feedback, Jordan is a natural leader and a great co-worker. I would recommend Jordan highly for any consulting and managerial positions in the Salesforce domain.
Credentials
-
Salesforce CDP Accredited Professional
SalesforceNov, 2021- Nov, 2024 -
Salesforce Marketing Cloud Administrator
SalesforceJul, 2021- Nov, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
SalesforceJan, 2021- Nov, 2024
Experience
-
Penrod
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Senior Marketing Consultant
-
May 2023 - Present
• Lead client discovery calls, gather and document business requirements, build and demo custom POCs, conduct end-to-end testing, and train clients on Salesforce Marketing Cloud • Provide industry subject matter expertise on all the latest Marketing Cloud releases • Serve as the Lead Project Manager for cross-cloud implementations to ensure the project delivery plan aligns with the agreed-upon timeline, budget, and scope • Lead client discovery calls, gather and document business requirements, build and demo custom POCs, conduct end-to-end testing, and train clients on Salesforce Marketing Cloud • Provide industry subject matter expertise on all the latest Marketing Cloud releases • Serve as the Lead Project Manager for cross-cloud implementations to ensure the project delivery plan aligns with the agreed-upon timeline, budget, and scope
-
-
-
Merkle
-
United States
-
Advertising Services
-
700 & Above Employee
-
Manager, SFMC Solutions Consulting
-
Feb 2022 - Apr 2023
• Represented SFMC implementation capabilities with Sales on new business opportunities • Worked with Sales to estimate project scope and complete change orders for clients • Facilitated overall client success via team oversight and thought leadership • Managed the growth and maturity of the Marketing Cloud consulting team • Assisted in the hiring, onboarding, and resourcing of consultants to meet client demands • Acted as the point of escalation to help address and resolve client delivery issues • Served as the Career Advocate for my team and helped define learning & development plans Show less
-
-
-
DEG, a Merkle Company
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Salesforce Marketing Cloud Solutions Consultant
-
Apr 2021 - Feb 2022
• Led client discovery calls to gather, analyze, and document business requirements • Analyzed client data flows to determine the ideal integration for new SFMC accounts • Played a major role in the architecture and implementation of all SFMC functionality • Performed gap analysis to determine impacts on the future state roadmap • Collaborated with practice leads to solution complex, cross-cloud integrations • Ensured the project deliverables met required internal and client SLAs • Led client discovery calls to gather, analyze, and document business requirements • Analyzed client data flows to determine the ideal integration for new SFMC accounts • Played a major role in the architecture and implementation of all SFMC functionality • Performed gap analysis to determine impacts on the future state roadmap • Collaborated with practice leads to solution complex, cross-cloud integrations • Ensured the project deliverables met required internal and client SLAs
-
-
-
Mutual of Omaha
-
United States
-
Financial Services
-
700 & Above Employee
-
Email Marketing Technology Manager
-
Nov 2020 - Apr 2021
• Served as the Product Owner and Admin for Salesforce Marketing Cloud• Successfully implemented key customer lifecycle marketing journeys• Collaborated with cross-functional stakeholders to define and drive forward the marketing technology roadmap – including Mobile Connect• Managed a team of Salesforce Marketing Cloud experts, focused on onboarding, mentoring, and advocating for skill development and career advancement• Partnered with internal Salesforce teams to integrate Marketing, Sales and Service Show less
-
-
Manager, Digital Marketing
-
May 2018 - Nov 2020
Responsible for leading the overall performance of the enterprise’s digital marketing initiatives, including Search Engine Management (SEM), Search Engine Optimization (SEO), Display, Social and E-mail marketing campaigns. Manages a team of digital media marketers and email marketing specialists to help ensure that their digital campaigns are performing optimally, on budget, and on target with business goals. Works closely with external media partners and internal digital marketers to meet the strategic and tactical goals of the organization. Show less
-
-
Manager, Email Marketing
-
Oct 2014 - Nov 2020
Responsible for strategic oversight and driving the execution of email marketing campaigns from end-to-end, including planning, targeting, setup, testing, reporting and optimization. Works in conjunction with the user experience team and collaborates with cross-functional teams in marketing, business and creative to lead successful email marketing programs.Key Successes:- Developed and led a dedicated Email Marketing team to better align with our customer-focused strategy- Helped establish Email Marketing brand standards to deliver a better experience in the inbox- On-boarded Salesforce Marketing Cloud from RFP to Implementation- Introduced meaningful touch points into the customer lifecycle journey to help grow and retain our customer base Show less
-
-
User Experience Designer
-
Jan 2014 - Oct 2014
Responsible for user-centered design, visualizing, and executing strategic user experiences. Focused on creating delightful experiences that match user/customer needs. Works closely with a team of designers, developers, project managers, content strategists, as well as technology and business partners to solve complex customer design problems.
-
-
Senior Web Designer
-
Jul 2004 - Dec 2013
Responsible for web site design & development, information architecture, digital brand guidelines and standards, search engine optimization, web site traffic growth, web analytics and end-to-end email marketing campaign execution
-
-
Education
-
2001 - 2004
Northwest Missouri State University
Bachelor of Science, Interactive Digital Media -
1999 - 2001
Central Community College
Associate of Science - AS, Information Technology
Community
