Experience

MG OMD

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• PPC Account Manager

  • Mar 2022 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager, Paid Search

  • Apr 2021 - Feb 2022



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Biddable Manager

  • Mar 2020 - Apr 2021



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• PPC Manager

  • Nov 2019 - Feb 2020



ME Litigation Funding

• United Kingdom
• Legal Services
• 1 - 100 Employee

• Head Of Paid Media

  • May 2019 - Nov 2019

  Heading up the companys paid media function including responsibility for: Google ads, Facebook ads, Twitter ads, Taboola, Google Tag manager implementation & also handling TV advertisements (planning, booking and tracking). Heading up the companys paid media function including responsibility for: Google ads, Facebook ads, Twitter ads, Taboola, Google Tag manager implementation & also handling TV advertisements (planning, booking and tracking).



THG

• United Kingdom
• Software Development
• 700 & Above Employee

• Paid Media Manager

  • Sep 2018 - May 2019

• Paid Media Lead

  • May 2017 - Aug 2018

  Core Responsibilities:• Responsible for driving performance of Paid Media Channels through use of expert knowledge and development of marketing channel executives.• Reporting directly into Marketing Director.• Working alongside Marketing Managers to determine team performance and marketing strategy across brands and on Paid Media channels.• Develop a data-driven approach to all Paid Media related tasks.• Evaluate operational processes and optimise through use of data and automation.• Develop and feed into the Analyst/Customer science team. • Evaluate and produce a proposal to change our marketing approaches to be more data-driven in line with International Country teams approach.• Ensure relevant technologies and tools are in place to give us the foundations to drive performance forward.• Implement quick wins across performance channels to help optimisation and drive performance forward.• Coach and support development of other teams to ensure sharing of expert knowledge and upskilling.

• Paid Media Executive

  • Jul 2015 - May 2017

  Core responsibilities:• To build new campaigns across multiple Paid Search, Display and Social ad-platformsDevelop and implement paid search, display advertising, and re-marketing strategies that contribute to brand growth.• Use data-driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.• Specifics of account management and optimisation include: Campaign structure, keyword research, keyword management, keyword bidding, ad copy writing and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.• Working with the in-house design team on banner and ad creation

• Paid Media Assistant

  • Feb 2015 - Jul 2015

  My role as a Paid Media Assistant at The Hut Group was to support the wider paid marketing team on one clear goal, to increase traffic and revenue from search engines and ad platforms on THG sites. I was responsible for executing strategies under the guidance of the Paid Media Managers with an overall goal of improving paid ads performance against commercial targets set.Core responsibilities:• Building new marketing campaigns across multiple Search Engine ad-platforms.• Performance evaluation of all managed campaigns.• Working with our in-house design team on banner & creative creation.• Constant optimisation of campaigns to agreed revenue and ROI targets.• Conduct strategised tests and trials across marketing accounts.• Liaising with internal management to hit strategic group goals.• Work on strategic planning with external contacts including Google & Facebook.• Conducting competitor research and analysis to improve our market share within the industry.• Reporting and analysis of all launched marketing campaigns.• Building strong knowledge of required tools & systems.