Administrative Assistant

• Feb 2022 - Present

-Collaborates cross-departmentally to improve and streamline outdated standard operating procedures. -Creates the Schedule of Benefits and Summary of Benefits and Coverage documents for new group medical benefits. -Assists in preparing stop loss filings on a semi-monthly basis, consisting of reporting and pulling data from the claim paying system. -Generates and thoroughly reviews billing statements being sent to individuals. -Creates digital graphics and marketing collateral on an as-needed basis Show less

Marketing and Communications Specialist

• Aug 2021 - Jan 2022

- Led project management initiatives from conceptualization through development, implementation, and management.- Performed thorough market research and competitive analysis to understand and effectively communicate product value propositions.- Partnered with sales and the finance departments to manage revenue planning (e.g., forecasting, strategic planning, and goals). Responsible for managing a large annual budget across a large portfolio of products and an annual event.- Partnered with key stakeholders to identify and execute cross-functional goals.- Created progress reports and monitored KPIs to ensure we met or exceeded sales goals.- Built strong, lasting relationships and strategic partnerships through exceptional client service; served as the primary point of contact across multiple business units and campaigns.- Created and maintained project documentation, plans, and comprehensive operational procedure guidelines for new hires and key stakeholders.- Initiated and drove opportunities independently while operating in an environment that changes quickly.- Tracked and translated quantitative and qualitative data into actionable insights and recommendations. - Created product positioning and messaging to differentiate products in the market and expand visibility. Show less

Marketing and Communications Coordinator

• Apr 2019 - Aug 2021

• Assisted with the creation of promotional plans for ASA educational products, events, and initiatives. • Coordinated and implemented online promo codes to support marketing and sales activities. • Met with internal clients to report on product sales, trends, and campaign performance. • Communicated with external advertising vendors to ensure digital efforts are reaching the intended target audience to maximize ROI. • Identified opportunities to improve landing pages and eCommerce pages, and implemented SEO best practices on all generated content to increase user engagement and conversions. • Assisted with a new educational pricing increase initiative to better position ASA in the marketplace. Show less

Marketing & Communications Coordinator

• Oct 2018 - Apr 2019

Marketing Intern

• Feb 2016 - Oct 2018

- Developed, executed, and implemented the marketing strategy for new and exisiting product lines. - Monitored, measured, and gleaned insights from marketing campaigns and report results on an ongoing basis. - Working closely with the company’s Sales team and channel partners; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations - Guiding the day to day activities of the company’s marketing team. - Ensuring that the marketing objectives are implemented. - Work closely with product management team to define marketing materials and programs. - Manage social media presence and direct programs to improve social media reputation and recognition. - Developing and delivering marketing and communications strategies for the organization. - Undertake continuous analysis of competitive environment and consumer trends - Enhance and leverage web presence to increase exposure and generate traffic and leads by (not limited to) leveraging existing partnerships, content creation/blogs, new web pages, e-newsletters, social media, video marketing and more - Participate, launch and optimize various PPC campaigns while overseeing accounts on search platforms (e.g. Google Adwords, Bing) - Monitor PPC budget and adjust bids to gain better ROI while tracking KPIs to assess performance and pinpoint issues - Coordinated company trade show & event planning - Executed on miscellaneous admin and warehouse duties as needed Show less

Fashion Stylist

• Sep 2015 - Jan 2016

- Partnered with Boutique Leadership Team to support company initiatives and objectives - Contributed to a positive and professional work environment, and collaborated with all team members - Proactively engaged in a selling culture that focused on building a loyal guest following through clear and positive communication - Helped to maintain a visually inspiring boutique that was compelling to customers at all times - Assisted in delivering Francesca's visual brand standards and presenting unique product mix by actively working with products including: stocking, replenishing, folding, hanging, displaying and merchandising. - Proactively educated myself on product knowledge, campaign promotions and merchandising standards. Show less