Joost Maat

Global Sales Manager & Brand Manager at WIINC
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Contact Information
Location
Castricum, North Holland, Netherlands, NL
Languages
  • English -
  • German -

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Experience

    • Netherlands
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Global Sales Manager & Brand Manager
      • Jan 2020 - Present

      WIINC initiates, builds and supports supplement brands that are plant-based, innovative and sustainable. We @WIINC believe that supplements should be healthy for you ánd the ocean! Our brands strive to do just that: • Testa Omega-3 • Daily Supplements My role as an international B2B sales manager is to launch our brands in retail worldwide. B2B retail, wholesale and distributors (also white label). New product launch, key account management, brand management, creating partnerships with (new) distributors. The brand Testa Omega-3 was founded in 2014 with focus on e-commerce B2C. I helped create the brand Daily Supplements in 2020 for B2B (retail). I manage all sales & marketing activities that involve Daily Supplements. From product development, packaging development, go-to-market strategy, brand management and sales - worldwide. Next to that I'm responsible for all B2B sales and marketing activities for Testa Omega-3. I also do white label sales activities. Show less

    • Netherlands
    • Manufacturing
    • 1 - 100 Employee
    • Global Sales Manager
      • Jan 2020 - Present

      Testa Omega-3 fights to preserve a healthy fish population and a livable ocean. Not only by offering fish-free products, but also by making consumers aware of the impact of eating fish or using fish oil on our oceans. Testa Omega-3 fights to preserve a healthy fish population and a livable ocean. Not only by offering fish-free products, but also by making consumers aware of the impact of eating fish or using fish oil on our oceans.

    • Netherlands
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • National accountmanager
      • Jun 2019 - Jan 2020

      VSM is a Dutch selfpay medicine brand mainly in homeopathy. Part of the German Schwabe Group. My role: responsible for the B2B sales of national key accounts OTC. Wholesalers, webshops, (independent) drugstores and pharmacies. Involved in marketing management projects as well. VSM is a Dutch selfpay medicine brand mainly in homeopathy. Part of the German Schwabe Group. My role: responsible for the B2B sales of national key accounts OTC. Wholesalers, webshops, (independent) drugstores and pharmacies. Involved in marketing management projects as well.

    • Wellness and Fitness Services
    • travelling around the world for 1+ year
      • Nov 2017 - Nov 2018

      Together with my girlfriend I booked a one way trip to South East Asia. From there we traveled more then a year through Asia, Oceania, Central America and Africa. It was a beautiful and unique trip. I met interesting people and cultures, had fantastic experiences and saw the most mind blowing things this planet has to offer, which made me a stronger and more educated person. Together with my girlfriend I booked a one way trip to South East Asia. From there we traveled more then a year through Asia, Oceania, Central America and Africa. It was a beautiful and unique trip. I met interesting people and cultures, had fantastic experiences and saw the most mind blowing things this planet has to offer, which made me a stronger and more educated person.

    • Sweden
    • Manufacturing
    • 700 & Above Employee
    • Account Manager
      • Nov 2013 - Nov 2017

      Account Manager Homecare Division Continence Care TENA. My clients were pharmacies and medical distributors. I was responsible for a >10 mln yearly turnover. This was mostly reimbursed turnover and a little amount OTC. Account Manager Homecare Division Continence Care TENA. My clients were pharmacies and medical distributors. I was responsible for a >10 mln yearly turnover. This was mostly reimbursed turnover and a little amount OTC.

    • Key Account Manager
      • Jan 2010 - Oct 2013

      Responsable for NPWT devices & Woundcare I started as an account manager region South in the Netherlands as the first of the whole Negative Pressure Wound Therapy Woundcare division Netherlands. My job was to launch the new product (therapy) in the South of the Netherlands for acute and homecare. Currently I am key account manager with a more strategic role. My responsibilities were managing a ´helicopter view´ in the South of the Netherlands within the total woundcare division. Creating sales plans together with the account managers. Show less

    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Co Founder
      • Apr 2006 - Mar 2012

      Entrepreneur In 2005 I founded my own company together with a fellow student during college. As part of the study, all students needed to show their competencies and skills. The most efficient way, to show this, in our opinion, was by managing an own company. The activities: We imported and sold packaging materials from China/US to Europe. In 2012 we sold the company. Entrepreneur In 2005 I founded my own company together with a fellow student during college. As part of the study, all students needed to show their competencies and skills. The most efficient way, to show this, in our opinion, was by managing an own company. The activities: We imported and sold packaging materials from China/US to Europe. In 2012 we sold the company.

    • Netherlands
    • Wholesale
    • 1 - 100 Employee
    • Account manager
      • May 2008 - Nov 2009

      Account manager medical devices: Responsible for selling medical devices in the South of the Netherlands. Activities were selling disposables on ICU, operating room and other wards in the hospital. I was also responsible for the training and assist the staff during trails on these departments, including OR. Other activities were discussing pricing and contracts with the managers and the purchase department within hospitals. Account manager medical devices: Responsible for selling medical devices in the South of the Netherlands. Activities were selling disposables on ICU, operating room and other wards in the hospital. I was also responsible for the training and assist the staff during trails on these departments, including OR. Other activities were discussing pricing and contracts with the managers and the purchase department within hospitals.

Education

  • NCOI Opleidingen
    Certificaat, Contentmanagement
    2023 - 2023
  • Hogeschool NCOI
    Branding en marketing communicatie
    2021 - 2022
  • Open Universiteit
    Course (HBO level), Social Psychology
    2017 - 2017
  • Fontys University of Applied Sciences
    Bachelor, Marketing Management
    2002 - 2007
  • v Maerlant
    HAVO
    1992 - 1998

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