Experience

Calty Design Research, Inc. (a Toyota company)

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Jun 2019 - Present

  Manage all media and communications duties for the design division of Toyota/Lexus as the only design PR representative in the U.S.Create unique PR opportunities to engage media interest in new and existing designs that contribute to the advancement of the company's culture and reputation (experience in events that have produced 200MM media impressions).Manage CALTY's social media channels (Instagram, LinkedIn).Produce, co-direct and co-write all creative design videos for products such as the 2014 Toyota FT-4X and 2018 Lexus LF-1 Limitless, as well as collaborations on TOYOTA MOTOR NORTH AMERICA (and Lexus) videos featuring designs and designers by CALTY.Archive and manage all Calty digital assets.Curate and write internal trend reports for the creative staff for design inspiration.Curate creative guest speakers.Design internal communications materials for annual company goals and other various activities, including building artwork, videos, flyers, posters and Powerpoint presentations.



Calty Design Research, Inc.

• Senior Communications Specialist

  • 2007 - Jun 2019

  Handle all media and communications duties for the design division of Toyota/Lexus/Scion as the only design PR representative in the U.S.Create unique PR opportunities to engage media interest in new and existing designs that contribute to the advancement of the company's culture and reputation (experience in events that have produced 200MM media impressions).Produce, co-direct and co-write all creative design videos for products such as the 2009 Toyota Venza, 2009 Lexus LF-Ch, 2011 Scion tC, 2012 Lexus LF-Ch, 2013 Toyota Avalon and 2014 Toyota FT-1.Archive and manage all Calty digital assets.Curate and write internal trend report for studio designers and clay modelers for design inspiration.Design internal communications materials for annual company goals and other various activities, including building artwork, videos, flyers, posters and Powerpoint presentations.



The Advertising Consortium

• Account Executive

  • May 2004 - Jun 2005



Federal Bureau of Investigation (FBI)

• United States
• Law Enforcement
• 700 & Above Employee

• Account Executive Intern

  • 2004 - 2004

  Through the University of Southern California, I created a strategic marketing plan for the FBI as the Account Executive of Checkmate Marketing, a student-run marketing company. Acted as the liaison between the agency and the FBI. Managed the Public Relations, Advertising, Budgeting, Marketing Implementation, and Research Department. Planned an event with a media audience of over 6 million to increase the awareness of the FBI's recruitment needs of people with critical language skills. Through the University of Southern California, I created a strategic marketing plan for the FBI as the Account Executive of Checkmate Marketing, a student-run marketing company. Acted as the liaison between the agency and the FBI. Managed the Public Relations, Advertising, Budgeting, Marketing Implementation, and Research Department. Planned an event with a media audience of over 6 million to increase the awareness of the FBI's recruitment needs of people with critical language skills.