Experience

Vcomm Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Mar 2021 - Present

  Working for clients in the UK and around the world, I deliver high-quality specialist automotive PR services to clients as diverse as hypercar and supercar manufacturers to luxury vehicle producers and electric vehicle sector businesses. By working to truly understand my clients' businesses, I create tailored communications campaigns to launch new vehicles and products, build relationships with top-tier media worldwide and raise awareness with targeted audiences in key global markets. Working for clients in the UK and around the world, I deliver high-quality specialist automotive PR services to clients as diverse as hypercar and supercar manufacturers to luxury vehicle producers and electric vehicle sector businesses. By working to truly understand my clients' businesses, I create tailored communications campaigns to launch new vehicles and products, build relationships with top-tier media worldwide and raise awareness with targeted audiences in key global markets.



PFPR Communications Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director

  • Jan 2017 - Mar 2021

  From running nationwide government campaigns, to producing communication strategies and assets for major automotive companies, my role at PFPR saw me influence the presentation of brands and product all around the world.I worked on B2B and B2C communication campaigns and international product launches for businesses including BMW Motorrad, the Department for Transport, Gordon Murray Automotive, Hennessey Performance, Hispano Suiza, Hyundai, Mazda, QEV Technologies, and Rimac Automobili. For these and other brands, I led agency teams, provided high-level consultancy, produced creative communication strategies and built media relationships at the highest levels.As part of PFPR’s Senior Management Team, I was responsible for providing board-level consultancy to clients alongside managing multiple teams, plus contributing to the agency’s operation. While the role often saw me managing colleagues, I was also regularly involved in the hands-on creation of written and visual assets, briefing videographers and photographers, creating social media posts and planning media launch events.

• Head of Media Relations

  • Jul 2014 - Jan 2017



Society of Motor Manufacturers and Traders (SMMT)

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Media Manager

  • Jan 2009 - Jul 2014

  At The Society of Motor Manufacturers and Traders (SMMT) I ran the media team tasked with promoting and defending the UK automotive industry. The role required a broad understanding of political, economic, industrial and automotive issues, plus the ability to communicate effectively with diverse national, regional, online, automotive trade, and broadcast media audience.From conducting broadcast interviews and liaising with national newspaper contacts, to creating interactive media launch events and managing press conferences, my role at SMMT was fast-paced and challenging requiring organisation, multi-tasking and a passion to deliver top-quality results.



PFPR Communications Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Aug 2005 - Jan 2009

  - Multi-account management; media and client relations; news release writing; communication campaign creation; creative news planning.- British International Motor Show communications.- New car launches and events, aftermarket, lifestyle, internal, and tech PR. - Running the nationwide PR service for 160 car dealerships for a major automotive brand.- Development of an interactive website portal offering the range of PR services to a car retailer network. - Multi-account management; media and client relations; news release writing; communication campaign creation; creative news planning.- British International Motor Show communications.- New car launches and events, aftermarket, lifestyle, internal, and tech PR. - Running the nationwide PR service for 160 car dealerships for a major automotive brand.- Development of an interactive website portal offering the range of PR services to a car retailer network.



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Internal Communications

  • Jun 2003 - Sep 2004

  - Editor of internal publication for 6,500 employees.- Internal event development and operation.- Local and national media relations.- Automotive photography. - Editor of internal publication for 6,500 employees.- Internal event development and operation.- Local and national media relations.- Automotive photography.