Experience

Red Tractor Food Standards

• Trade & Commerncial Manager

  • Sep 2015 - Present

• Trade & Commercial Manager

  • Sep 2015 - Apr 2021

  Developing partner relationships, encourage joint working relationships with industry stakeholders, commercial strategy of trade engagement, membership fees and other revenue streams, increasing membership. Develop strategies that deliver value to licensees and scheme members,• Management and development of income from 800+ food production businesses.• Implemented licencee/membership fee strategy & revenue, contributing to an increase of 400%.• Develop new income strategies, including developing joint working partnerships with peers to drive & execute meaningful initiatives for industry, supporting member recruitment & retention.• Create and deliver increased membership value across the sectors of Livestock & Dairy, Crops and Fresh Produce and network within DEFRA and other Food & Farming Unions and Associations to build awareness.• Work with sector associations and other NGO’s to drive awareness and build alternative revenue opportunities.• Improve, increase and manage overall membership communication delivering consistently high levels of customer service.• Identify and drive member and trade licencee joint opportunities to grow brand awareness and build perceptive value of Red Tractor.• Continual build of lead pipeline, growing membership and revenue.• Create strategic partnerships to grow membership and stakeholder engagement, driving relationships with the Agricultural, Horticultural Development Board & the National Farming Unions for England, Scotland and Wales.• Influence and promote Red Tractor interests within Defra Public Procurement• Foster a strong sales culture and customer engagement ethos within the business.• Set, manage and monitor targets relating to member recruitment and retention.• Develop CRM system to deliver measurable and sustainable improvements in service, promoting more efficient work streams & mechanisms for reporting



Grain Partners

• India
• Consumer Services

• UK & Export Sales Manager

  • Sep 2013 - Present

  (Ancient Grains) – UK & Export Sales Manager• Manage and develop opportunities within the UK Grocery, Bakery, Foodservice and Export markets for Spelt grain & derivatives including flour and cereals. • Business Strategy, Pricing, Margin.• NPD in alternative grains from Europe for Foodservice.• Prospect and Manage new listings with Foodservice and Food Ingredient manufacturers. • Proactive in driving NPD with Multiples and Export accounts.• Prospected & developed distribution partners Canada, Middle East and China.• Developing strategy for US export market.



Tuscan Spice Company

• United Kingdom
• Food and Beverage Services

• Director

  • Jan 2012 - Sep 2015



Modon Corporation

• South Korea
• Textile Manufacturing

• Partner

  • Jan 2006 - Sep 2013

  A Food consultancy specialising in new brand and product launches in international markets, specialising in business development and managing export controls. Working in partnership with exporters and international retailersInvestigate, develop and negotiate new export opportunities for groups across Europe and the Middle East. Authored and developed comprehensive market studies for the creation of export range plans and strategies.Launch brands across international platformsManage and develop existing distribution partnerships, specific emphasis in key markets of the Middle East, Eastern Europe and Russia.Develop export pricing contracts in line with commodity variances and market conditions.Manage and negotiate export relief dutiesInitiate business profitability reviews, develop distributor grading protocols and re negotiate distribution contracts.Develop new opportunities for branded ranges in Europe and Middle East, managing brand expectation and local cultural challenges.Export marketing and brand development.· Manage day to day Export activity.Premium Brand account manangement.Implement global brand delivery strategies including distributor evaluation programs, master franchise agreements, operating systems and pricing strategies.Full P&L, Cash Flow Management.NPD Crirical Path and Brand Development, Product Manufacturing.