Jonny Highton
Dealer Principal, Auckland City BMW Limited at Autosports Group Limited- Claim this Profile
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Bio
Experience
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Autosports Group
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Australia
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Dealer Principal, Auckland City BMW Limited
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Jan 2023 - Present
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Auckland City BMW
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New Zealand
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Motor Vehicle Manufacturing
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1 - 100 Employee
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General Manager
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Dec 2021 - Jan 2023
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Group General Manager - Sales - Auckland City BMW, MINI Garage & Rolls-Royce Motor Cars
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Oct 2018 - Dec 2021
• Rebuilt Auckland City BMW sales team: recruitment and replacement of key staff• Maintained and grew Auckland City BMW to maintain status as No.1 retailer in NZ. Quickly established East Auckland BMW as No.3 retailer in NZ• Support all Heads of dealerships on a weekly and daily basis – ensure KPIs are achieved • Member of executive management team alongside Managing Director, CFO, Group GM-Aftersales, Group Marketing Manager and Group HR Manager • Developed internal reports to focus on individual accountability to create a high performing environment • Ensure monthly budget achievement is met across all sites – focus on new sales, used sales and finance • Closely involved in recruitment process for all key staff at all sites Liaise directly with factory contacts to ensure commercial compliance and bonus payment criteria is met• Grew sales at ACB to average 50+ new BMW units per month, and 30+ used vehicles per month• Increased New + Used MINI sales by 20% from 2019 to 2020 • Increased Group Sales NPS score from 60 (2019) to 69 (2020) to 81 (2021 YTD) • BMW Financial Services Dealer of the Year 2018 (Auckland MINI Garage) 2019 & 2020 (Auckland City BMW) • Rolls-Royce Provenance Dealer of the Year 2018, Rolls-Royce Cullinan Launch Dealer of the year • Project lead for the electrification requirements for all Dealerships • Work alongside GM-Service to increase service lane sales penetration from 8% in 2019 to 38% YTD 2021 Show less
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MINI Garage, Auckland, New Zealand
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Retail
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1 - 100 Employee
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General Manager
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Jan 2016 - Oct 2018
• Manage all Dealership staff including both Sales and Service – total staff 16 • Mentored finance manager to increase PVR by > 50% per unit • Developed a key KPI tracker for sales, finance and service which increased productivity and overachievement of budget across all departments • Service department utilisation increased from 80% to > 110%. Resulting department GP increased by 20%• Manage the day-to-day operations of the onsite sales, service and parts business• Increased new and used sales by 19.4% between 2014 to 2017• Supporting role alongside MD in the new Dealership planning and design. At the time this was MINI’s largest Dealership in the Southern Hemisphere Built the sales and aftersales team from 4 to 16 employees • Promoted key marketing campaigns and won Newmarket Business Association Supreme Business Excellence Award 2015 Show less
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MINI Sales Manager
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Aug 2009 - Dec 2015
• Run the MINI sales operation in Ponsonby and responsible for the performance of sales staff in both Auckland and Wellington • Key contact for BMW Germany and MINI-NZ in the new multi-channel sales approach • Manage the department’s monthly budget and achieve sales targets on a monthly basis • Establish and execute key pioneering prospecting activities achieved
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Sales Consultant
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Oct 2005 - Jul 2009
• Solid understanding of the sales process • Average of 12 unit sales per month for 2007 and 2008 • Worked autonomously on sales projects in the Upper North Island • Solid understanding of the sales process • Average of 12 unit sales per month for 2007 and 2008 • Worked autonomously on sales projects in the Upper North Island
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Education
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Aberystwyth University
BSc (Hons), Geography