Jonna Jackson
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Bio
Danielle Turgeon
After having worked with Jonna in many different capacities over nearly two decades, I can attest to her solution based approach and excellent communication and collaboration skills. She's someone who has integrity and passion, as well as strong business acumen - a truly unstoppable combination. Jonna has a remarkable set of skills that are a rare find and which have truly benefited the luxury FIT space - working with her as a partner has been my distinct pleasure.
Denis Fastert, MBA
I have worked with Jonna for over 10 years on countless strategic plans and tactical projects. She's an integral part of Classic's senior leadership team, responsible for assessing new market opportunities, designing and deploying business development plans and successfully driving product and partnership relationships for growth. Having worked in the travel industry for over 25 years, Jonna has developed partnerships with key government, industry and customer representatives, that have given Classic unique market insights, which have given Expedia/Classic a distinct competitive advantage. Jonna is a positive, organized, constructive, collaborator, who is always willing to take on new and challenging projects, and as well as work across a broad set of disciplines, from engineering to finance, sales to operations, and marketing to product development to make any project successful. Jonna is a natural extrovert, and skilled communicator with a demonstrated history of bringing people together to achieve common goals inside and outside of Classic, making her a valuable member of any team.
Danielle Turgeon
After having worked with Jonna in many different capacities over nearly two decades, I can attest to her solution based approach and excellent communication and collaboration skills. She's someone who has integrity and passion, as well as strong business acumen - a truly unstoppable combination. Jonna has a remarkable set of skills that are a rare find and which have truly benefited the luxury FIT space - working with her as a partner has been my distinct pleasure.
Denis Fastert, MBA
I have worked with Jonna for over 10 years on countless strategic plans and tactical projects. She's an integral part of Classic's senior leadership team, responsible for assessing new market opportunities, designing and deploying business development plans and successfully driving product and partnership relationships for growth. Having worked in the travel industry for over 25 years, Jonna has developed partnerships with key government, industry and customer representatives, that have given Classic unique market insights, which have given Expedia/Classic a distinct competitive advantage. Jonna is a positive, organized, constructive, collaborator, who is always willing to take on new and challenging projects, and as well as work across a broad set of disciplines, from engineering to finance, sales to operations, and marketing to product development to make any project successful. Jonna is a natural extrovert, and skilled communicator with a demonstrated history of bringing people together to achieve common goals inside and outside of Classic, making her a valuable member of any team.
Danielle Turgeon
After having worked with Jonna in many different capacities over nearly two decades, I can attest to her solution based approach and excellent communication and collaboration skills. She's someone who has integrity and passion, as well as strong business acumen - a truly unstoppable combination. Jonna has a remarkable set of skills that are a rare find and which have truly benefited the luxury FIT space - working with her as a partner has been my distinct pleasure.
Denis Fastert, MBA
I have worked with Jonna for over 10 years on countless strategic plans and tactical projects. She's an integral part of Classic's senior leadership team, responsible for assessing new market opportunities, designing and deploying business development plans and successfully driving product and partnership relationships for growth. Having worked in the travel industry for over 25 years, Jonna has developed partnerships with key government, industry and customer representatives, that have given Classic unique market insights, which have given Expedia/Classic a distinct competitive advantage. Jonna is a positive, organized, constructive, collaborator, who is always willing to take on new and challenging projects, and as well as work across a broad set of disciplines, from engineering to finance, sales to operations, and marketing to product development to make any project successful. Jonna is a natural extrovert, and skilled communicator with a demonstrated history of bringing people together to achieve common goals inside and outside of Classic, making her a valuable member of any team.
Danielle Turgeon
After having worked with Jonna in many different capacities over nearly two decades, I can attest to her solution based approach and excellent communication and collaboration skills. She's someone who has integrity and passion, as well as strong business acumen - a truly unstoppable combination. Jonna has a remarkable set of skills that are a rare find and which have truly benefited the luxury FIT space - working with her as a partner has been my distinct pleasure.
Denis Fastert, MBA
I have worked with Jonna for over 10 years on countless strategic plans and tactical projects. She's an integral part of Classic's senior leadership team, responsible for assessing new market opportunities, designing and deploying business development plans and successfully driving product and partnership relationships for growth. Having worked in the travel industry for over 25 years, Jonna has developed partnerships with key government, industry and customer representatives, that have given Classic unique market insights, which have given Expedia/Classic a distinct competitive advantage. Jonna is a positive, organized, constructive, collaborator, who is always willing to take on new and challenging projects, and as well as work across a broad set of disciplines, from engineering to finance, sales to operations, and marketing to product development to make any project successful. Jonna is a natural extrovert, and skilled communicator with a demonstrated history of bringing people together to achieve common goals inside and outside of Classic, making her a valuable member of any team.
Credentials
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Signature Travel Expert
Signature Travel NetworkJul, 2023- Nov, 2024 -
Certified Travel Counselor (CTC)
The Travel Institute
Experience
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Women Leading Travel & Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Member
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Aug 2023 - Present
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All Cruise Travel
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Sales Executive
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Jul 2023 - Present
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Skål International USA
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United States
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Travel Arrangements
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1 - 100 Employee
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Board of Directors, Vice President
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Jan 2022 - Present
I am currently serving on the Board of Directors for Skål International San Jose. Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all of the branches of the travel and tourism industry. Its members, the industry's managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest. I am currently serving on the Board of Directors for Skål International San Jose. Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all of the branches of the travel and tourism industry. Its members, the industry's managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
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Trip Mate, Inc.
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United States
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Insurance
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1 - 100 Employee
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Vice President of Sales
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Jul 2021 - Jul 2023
Vice President of Sales at Trip Mate, offering travel insurance solutions for tour operators, travel advisors, hotels, cruise lines and more. Vice President of Sales at Trip Mate, offering travel insurance solutions for tour operators, travel advisors, hotels, cruise lines and more.
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Expedia Group
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United States
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Software Development
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700 & Above Employee
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Head of Strategic Partnerships
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2015 - 2020
Promoted to develop new lines of business for the company. Led strategic direction and determined growth opportunities beyond core products and services. • Spearheaded affiliate partnerships division, growing business from $0 to $3M in 12 months. • Created and presented detailed business proposals to Board of Directors and other senior executives putting company in the running for several multimillion-dollar deals. • Designed and delivered first-to-market vacation rental product line, valued at $2M in first 6 months, providing significant competitive advantage. • Directed technical implementations to improve access to content, pricing and availability increasing efficiency and reducing costs by $100k. • Reengineered travel insurance product and conducted extensive training and sales efforts which increased revenue by 5% for 3 consecutive years.• Lobbied in Washington, DC as part of USTOA’s (United States Tour Operator Association) annual Congressional Congress to gain support for 5 travel industry initiatives. Show less
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Sr. Director Global Product
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2006 - 2015
Managed, retained, and motivated a diverse team of 15 people, including 5 remote employees. Led supplier negotiations and relationships at highest levels. Oversaw competitive analysis team, revenue management and private sale/consumer direct sales efforts. • Led supplier relations team responsible for negotiating contracts worth $200M+.• Negotiated $2.5M in co-op marketing funds with key suppliers to drive multi-faceted sales and marketing campaigns. • Created strategic marketing program to increase hotel margins from 20% to 25%. • Represented company on advisory boards, participating in strategy discussions. Show less
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Product Development Director
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2000 - 2006
Designed, negotiated, and implemented two new product lines for the company. Directed number one selling product, maintaining relationships with business leaders at all levels, across brands. • Exceeded sales budget within 6 months by conducting intensive sales training and negotiating exclusive marketing promotions. • Secured favorable agreements with highly sought-after partners, giving company a unique market advantage. • Reimagined product portfolio and gained support from business leaders to invest in training programs and in-market visits for sales team. Show less
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Education
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University of California, Los Angeles
Bachelor's degree, Geography
Community
