Experience

Dakota County Regional Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Interim President

  • Dec 2022 - Present



Parachute Consulting Group LLC

• United States
• Business Consulting and Services

• Founder and Managing Partner

  • Jan 2022 - Present

  Parachute Consulting Group LLC: Putting 40 years or cross functional and multi-industry marketing/sales/general management experience to work to solve your problems and improve your operations. Landing on the mark, NOT on your payroll. When we drop in, you win. Parachute Consulting Group LLC: Putting 40 years or cross functional and multi-industry marketing/sales/general management experience to work to solve your problems and improve your operations. Landing on the mark, NOT on your payroll. When we drop in, you win.



Skyline Exhibits

• United States
• Events Services
• 300 - 400 Employee

• Senior Director Of Corporate Marketing/Regional Sales Management at Skyline Exhibits

  • Jun 2012 - Nov 2021

  Marketing Head at North America’s leading trade show and event company. Brought in to lead vision and collaboratively build relationships and to revamp digital marketing communications and presence (rebranding, new website, and online store). Also, to change department culture to drive more profit, faster. Relied upon to help prepare the company for two private equity sales. Responsible for marketing strategic initiatives, brand building, and working in partnership with Dealers. Reported directly to the President/CEO. Added analytical tools to measure marketing performance. ● Led digital and B2B marketing efforts that helped generate record company sales the last three years, in a fast-paced environment. ● Directed 17-member team that created the most successful brand launch in company history, including facilitation of a global simulcast event, and teaser digital campaigns. ● Instrumental in leading integrated marketing campaigns and teams that led to over 20% of annual sales in new products, year after year. ● Secured most major industry awards for Skyline during tenure including PDMA Outstanding Corporate Innovator (OCI) Award (only company in event industry to ever do so). ● Led creative team that completed full company rebrand, including new website, logo, company look and enhanced social media and energized public relations presence. ● Part of President’s leadership team that prepared company for two successful private equity sales. ● Co-leader of team working to develop first company-wide online company store using analytic skills. ● Sales responsibility added to role in 2017; support of select independent Dealers resulting in turnaround from -8% to +4% Previously led Skyline 360 agency which met Clients' creative content needs with websites, digital content and promotional themes. Show less



King Technology, Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• VP of Sales and Marketing

  • 2009 - 2011

  Sales and Marketing Vice President for King Technology, a privately held company specializing in water purification systems for pools and spas. KTI, based in Hopkins, MN, has patented technology that purifies water with a mineral system that reduces chemical use in pools and spas by over 50%. The company's leading brand is FROG (R). Sales and Marketing Vice President for King Technology, a privately held company specializing in water purification systems for pools and spas. KTI, based in Hopkins, MN, has patented technology that purifies water with a mineral system that reduces chemical use in pools and spas by over 50%. The company's leading brand is FROG (R).



Parachute Consulting Group LLC

• United States
• Business Consulting and Services

• Managing Partner

  • 2008 - 2009

  Sales and marketing work across multiple product lines and sales channels; building on experience with two blue chip food conglomerates. ● Coordinated integration of two protein companies including a detailed integration document, on time and on budget. ● Led development of tools to focus sales team on company priorities through sales interviews and marketing coordination. Sales and marketing work across multiple product lines and sales channels; building on experience with two blue chip food conglomerates. ● Coordinated integration of two protein companies including a detailed integration document, on time and on budget. ● Led development of tools to focus sales team on company priorities through sales interviews and marketing coordination.



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Director, Fresh Bread Solutions

  • 2005 - 2008

  Sales and Marketing P&L responsibility. Generated over 30% of the profits for the $700MM Bakery Channels Group, Bakeries and Foodservice Division. B2B entity, selling bread mixes and concentrate ingredients/branding to major regional and national bakeries and retailers.● Stabilized volume after 10 years of declines, focusing sales and marketing on prioritized customer and new branding initiatives.● Grew profits year over year for the first time in ten years by introducing more profitable lines, exiting low margin businesses, and implementing pricing ahead of commodity increases. Show less

• Director of Foodservice Sales, North America

  • 2002 - 2005

  P&L for sales for all key GMI brands in food service segments, nationally● Selected to solidify selling organization following 9/11 downturn and Pillsbury acquisition.● Directed integrated Pillsbury broker and GMI direct sales teams (55 brokers, 100+ direct sales personnel) to achieve $700MM in sales. Managed trade and department budget of over $100MM.● Reduced SKUs from 4000 to 2100, while increasing profitability.

• Director, Convenient Solutions Team

  • 1999 - 2002

  Recruited (back) to General Mills to create and staff a centralized sales and marketing team to serve convenience, vending and special market accounts, with full P&L responsibility.● Doubled sales and profits in three years (increasing sales by one million cases in one year alone).● Built/led highly effective team (20 brokers, 7 regional sales managers, marketing staff of 5 and internal sales team of 6).● Generated majority of profit of the entire $700MM Foodservice Division.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Vice President of Sales, Sunmark Division

  • 1996 - 1999

  ● Led business development efforts of sales managers, 36 brokers and consolidations with consistent EBIT and sales growth.

• Marketing and Sales, Sunmark DIvision

  • 1986 - 1999

  ● Lead marketing programs, hiring first agency and oversaw first brand positioning, TV advertising campaign commercials and media buying. ● Grew Bit-O-Honey brand by 15% after years of declines via product innovation, packaging, and flavor changes, driven by VOC.