Experience

Content Matterz
• United States
• Advertising Services
• 1 - 100 Employee
• Content Strategist

  • Feb 2022 - Present

PEAR Sports
• United States
• Wellness and Fitness Services
• Marketing Contractor

  • Mar 2020 - Feb 2022


Functional Solutions

• 1 - 100 Employee

• Director of Marketing and Communications

  • Jan 2018 - Mar 2020

  Joni performed as Director of Marketing and Communications for Functional Solutions, a content management and distribution platform. She enjoyed the creative freedom of marketing a start-up company and stayed awake at night thinking of ways to fine-tune their message and further their reach. At FS, Joni had a hand in producing everything from graphic and website design to branding and company communication. The company was later acquired by PEAR, and Joni took the opportunity to jump on board with this talented team of marketing professionals to further their hold on the digital fitness space.



Technogym USA

• Marketing Manager - Club, Consumer & Retail

  • Jan 2015 - Apr 2017

  After successfully building the consumer sales segment, Joni returned to a role that allowed her to make marketing the primary focus of her career. As the Marketing Manager of Club, Consumer and Retail for Technogym, she was entrusted to manage and ensure the growth of key vertical segments. She developed multi-phase product launch plans, collaborated with an international marketing team to develop website, e-mail and social media communication, and managed the North American PR and Marketing agency for all projects related to her segments.

• Home Wellness Business Developer

  • Jan 2010 - Jan 2015

  In 2010, Joni was asked to develop a new consumer segment for Technogym. Utilizing her market knowledge and experience, she identified the needs and nature of the Technogym consumer, then developed processes to successfully sell and manage consumer sales from conception to completion. Joni exceeded $1M+ quotas year after year and was a top performer in direct consumer sales for the company globally. Additionally, she managed distributor partnerships, a team of inside sales representatives, as well as sales, events and marketing for Technogym’s flagship store in New York City.

• Marketing Specialist

  • Jul 2006 - Jan 2010

  In 2006, Joni began an eleven year marketing venture at international fitness and technology pioneer, Technogym. Joni worked as part of an internal marketing team to create and standardize Technogym’s global marketing efforts in the U.S. across multiple market segments.



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Account Executive

  • Nov 2004 - Jul 2006

  Account Manager and Sales Representative for JACK 96.5 FM CBS Radio • Developed and presented marketing campaigns to help clients meet key business challenges • Generated new business through prospecting and managed existing clients • Achieved revenue goals and negotiated contracts • Wrote and produced commercial scripts and advertising campaigns Account Manager and Sales Representative for JACK 96.5 FM CBS Radio • Developed and presented marketing campaigns to help clients meet key business challenges • Generated new business through prospecting and managed existing clients • Achieved revenue goals and negotiated contracts • Wrote and produced commercial scripts and advertising campaigns



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Assistant Manager

  • Sep 2003 - Sep 2004

  Assisted in the management of a Nordstrom retail department • Collaborated with corporate buyers in the promotion of merchandise • Responsible for meeting merchandise sales targets • Assisted in the management of 15 team members • Coordinated creative floor plans and merchandise marketing efforts to further sales Assisted in the management of a Nordstrom retail department • Collaborated with corporate buyers in the promotion of merchandise • Responsible for meeting merchandise sales targets • Assisted in the management of 15 team members • Coordinated creative floor plans and merchandise marketing efforts to further sales