Principal

• Oct 2018 - Present

DATUM is a full-service marketing and design agency dedicated to helping businesses foster lasting connections with their communities. We work together with clients to develop and strengthen their brand and marketing, to reach their goals. We’re compelled to Be Good. Let’s work together to chart a course to accomplish your marketing and communications goals! Our “datum” is always the desire to help those in our community that are doing good things. DATUM is a full-service marketing and design agency dedicated to helping businesses foster lasting connections with their communities. We work together with clients to develop and strengthen their brand and marketing, to reach their goals. We’re compelled to Be Good. Let’s work together to chart a course to accomplish your marketing and communications goals! Our “datum” is always the desire to help those in our community that are doing good things.

Creative Director

• Aug 2022 - Present

Jonathan is a communicator, living and working around the Salish Sea in Southern Vancouver Island. Overseeing all marketing and communications, graphic design for TRAK Kayaks. His passion is connecting communities, and works to help TRAK reach new paddlers all around the world. When not at the desk or sketchpad, Jonathan also works with the Royal Canadian Marine Search and Rescue detachment in Victoria to help keep boaters safe on the water. Jonathan is a communicator, living and working around the Salish Sea in Southern Vancouver Island. Overseeing all marketing and communications, graphic design for TRAK Kayaks. His passion is connecting communities, and works to help TRAK reach new paddlers all around the world. When not at the desk or sketchpad, Jonathan also works with the Royal Canadian Marine Search and Rescue detachment in Victoria to help keep boaters safe on the water.

Search and Rescue Technician // Maintenance Chief

• Nov 2018 - Present

Manager, Marketing and Communications

• Aug 2019 - Aug 2020

Manager, Marketing & Communications As the Manager of Marketing, my team supported all of WCG's Canadian employment services, encompassing six different brands, in BC and throughout Canada, in both official languages as well as Farsi, Mandarin, Punjabi and others. Based in Victoria, the Marketing team was responsible for liaising with our teams in BC, Alberta, Ontario, as well as corporate ownership teams in the UK and Australia. The Marketing and Communications team oversaw the doubling of WCG Services locations throughout Canada and was central to developing the web and online strategy for the newly awarded Employment Ontario program. During this time, the marketing team developed project management processes, standardized marketing materials and overhauled two programs' brand identity and marketing activities. Marketing supported over 20 websites, associated social media accounts, and launched three newsletter properties while growing communities, engagement and interaction online. Campaigns for WorkBC were multi-channel and were launched via print, digital, radio, out of home ads, and special events. Roles include: - Marketing Strategy, Campaign Design + Planning - Campaign Planning and Execution - Internal and External Corporate Communications - Media Relations - Design and Distribution of Operations Materials - ROI and Analytical Performance Tracking - Compliance and Contractual Oversight - Budgetary Planning and Tracking - Special Events Planning and Support WCG's Employment Services: Employment Ontario - supporting employers and communities in Ontario WorkBC - providing services to British Columbians in over 15 locations throughout the province. LevelUp Calgary - leadership and management training for Albertans. CareerHub Calgary - job search and training for Albertans. Canadian Veterans Vocational Rehabilitation Services - a Federal program to support Canadian veterans returning to civilian life. Show less

Account Director

• Nov 2016 - Oct 2018

WE BRING THE SPARKFocusing on non-profit strategy, development, and campaigns to help you grow your fundraising capacity! Charity Electric offers specialized services to not-for-profit clients who do good in the world. Let us help steer you through your next campaign, fundraiser or web project. With our experience in the charitable world we understand the specific needs and operations of not-for-profit groups, and strive to bring the spark to your next project and help you do good.-Duties included:- Account + Business Development- Project Planning- Staffing- Budget Forecasting- Invoicing- Product Expansion- Systematization- Project oversight from pitch to launchhttp://www.charityelectric.co/ Show less

Co-Founder

• Nov 2016 - Oct 2018

Co-founding Charity Electric with the support of another organization, I was able to grow our agency, creating new markets, product offerings and ways of partnering with our clients to maximize our impact.In my year one, I produced the following growth:- 10x revenue over the previous year- 2x our client roster- Standardized our pitch & proposal documentation- Introduced a new category of product offering (brand strategy reviews)During my time,- Created the Visual Identity & Brand- Created the client relations pipeline structure currently used by the parent organization- 2x revenue in my year two over the previous year- 4x team size, introducing new in-house specialist positions- Helped to expand clients to include national organizations as well as local- Stewarded clients to parent org Show less

Art Director

• Nov 2011 - Aug 2016

Lead graphic designer in the Student Life office providing design for over 11 units. Projects range from annual publications, on and off campus promotion, installation artwork, multimedia and web assets. ----------------------------------------------------------------------------------------------------------------------------------------- Prior to November 2014: Working for the News & Multimedia (Strategic Communications) department of the University of Toronto - www.news.utoronto.ca - I provide both photography & videography. Filming on location at the UofT St. George campus, UTM & UTSC campuses, I am also responsible for editing my footage and preparing it for online presentation. My position also affords me the ability to work on the bi-weekly internal e-mailer, The Bulletin, which is received by ~25,000 staff, faculty members within UofT. The position also utilizes my Graphic Design, Layout Design skill set and sees me producing print material in applications such as the Convocation ceremonies at the University in which I designed the Spring 2012 Program covers. I am also able to offer my abilities to other departments within the University when requested, allowing me to work with various faculties and assist on a short or long term basis. Show less

Graphic Designer

• Jul 2011 - Nov 2011

Working for Z3 Design & Azimuth Marketing, I design and consult on many of Procter & Gamble's brands. Some of the brand families I work with are: Crest, Oral-B, Vicks, NyQuil / Dayquil, Pepto Bismol, Always, Tampax, Metamucil and Scope. As a production designer, I am responsible for the accurate and efficient formatting and file preparation of a wide assortment of advertising mediums. Some of these are, Print Ads, Billboards & Signage, Facebook & iMedia, Web Advertisement and Direct Mailers / Coupon Samples. I also produce product mockups of developing & new products for P&G management to evaluate and critique. As well as designing and installing in-store displays & consumer marketing research sessions. Show less

Creative Coordinator

• Oct 2010 - May 2011

Leading the in-house creative department at Yellow House Events, I handled and oversaw the production of all design and brand materials required. Components included: poster art, handout vehicles such as die-cut postcards etc. as well as digital mediums like html e-blasts and websites. Notable clients include handling a large portion of RIM product launch and promotional events. BlackBerry advertisement throughout the United States & Canada. Work with other large telecom companies such as AT&T, Telus, Mobilicity and Rogers. Managed the creative process from development to print production for events which took place at campuses such as Cornell, MIT, Texas A&M, Texas U etc. Corporate locations include American Airlines, Southwest Airlines, AMEX, J.C. Penny and Texas Instruments. Key projects include working on the creative for the BlackBerry Playbook launch in April and 3 multi-city BlackBerry tours seeing over 10,000 attendees in total. Show less

Junior Designer

• Feb 2008 - Aug 2008

Worked alongside the senior art director at Ontario Place. Tasked with advertisement layout, photography, illustration, signage layout, logo creation, web design and exhibit prep work. Also proofread and QA’d outgoing projects. Worked under strict deadlines, individually and as a team to consistently produce timely and beautiful results. As a junior, I created the waste receptacle design used throughout the park for nearly a decade, which spurred an increase in efficacy. Worked alongside the senior art director at Ontario Place. Tasked with advertisement layout, photography, illustration, signage layout, logo creation, web design and exhibit prep work. Also proofread and QA’d outgoing projects. Worked under strict deadlines, individually and as a team to consistently produce timely and beautiful results. As a junior, I created the waste receptacle design used throughout the park for nearly a decade, which spurred an increase in efficacy.