Jon Hormaetxe Castells

General Manager at Sun and Co. | Coliving Coworking Community
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Contact Information
Location
Jávea, Valencian Community, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Euskera Native or bilingual proficiency

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5.0

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Williams Johnson Mota

Jon has supported us in feasibility studies for specialist coliving schemes and we found Jon to be highly knowledgeable of coliving in particular operations and user experience. He has a deep knowledge of the remote user market and he is able to translate that into strategic insights for business plans and architectural design. We highly recommend him for that.

Andrea García

I had the pleasure to work with Jon on a Coliving consulting project and it was a great experience! Jon is a pioneer in the Coliving industry in Spain, he has a huge knowledge in the area, -especially in the community building. During the session, he provided very useful and actionable tips and advices. Jon is the ideal partner when it comes to creating a Coliving Space.

LinkedIn User

Could not think of a better community manager in the whole wide world. I speak of the community he created often with admiration of what can be done RIGHT in coliving. Jon is hands down one of the most talented, remarkable humans I've ever met in regards to connecting people to one another, calmly managing and running all operations of a smoothly functioning coliving home in Spain. Thankful he is on this planet.

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Credentials

  • Community Builders: Crea y haz crecer una comunidad con propósito
    Community Builders
    Jun, 2022
    - Oct, 2024
  • Team Academy: Leadership Adventure.
    TECNALIA Research & Innovation
    Sep, 2011
    - Oct, 2024
  • Social media marketing & Community Manager Course
    Instituto Internacional de Marketing. IIMN
    Mar, 2011
    - Oct, 2024

Experience

    • Spain
    • Travel Arrangements
    • 1 - 100 Employee
    • General Manager
      • Oct 2021 - Present

      Co-founder of the first Co-living and Coworking community of the whole Mediterranean Coast in 2015. - General Manager.- Business Development.🏆 Awarded best Community and UX by Coliving Awards.http://sun-and-co.com/

    • Team Leader
      • Sep 2019 - Sep 2021

      - Team Leader.- Operations and User Experience Manager. http://sun-and-co.com/ Speaker: - Co-liv Summit, Paris 2018 (English) - Freedom X Fest, Barcelona 2018 (English) - DNX Barcelona 2018 (Spanish) - CUasia, Penang 2018 (English) - Nomad Cruise, Transatlantic 2016 (English)

    • COO, Sales & Community Management
      • Sep 2017 - Sep 2019

      I was responsible for the operations and the Sun and Co. experience from when a guest contacts us, heir arrival, stay until they leave. Word Of Mouth leads: 31% (year 2019).Returning Rate: 22%, one out five guests come back.

    • Co-founder, Host and Communications.
      • Sep 2015 - Sep 2017

      We founded and ran Sun and Co. between the two co-founders for the first two years. I was responsible for doing Marketing and Communications. At the same time, we used to run the operations and community building together.

    • Business Consulting and Services
    • Independent Advisor
      • Aug 2021 - Present

      I'm helping coliving spaces, hotels and hostels create successful and meaningful experiences for remote workers and digital nomads. From ideation and conceptualization to day to day operations and user experience. Experience: 🏗 Co-founded Sun and Co, one of the first coliving and coworking spaces in Europe in 2015. Since then, we have hosted more than 600 digital nomads and remote workers. Currently, expanding. 🏆 Awarded best Community and User Experience by Coliving Awards in 2021. Return Rate 22%, WOM leads 30% and 17,000€ donation by our members during the covid lockdown in 2020. Teacher at: - University of Alicante: Course "New Business Opportunities for residential destinations: The Digital Nomads".Speaker at:- Cross Border Coworking Conference, Bosnia and Herzegovina 2022- Work Place Culture Conference, Online 2022- Digital Nomads and Remote Work international conference, Alicante 2021- Coliving Hub, Online 2021- Work Travel Summit, Online 2021- Repeople Conference, Online 2020- Co-liv Spain, Online 2020- Co-liv Summit, Paris 2018- Freedom X Fest, Barcelona 2018- DNX Barcelona 2018- CUasia, Penang 2018 - Nomad Cruise, Transatlantic 2016

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Founder of Pechakucha Nights Xabia-Javea
      • Jun 2018 - Present

      PechaKucha 20x20 is a simple presentation format where, 8 speakers from different backgrounds, show 20 images, each for 20 seconds. The images advance automatically, and you talk along to the slides.The Challenge:Unite the creative community of Jávea and its surroundings.Everything is non-profit, always seeking the promotion of creativity. PechaKucha 20x20 is a simple presentation format where, 8 speakers from different backgrounds, show 20 images, each for 20 seconds. The images advance automatically, and you talk along to the slides.The Challenge:Unite the creative community of Jávea and its surroundings.Everything is non-profit, always seeking the promotion of creativity.

    • Hospitality
    • 100 - 200 Employee
    • Business Development - Coworking Space
      • Feb 2014 - Sep 2015

      The Melting Pot stimulates and supports social innovation. We provide co-working space for individuals and organisations who are working for a better world.-Branding development coordinator.-Online and offline communication manager.-Graphic Designer-Coworking Europe Conference '14 attendee and Coworking Spain Conference '14 & '15 speaker.*First 5 months with an internship grant from the EU.http://www.themeltingpotedinburgh.org.uk/ The Melting Pot stimulates and supports social innovation. We provide co-working space for individuals and organisations who are working for a better world.-Branding development coordinator.-Online and offline communication manager.-Graphic Designer-Coworking Europe Conference '14 attendee and Coworking Spain Conference '14 & '15 speaker.*First 5 months with an internship grant from the EU.http://www.themeltingpotedinburgh.org.uk/

    • Researcher at Ideas Laboratory
      • Sep 2012 - Dec 2013

      -Energise the generation of new businesses where the environment is a differentiatingfactor, along with fostering the entrepreneurial attitude in Basque society.-Monitor future trends and challenges related to eco-innovation.-Provide an informal space to foster collaboration, co-creation, open innovation and userfocuseddesign.http://www.basqueecodesigncenter.net/ -Energise the generation of new businesses where the environment is a differentiatingfactor, along with fostering the entrepreneurial attitude in Basque society.-Monitor future trends and challenges related to eco-innovation.-Provide an informal space to foster collaboration, co-creation, open innovation and userfocuseddesign.http://www.basqueecodesigncenter.net/

    • Iran
    • Food and Beverage Services
    • Co-founder & Project Manager
      • Sep 2011 - Aug 2012

      -External Communication Manager and Projects Management-Highlights projects:Design Thinking project in Barcelona with optician's shops.Design of a Mobile phone app called "APPoteo".Promotion of different pubs in Manchester during a sport event.Sale of Classic Bicycles.VAIVATA is a company born in Team Academy to learn by doing how to be an entrepreneur. -External Communication Manager and Projects Management-Highlights projects:Design Thinking project in Barcelona with optician's shops.Design of a Mobile phone app called "APPoteo".Promotion of different pubs in Manchester during a sport event.Sale of Classic Bicycles.VAIVATA is a company born in Team Academy to learn by doing how to be an entrepreneur.

    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing and Business Development
      • Jan 2011 - Jul 2011

      -Create and implement an SEO strategy and develop improvements for the website.-Support the business development department with sales calls.-Create content and design business presentations for two of the main products.*University Internship.http://www.arin-innovation.com/ -Create and implement an SEO strategy and develop improvements for the website.-Support the business development department with sales calls.-Create content and design business presentations for two of the main products.*University Internship.http://www.arin-innovation.com/

Education

  • Universidad del País Vasco/Euskal Herriko Unibertsitatea
    Bachelor of Business Management, Specialized in Marketing
    2006 - 2011

Community

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