Experience

아워홈 OURHOME

• South Korea
• Food and Beverage Services
• 1 - 100 Employee

• Executive Director

  • Jan 2023 - Present



Samsung Welstory

• Director, Corporate Strategy & Planning Team

  • Jan 2011 - Dec 2022

  - Analyze Business Environment (Industry/Competitor/Policy) - Establish medium to long-term corporate strategy : Set Corporate-wide growth direction, managerial objectives, and divisional business strategies - Establish/operate Benchmarking programs for developing business capabilities : Benchmark Global leading companies' key differentiators, manage/utilize global industry/business professional networks - Establish M&A strategy : Conduct M&A market analysis, develop M&A target list - Develop/manage corporate investment strategy: Categorize investments by purposes, conduct feasibility studies on key investments - Business Development: Identify new business opportunities, develop business models, conduct feasibility studies for new businesses - Support management team's decision making process: Communicate/coordinate with external organizations, Samsung Chairman’s Office, etc., - Conducted Market Analysis : Establish market intelligence system, publicize market analysis reports - Established Sales Strategy: Corporate-wide sales direction, build detailed sales strategy and financial/operational targets - Built business sales capabilities: Develop marketing contents, revitalize mobile proposal system



Hyundaicard

• Seoul

• Deputy Manager, PRIVIA Marketing team

  • Jun 2008 - Feb 2010

  - Developed the buying process of corporate gifts for branding Hyundai card/capital/commercial - Renovated ‘PRIVIA corporate gift site’ to penetrate corporate gift market of related companies - Pursued new corporate gift business opportunities by analyzing target /concept of Hyundai-Kia motor show/promotions then by suggesting corporate gift item through offline catalogue , online newsletter and face to face meeting for Hyundai-Kia motor group companies (Increased sales volume of PRIVIA corporate gift : YoY 125%) - Renovated PRIVIA shopping site for user convenience and widen online channel - Coordinated over 50 onsite promotions to increase PRIVIA shopping site’s brand awareness, user acquisition and to activate transaction - Collected and analyzed marketing data such as sales volume, gross margins, revenues, successful items, #of unique visitors and page-views of PRIVIA shopping site and those of competitors for checking health of transaction and for developing marketing plan



Auction.an ebay company

• Marketing Manager, Innovation Marketing team

  • Nov 2003 - Feb 2008

  - Changed the fee table of used items to promote C2C(Customer To Customer) transaction of IAC(Internet Auction Company) - Coordinated over 100 onsite marketing promotion of used items with marketing agency and IAC category management staffs to increase IAC C2C site brand awareness, user acquisition and to activate transaction between users - Collected and analysed marketing data such as gross margins, revenues, successful items, #of unique visitors and page-views of IAC C2C homepage and those of competitors for checking health of C2C transaction and for developing marketing plan - Renovated ‘IAC C2C site’ by renaming, restructuring whole site and developing new corners with IAC product management team and related agencies - Developed listing tool and listing pages for easier listings & biddings with product management team - Managed ' IAC WOM marketing project' by analysing various channels, messages and target users ; delivered over 1,500 marketing messages on non/potential IAC users through portal site's boards, vertical sites, personal media and community sites with marketing communication agency - Implemented ' IAC communication guideline' to announce efficiently over 2,000 communication messages to IAC users regarding policies, products and services of internet auction - Managed 'Voice group program' which is the panel program to gather information about needs and voices of IAC users to improve products and policies - Collected and analysed internal and external marketing data for checking the health of IAC community - Attended 'Ebay Community summit', which was held in Berlin, Germany on April, 2005 for making a presentation of IAC best practice and for benchmarking other countries' practice - Attended ' Ebay Voicegroup Conference', which was held in San-jose , USA on April, 2004 for benchmarking that of eBay



Research International

• Market Research
• 300 - 400 Employee

• Market Research Manager

  • Jan 2000 - Nov 2003

  - Managed over 90 studies with responsibilities from proposal and questionnaire design, data analysis, report preparation and presentation of consumer research findings to client management. (domestic, inbound and outbound studies) - Performed a broad range of market research studies such as 'Panel Research', 'Usage & Attitude study', 'Brand Equity Study' and 'Focus Group Discussions', 'Home use test', 'Depth Interview' which included techniques such as 'Factor Analysis', 'Mapwise analysis', 'Attractive quality creativity Analysis', 'Price Sensitivity Measure', and others. - Performed a broad range of market research studies with Samsung Electronics, LG Chemicals, SK Telecom, DHL, OXY(Reckittbenckiser), LG Electronics, Pfizer, Dupont, KTF and so on - Attended ESOMAR Global Healthcare conference, which was held in Geneve , Switzerland on April