Experience

TBC Global Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Keynote Speaker, Strategist & Author

  • Dec 2014 - Present

  We Help Brands Grow By Inspiring Them To Be More Curious, Quick And Clever With Their Content and Adoption Of New Technology.

• Founder

  • Dec 2014 - Present

  Tad Bit Creative. Truly Ballsy Content. To Be Confirmed. To Be Continued. This is my content marketing consultancy with a name that changes as often as a customer's opinion about your brand. As these three initials TBC suggest, nothing’s been confirmed. Everything’s changing. In life and in marketing. Customers flock to a brand one moment and desert it the next. It's hard to get your content right when all is in flux. Unless you're Apple, Go Pro, LEGO, etc, it's even harder to become an… Show more Tad Bit Creative. Truly Ballsy Content. To Be Confirmed. To Be Continued. This is my content marketing consultancy with a name that changes as often as a customer's opinion about your brand. As these three initials TBC suggest, nothing’s been confirmed. Everything’s changing. In life and in marketing. Customers flock to a brand one moment and desert it the next. It's hard to get your content right when all is in flux. Unless you're Apple, Go Pro, LEGO, etc, it's even harder to become an indispensable part of a customer's life. So what does TBC look like day to day for me? Along with a team of co-conspirators, I lead workshops for brands and agencies which often leads to social media marketing, content strategy and content creation consultancy gigs. In a sentence, I help brands be more flexible with their content and more rigid with their strategy.

• Freelance Copywriter + Social Media & Content Strategist

  • May 2015 - Present

  Tad Bit Creative is the creative content division of TBC Global. I've been knee-deep in concepts and copywriting since 1995 and only took a break to write the Newsjacking book. I also lead workshops which often turn into content creation gigs. At Tad Bit Creative, we've created tone-of-voice guides for start-ups and brands. We've launched the UK's first national chain of trampoline parks, creating mascots, animated films, web copy and blog posts. We've worked for sports teams, sport sponsors &… Show more Tad Bit Creative is the creative content division of TBC Global. I've been knee-deep in concepts and copywriting since 1995 and only took a break to write the Newsjacking book. I also lead workshops which often turn into content creation gigs. At Tad Bit Creative, we've created tone-of-voice guides for start-ups and brands. We've launched the UK's first national chain of trampoline parks, creating mascots, animated films, web copy and blog posts. We've worked for sports teams, sport sponsors & esports brands. We've uncovered the "hidden magic" related to 100s of destinations for hotel brands. We've created a travel brand dedicated to helping Yanks & Brits re-invent the 'road trip." If Jon needs help, he calls on his little black book of creative folk. So, why Tad Bit Creative? We've borrowed the self-deprecating British tone. Also, Tad Bit was my nickname at university. There's a funny story there. It's a bit personal but if you're feeling a tad bit ballsy, go on... ask me.



ISDI

• Spain
• Higher Education
• 200 - 300 Employee

• 🔥 Firecracker Speaker, Academic Lecturer & Executive Trainer

  • Jul 2016 - Present

  ISDI is a top online executive education platform and digital business school with IRL campuses across Europe, Mexico and Silicon Valley. I perform/speak (never lecture) across a variety of their executive education programmes weaving my deep love & knowledge of brand storytelling & curiosity into Digital Transformation course titles like: Content Marketing, Digital Branding, Content Strategy, Relevant Content, Social Media Marketing, Real-Time Content + Newsjacking, etc. ISDI is a top online executive education platform and digital business school with IRL campuses across Europe, Mexico and Silicon Valley. I perform/speak (never lecture) across a variety of their executive education programmes weaving my deep love & knowledge of brand storytelling & curiosity into Digital Transformation course titles like: Content Marketing, Digital Branding, Content Strategy, Relevant Content, Social Media Marketing, Real-Time Content + Newsjacking, etc.



Innovation Social

• United Kingdom
• Business Consulting and Services

• Card-carrying Member Since The Beginning

  • Sep 2012 - Present

  We meet quarterly to discuss and argue about new trends that affect marketing. This gets me excited about judging talks from SXSW each year and helps me stay sharp. Innovation Social was co-founded by smart cookies Nadya Powell and Daniele Fiandaca. I've shared the stage with both of them at SXSW. Millennial Mentoring (2013) with Nadya and Hacker Maker Teacher Thief (2014) with Daniele. We meet quarterly to discuss and argue about new trends that affect marketing. This gets me excited about judging talks from SXSW each year and helps me stay sharp. Innovation Social was co-founded by smart cookies Nadya Powell and Daniele Fiandaca. I've shared the stage with both of them at SXSW. Millennial Mentoring (2013) with Nadya and Hacker Maker Teacher Thief (2014) with Daniele.



Real-time Content Labs

• Chief Content Officer | Strategic Content Creator

  • Jun 2012 - Dec 2014

  After finishing my newsjacking book, I led workshops for British Design & Art Direction (D&AD) and built real-time content labs (think trends lab meets social media command centre meets production company) for brands and agencies. I enjoyed several content creation & content strategy (some real-time, some not) gigs at AKQA, Lean Mean Fighting Machine, DigitasLBi, Edelman, London Strategy Unit, Cheil, to name a few. Before that, I worked on content strategy and audience development for YouTube… Show more After finishing my newsjacking book, I led workshops for British Design & Art Direction (D&AD) and built real-time content labs (think trends lab meets social media command centre meets production company) for brands and agencies. I enjoyed several content creation & content strategy (some real-time, some not) gigs at AKQA, Lean Mean Fighting Machine, DigitasLBi, Edelman, London Strategy Unit, Cheil, to name a few. Before that, I worked on content strategy and audience development for YouTube Originals channels Fashtag at Gravity Road and Copa90 at Big Balls Films. Show less After finishing my newsjacking book, I led workshops for British Design & Art Direction (D&AD) and built real-time content labs (think trends lab meets social media command centre meets production company) for brands and agencies. I enjoyed several content creation & content strategy (some real-time, some not) gigs at AKQA, Lean Mean Fighting Machine, DigitasLBi, Edelman, London Strategy Unit, Cheil, to name a few. Before that, I worked on content strategy and audience development for YouTube… Show more After finishing my newsjacking book, I led workshops for British Design & Art Direction (D&AD) and built real-time content labs (think trends lab meets social media command centre meets production company) for brands and agencies. I enjoyed several content creation & content strategy (some real-time, some not) gigs at AKQA, Lean Mean Fighting Machine, DigitasLBi, Edelman, London Strategy Unit, Cheil, to name a few. Before that, I worked on content strategy and audience development for YouTube Originals channels Fashtag at Gravity Road and Copa90 at Big Balls Films. Show less



iris worldwide

• United States
• Telecommunications
• 1 - 100 Employee

• Head of Copy then Social Media Creative Director

  • Jul 2009 - Jun 2012

  I coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. I spoke about our real-time social content machine at SXSW interactive 2011 and co-authored the Urgent Genius book while helping Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations online. My work has featured online and off in locales like The Guardian, Comedy Central and Rolling Stone. While at iris, I also worked… Show more I coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. I spoke about our real-time social content machine at SXSW interactive 2011 and co-authored the Urgent Genius book while helping Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations online. My work has featured online and off in locales like The Guardian, Comedy Central and Rolling Stone. While at iris, I also worked with BBC Comedy as a social TV consultant and spoke about social TV with them at SXSW in 2012. I also helped launch the agency's first foray into the hacker/maker movement which is very exciting as Kickstarter just launched in October 2012 in the UK. Show less I coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. I spoke about our real-time social content machine at SXSW interactive 2011 and co-authored the Urgent Genius book while helping Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations online. My work has featured online and off in locales like The Guardian, Comedy Central and Rolling Stone. While at iris, I also worked… Show more I coined the term "Urgent Genius" and co-created the social media HQ of the same name in 2010 with Grant Hunter. I spoke about our real-time social content machine at SXSW interactive 2011 and co-authored the Urgent Genius book while helping Sony Ericsson, Philips and adidas create shareable content and find ways to have a voice in the hot-topic conversations online. My work has featured online and off in locales like The Guardian, Comedy Central and Rolling Stone. While at iris, I also worked with BBC Comedy as a social TV consultant and spoke about social TV with them at SXSW in 2012. I also helped launch the agency's first foray into the hacker/maker movement which is very exciting as Kickstarter just launched in October 2012 in the UK. Show less



Agency Republic

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Digital Copywriter

  • Aug 2008 - Jul 2009

  I was brought in as a copywriter and social media early adopter. Worked mostly on Facebook fan pages, iPhone apps for PSP, O2, Bailey’s and Smirnoff. This was a great digital agency to work for. I was brought in as a copywriter and social media early adopter. Worked mostly on Facebook fan pages, iPhone apps for PSP, O2, Bailey’s and Smirnoff. This was a great digital agency to work for.



Big Al's

• United States
• Entertainment Providers
• 1 - 100 Employee

• "New Media Jon"

  • Jul 2008 - Jul 2009

  Worked on pitches and for their biggest client Setanta, earning the nickname New Media Jon which I quite liked at the time. My social media early-adopter status came in handy as well as my hardcore football passion. You know where my first job after uni was? The only job in the USA were you're required to play soccer at lunch -- the United States Soccer Federation Worked on pitches and for their biggest client Setanta, earning the nickname New Media Jon which I quite liked at the time. My social media early-adopter status came in handy as well as my hardcore football passion. You know where my first job after uni was? The only job in the USA were you're required to play soccer at lunch -- the United States Soccer Federation



Can Communicate

• Canada
• Medical Practices

• Writer/Sports Marketing Content Consultant

  • 2007 - Jul 2009

  Can Communicate were pioneers in the world of 3D broadcast. I worked with them for a few years off and on as a writer and content consultant on projects for Rugby World Cup, Adidas, FIFA and UEFA Euro 2008. Can Communicate were pioneers in the world of 3D broadcast. I worked with them for a few years off and on as a writer and content consultant on projects for Rugby World Cup, Adidas, FIFA and UEFA Euro 2008.



The Brooklyn Brothers

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Writer/Social Content Creative

  • Sep 2008 - Apr 2009

  I brought to life those mad 118 118 joggers on Twitter back in the early days of brands speaking in 140 characters. It was quite refreshing to see high engagement as a result of giving well-known characters from the TV ads a voice finally. I also helped the agency with pitches. I brought to life those mad 118 118 joggers on Twitter back in the early days of brands speaking in 140 characters. It was quite refreshing to see high engagement as a result of giving well-known characters from the TV ads a voice finally. I also helped the agency with pitches.



Blue Barracuda

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Digital Copywriter

  • Feb 2006 - Apr 2008

  My first community management job for Pizza Hut. In the days before social media, I also got stuck in to the day-to-day: concepts and copy for banner ads (remember those?) and websites for TGI Fridays, Ladbrokes, Churchill, Coursework.info, BAA, SafeStore and a mobile phone company that enables rioting called Blackberry. My first community management job for Pizza Hut. In the days before social media, I also got stuck in to the day-to-day: concepts and copy for banner ads (remember those?) and websites for TGI Fridays, Ladbrokes, Churchill, Coursework.info, BAA, SafeStore and a mobile phone company that enables rioting called Blackberry.