Jonathan W
Influencer Relations Manager at Paradox Interactive- Claim this Profile
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Bio
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Experience
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Paradox Interactive
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Sweden
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Computer Games
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300 - 400 Employee
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Influencer Relations Manager
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Feb 2020 - Present
Looking for creators to partner with for game campaigns, not just gamers to play our games
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Community Developer
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May 2019 - Feb 2020
- Planned and directed multiple expansion and DLC releases for Cities: Skylines, Surviving Mars, Prison Architect, and the early access release of Surviving the Aftermath - Launched communities in China, Russia, and other local groups around the world. - Created communities specifically for console players and grew Paradox's brand among console users. - Planned and executed the launch of Paradox's own modding platform, the first freely accessible and shareable platform for cross… Show more - Planned and directed multiple expansion and DLC releases for Cities: Skylines, Surviving Mars, Prison Architect, and the early access release of Surviving the Aftermath - Launched communities in China, Russia, and other local groups around the world. - Created communities specifically for console players and grew Paradox's brand among console users. - Planned and executed the launch of Paradox's own modding platform, the first freely accessible and shareable platform for cross PC/Xbox mods
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Community Manager
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Nov 2018 - May 2019
Managed multiple communities and thriving modding workshops on Steam. Kept communities happy, active, and growing in MAU despite having been out for years • Built relations with prominent community members by developing a modding beta group that provides innovation and direct feedback for upcoming content • Identified, researched, and collaborated with hundreds of Twitch Streamers and YouTubers in influencer campaigns, directly influencing sales • Planned and organized community events… Show more Managed multiple communities and thriving modding workshops on Steam. Kept communities happy, active, and growing in MAU despite having been out for years • Built relations with prominent community members by developing a modding beta group that provides innovation and direct feedback for upcoming content • Identified, researched, and collaborated with hundreds of Twitch Streamers and YouTubers in influencer campaigns, directly influencing sales • Planned and organized community events and digital activations
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Community Assistant
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Feb 2015 - Nov 2018
Developed and managed one of the largest, most active gaming communities which has resulted in over 6 million sales and millions more DLC. I worked directly with prominent members and influencers to ensure a thriving community, leading to increased sales. • Effectively used social media to build a 200,000+ online community across Facebook, Twitter, Reddit, Twitch, YouTube, Paradox Forums, and other sites • Provided key assistance in pre-launch community management and post-launch… Show more Developed and managed one of the largest, most active gaming communities which has resulted in over 6 million sales and millions more DLC. I worked directly with prominent members and influencers to ensure a thriving community, leading to increased sales. • Effectively used social media to build a 200,000+ online community across Facebook, Twitter, Reddit, Twitch, YouTube, Paradox Forums, and other sites • Provided key assistance in pre-launch community management and post-launch support for Cities: Skylines and multiple DLC expansions • Gathered user sentiment and feedback • Created FAQ, User Manual, AMA transcripts, and other community documents
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Branded Entertainment Network
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United States
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Information Technology & Services
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Campaign Manager
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Nov 2016 - Nov 2018
Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching… Show more Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching over 24k concurrent viewership for a single stream - Directed sponsorships with dozens of Instagram influencers, reaching over 50 million followers - Created marketing campaigns using YouTube, Twitch, Facebook, Twitter, Instagram, and Snapchat - Built up relationships with over 2000 creators around the world, in NA, EU, and Asia Brands I've Worked With: Ubisoft, Bethesda, EA, Dyson, Boss Key Productions, Gameloft, Survey Sampling International, Swagbucks, iGain, ella+mila, BetterHelp, Ebates, Drop, Chatbooks, Shutterfly, and more! Show less Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching… Show more Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching over 24k concurrent viewership for a single stream - Directed sponsorships with dozens of Instagram influencers, reaching over 50 million followers - Created marketing campaigns using YouTube, Twitch, Facebook, Twitter, Instagram, and Snapchat - Built up relationships with over 2000 creators around the world, in NA, EU, and Asia Brands I've Worked With: Ubisoft, Bethesda, EA, Dyson, Boss Key Productions, Gameloft, Survey Sampling International, Swagbucks, iGain, ella+mila, BetterHelp, Ebates, Drop, Chatbooks, Shutterfly, and more! Show less
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Education
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Utah State University
Bachelor’s Degree, Business Administration, Management and Operations -
Utah State University
Bachelor of Science (BS), Marketing