Jonathan W

Influencer Relations Manager at Paradox Interactive
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Stockholm, Stockholm County, Sweden, SE

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Experience

    • Sweden
    • Computer Games
    • 300 - 400 Employee
    • Influencer Relations Manager
      • Feb 2020 - Present

      Looking for creators to partner with for game campaigns, not just gamers to play our games

    • Community Developer
      • May 2019 - Feb 2020

      - Planned and directed multiple expansion and DLC releases for Cities: Skylines, Surviving Mars, Prison Architect, and the early access release of Surviving the Aftermath - Launched communities in China, Russia, and other local groups around the world. - Created communities specifically for console players and grew Paradox's brand among console users. - Planned and executed the launch of Paradox's own modding platform, the first freely accessible and shareable platform for cross… Show more - Planned and directed multiple expansion and DLC releases for Cities: Skylines, Surviving Mars, Prison Architect, and the early access release of Surviving the Aftermath - Launched communities in China, Russia, and other local groups around the world. - Created communities specifically for console players and grew Paradox's brand among console users. - Planned and executed the launch of Paradox's own modding platform, the first freely accessible and shareable platform for cross PC/Xbox mods

    • Community Manager
      • Nov 2018 - May 2019

      Managed multiple communities and thriving modding workshops on Steam. Kept communities happy, active, and growing in MAU despite having been out for years • Built relations with prominent community members by developing a modding beta group that provides innovation and direct feedback for upcoming content • Identified, researched, and collaborated with hundreds of Twitch Streamers and YouTubers in influencer campaigns, directly influencing sales • Planned and organized community events… Show more Managed multiple communities and thriving modding workshops on Steam. Kept communities happy, active, and growing in MAU despite having been out for years • Built relations with prominent community members by developing a modding beta group that provides innovation and direct feedback for upcoming content • Identified, researched, and collaborated with hundreds of Twitch Streamers and YouTubers in influencer campaigns, directly influencing sales • Planned and organized community events and digital activations

    • Community Assistant
      • Feb 2015 - Nov 2018

      Developed and managed one of the largest, most active gaming communities which has resulted in over 6 million sales and millions more DLC. I worked directly with prominent members and influencers to ensure a thriving community, leading to increased sales. • Effectively used social media to build a 200,000+ online community across Facebook, Twitter, Reddit, Twitch, YouTube, Paradox Forums, and other sites • Provided key assistance in pre-launch community management and post-launch… Show more Developed and managed one of the largest, most active gaming communities which has resulted in over 6 million sales and millions more DLC. I worked directly with prominent members and influencers to ensure a thriving community, leading to increased sales. • Effectively used social media to build a 200,000+ online community across Facebook, Twitter, Reddit, Twitch, YouTube, Paradox Forums, and other sites • Provided key assistance in pre-launch community management and post-launch support for Cities: Skylines and multiple DLC expansions • Gathered user sentiment and feedback • Created FAQ, User Manual, AMA transcripts, and other community documents

    • United States
    • Information Technology & Services
    • Campaign Manager
      • Nov 2016 - Nov 2018

      Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching… Show more Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching over 24k concurrent viewership for a single stream - Directed sponsorships with dozens of Instagram influencers, reaching over 50 million followers - Created marketing campaigns using YouTube, Twitch, Facebook, Twitter, Instagram, and Snapchat - Built up relationships with over 2000 creators around the world, in NA, EU, and Asia Brands I've Worked With: Ubisoft, Bethesda, EA, Dyson, Boss Key Productions, Gameloft, Survey Sampling International, Swagbucks, iGain, ella+mila, BetterHelp, Ebates, Drop, Chatbooks, Shutterfly, and more! Show less Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching… Show more Organizing and executing campaigns that leverage influencer marketing on YouTube, Twitch, Instagram, and other platforms. Personal Accomplishments: - Responsible for placing brand sponsorships in over 500 YouTube videos, reaching over 120 million views - and growing! - Managed 100+ Twitch streams, including one campaign that was executed in only one week involving 32 simultaneous streams in the US, CA, UK, DE, and FR. - Organized multiple competitive events for Ubisoft, reaching over 24k concurrent viewership for a single stream - Directed sponsorships with dozens of Instagram influencers, reaching over 50 million followers - Created marketing campaigns using YouTube, Twitch, Facebook, Twitter, Instagram, and Snapchat - Built up relationships with over 2000 creators around the world, in NA, EU, and Asia Brands I've Worked With: Ubisoft, Bethesda, EA, Dyson, Boss Key Productions, Gameloft, Survey Sampling International, Swagbucks, iGain, ella+mila, BetterHelp, Ebates, Drop, Chatbooks, Shutterfly, and more! Show less

Education

  • Utah State University
    Bachelor’s Degree, Business Administration, Management and Operations
    2008 - 2014
  • Utah State University
    Bachelor of Science (BS), Marketing
    2008 - 2014

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